Redwood Running Hard in'81

By Keith Lanning Exec. Vice President & General Manager California Redwood Association

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V an unexpectedly strong 1980, redwood mills are working and planning to meet the demand for redwood throughout the eighties. They are ambitiously gearing up for the future with major investments in reforestation, advanced milling techniques, new product development and increased advertising and promotion.

Despite last year's sluggish economy, the California Redwood Association mounted an extensive campaign to promote redwood. Next year, CRA will produce even more publicity, literature and advertising. This commitment to promotion, through good years and bad, keeps redwood in a unique position among building products. As a result, it continues to