NORTHWO0TT, lNc. tndustriat SPecialisfs

Ponderosa & $ugar Plne, Douglas

4/4 thru 8/4 selects rough or surfrced.

P.O. Box 4025,Redding, Calif 96001 916 246-0ilSS: :'

Graig Gilbert-Don Porter'Bob Reagan

CALIFORNIA FOREST PRODUCTS

436 14tb St., saite 404

OaAland, Ca. 94612 (415) 46J-26t8

Redwood and Douglas Fir Lumber.

Cedar Shakes and Shake Felt

Plywood Siding and related items

"Where Dependability is More Than a Phrase" gulnlUlalraalrLurrrbp,r

GREEN or DRY o DIRECT MILL

SHIPMENTS . LCL . CARGO .

RAIL o TRUCK & TRAILER o

PRESSURE TREATED LUMBER

Yard & Olflcer: End of Alrport Rd.

P.O. Box723, Uklah, Ca.95482

Phone CORDES LANGLEY, ROGER HOWARDT

UtlnilTll0F W000 with skytight-illuminated interior, all-wood oole h0use dramatizes wood texture and beauty of natural giain. Designe{by Gordon Steen, Pole Houses of Caliiornia, dwellinfuses ancient Polynesian system of cooling interior through vent-ducts near ceiling- peak. Providing an integrated structural system engineered for exceptional strength and resistance to temblors, poles are combined with massive beams and rafters exoosed for skeletal f ramework. All structural members were oressuie treated with Wolman chemicals by Koppers Co., lnc,, for resistance against 0ecay ano termttes.

Company Changes Name

(Continued from page 38) eighth birthday with the construction of a 22,000 sq. ft. lumber storage facility. This covered unit, about half the size of a football field, is situated between the mill and finger-jointing operation and conects the two.

"Our new storage facility is very important to us," remarks Stroupe, "because it gives us all-weather loading capacity both for trucks and for rail cars on the siding."

As would be expected, the company's early growth occurred in California, both for moulding and paneling. But in recent years, the Windsor firm is experiencing demand for its product worldwide.

"Their needs can vary from German profile paneling to Shoji screens or jalousie blinds in the islands," a spokesman notes. "Others may turn up in elite restaurants, corporate board rooms, office building lobbies, fine homes, and the like. We really don't know all the end uses for these specialty items, but we do know that our overseas customers want the very finest in redwood.

The firm is increasing the num- ber of specialty items it produces, which run a gamut from redwood sauna baths to garage door center panels. But the majority of its paneling is furnished in three grades ofredwood 4" and 6" sizes. These are provided in 8', 10', and l2' standard lengths, with random lengths to 20' on request.

One important factor in the emergence of the company as a leader has been the quality emphasis that Flynn's team places upon its product from start to finish.

"For one, we sand-smooth the face of interior paneling," said Flynn. "We bevel the ends of the shorter pieces for a tighter joint. Customers appreciate the extra touches we provide. Finally, we box our paneling in strong, heavy corrugated cartons. Naturally, that takes time and attention, but it also protects the product in shipment. It makes it easier to handle all along the line, from building supplier right to the customer."

A brand new innovation for Windsor Mill is the production of pine mouldings in January.

"Our customers asked us for the same high-quality attention on pine moulding," said Flynn, "and that's what we intend to give them."

manufacturers and wholesalers . 32 years of integrity

Interior redwood paneling also is expected to become a much stronger item, according to Flynn. The mill makes it available in three grades: clear, clear all-heart and knotty. He foresees continuing demand, not only in new construction, but in remodeling and the upgrading of homes as well.

"With the price of homes what it is today, many homeowners are willing to invest in quality redwood paneling instead of wallpaper, prefinished panels or other traditional wall coverings," he said. "It adds to their value."

Executives see redwood remaining in good supply in the years ahead, thanks to the management programs of the redwood producers. And they see redwood holding its own competitively as the cost of the top grades of other species continue to climb.

Cal-Waii. er, Windsor Mill has experienced rapid progress in a very few years. But the men from Windsor see nothing especially remarkable about it.

"We're simply filling a role as problem-solvers," said Flynn. "We're serving up top-quality product, using the latest equipment, and givinga special kind of service."