SEASON'S GREETINGS from

Bill Johnson

John Polach

Larry Hansen

Walt Hjort

Bill Robinson

Ruby Spoor

Sonia Mastriana

Lill Bruccoleri

Susan McAtee

Quick Quotes

(Continued from page 27)

"Approximately 190,000 housing units will be built in California as more normal conditions begin to return to the industry."

Bank of America

San Francisco. Ca.

"This nation must provide housing for 22.5 million new households-S million more than any decade in the past. "

Jay Janis, board chairman Federal Home Loan Bank

"We don't foresee any substantial increases until the second quarter of 1981 since we're entering the traditionally slow building season and significant mortgage rate increases have deferred the housing turnaround. "

Harry A. Merlo, chairman & president

Iouisiana-Pacific

Portland.

Or.

(On Reagan's Election) "Now at last, there is the chance of some victories ahead in our wood industry's struggle for survival against the anti-development, liberal obstructionist forces that have manipulated the lives and fortunes of ordinary working people for so long, and squandered awav the fruits of their labors with excessive taxes and pure waste. "

Dan Deardorff , chairman

American Plywood Association

Tacoma. Wa.

Plywood Market Perspective

Home projects, remodeling, and repair will use large amounts of plywood structural panels in 1981, approximately 5.2 billion sq. ft. or more than a quarter of the anticipated market.

Expenditures for residential repairs and maintenance will amount to almost SOVo of those for new residential construction. An estimated 6Vo of all households will add a room during the coming year. These 3.7 million rooms offer a potential for 385 million sq. ft. /a" basis of treated y2' CDX^ (2 ft. crawl space for a 12 x 15 addition). This is in addition to the poti:ntial for roof sheathing, floor and wall panels used in room additions.

Construction improvements account for 64Va of the total or about $27 billion. Although current dollar expenditures in this category have increased in the range of 20Vo per year for the past two years, the growth rate for the coming year is pegged at about 2Vo, reflecting an economy-related slowdown.

The retailer is the direct link between producer and do-it-yourself homeowner. About 85Vo of all plywood is sold through a retailer. About 93Vo of this total passes through a wholesaler. Retailers stocking and selling structural panels number about 20,000. About 2,800 wholesalers provide structural panels.

This distribution trade is responsible for moving structural panels from producer to consumer. It is the segment that can whet the desire and need for more product by encouraging interest and use.

Extensive use of the media to stimulate interest, plans and literature to create a desire, and trained sales people to follow up with guidance and direction,can do much to keep use and sales on target for '81.