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Our reference is our entire customer list, and our last 17 installations have experienced a complete return on their investment in less than a year and a half

"After only three weeks we were invoicing with the DATALINE System. ln addition to handling all our accounting functions the DATALINE System will also provide us with vitally important information about gross margins and inventory levels."

TomBeeser,President

HomeLumberYard, Inc., Turlock, Ca.

Profit lrom Lumber Dealers Experience had our DATALINE System lor one month and are already on line. We feel that the DATALINE people were extremely helpf ul and presented the system in the most torthright manner. Atter attending the DATALINE Users Conlerence and visiting DATALINE customers we were convinced that the DATALINE System, which is designed exclusively for the Lumber and Building Mate' rials industry, was the only choice lor Central Valley."

"We chose DATALINE after an exhaustive search of computer systerns and computer companies. We have

RobertPatterson. Jr..President

CentralValley Euilding Supply,Inc.,St.Helena, Ca.

lmprove Your Sales

Improve sales performance by a new approach. Try one or more of these ideas with your customer.

o Personally deliver an order or samples.

o Show an improved way of using or re-selling your company's product.

o Outline a new discount, trade-in or pricing policy.

o Follow-up on satisfaction with an earlier order.

o Service a complaint.

. Analyze the need for service.

o Check the inventory, product obsolescence, need to reorder.

o Provide information on insurance or security protection procedures.

o Offer suggestions for ways to beat a slump or drop in busiNESS.

o Teach employees in use of product or re-selling.

o Submit a long-range buying, using, or re-selling program.

o Assist in promotion of product.

o Explain a new buying guide, catalog, product data sheet.

o Verify that payment terms are convenient.

o Stop by to pick up something you have purposely left behind.

. Introduce your boss or a satisfied customer.

Set Sales Target

Improved sales performance is possible when sales staff and managers develop and operate from a written plan.

The plan for each salesperson should include a target figure for the dollar volume of each account for the coming year as well as the sales support services which will be used to meet the goals.

New prospects to be contacted during the coming year should be listed. Travel plans for covering the territory with sufficient visits to established accounts and prospective accounts should be made.

An analysis of the weak points of the salesman with suggestions and procedures for improvement should be part of the plan.

The plan should be reviewed regularly and updated by both the salesperson and the manager.

Productive Work Flows

Proper work flow creates efficiency and smooth operation. Check your facilities with these points in mind.

Is movement from place to place rapid and safe? Are improvements such as doors with large windows or non-skid carpets needed?

Can information be transmitted by intercom, teletype, or telephone to avoid moving forms and records ?

Would modifications in aisles, entrances and exits make delivery and removal of work, or supplies easier ?

Can a cart or carrier be used to move small packages more readily?

Could specially designed desks or tables be put to good use?

Can related operations be grouped with tables, desks, or work surfaces placed back to back or aloneside each other?

These Are 3 Of Thehatswewear

We've added a number of lines in the 56 years we've successfully served our custonters. These include HARDWOOD LUMBER, HARDWOOD PLYWOOD and HARDWOOD FLOORING, which we can provide in strip and parquet, either pre-finished or unfinished. Our sources include two top quality names: Sykes Flooring Co. and Memphis Hardwood FlooringCo. In addition, we have WESTERN RED CEDAR available in paneling and siding in select title knot and clears.

For your convenience, we have milling facilities and we can deliver. Direct mill shipments are also available.

Our years of service prove we can do the job. Give us a call today.

EmIil StIEttITES used to mao timber resources were exolained to the Black Bart Hoo-Hoo Club, Ukiah, Ca., by Dr. Philip Langle.y, Earth Satellite Corp., at a recent meeting. Cordes Langley was dinner chairman. In pre-dinner conversation were ltot photol Pat Hunter, Rob Phillips.Manylcentsrl enjoy the dinner. Dave Damon, tail twister, llouor photol collects fines.

Wood Products Outlook

(Continued from page 24) disastrous one for the hbmebuilding market.

But at some point the policy will have done its job well enough that interest rates will begin falling and the policy can be relaxed, permitting them to fall even further and avoiding economic overkill.

Another consideration is that 1980 is an election year. The monetary authorities, although they now have generally good support from the politicians, who themselves have not been able to do much rieht to reverse inflation. will find that support evaporating rapidly once the political campaigns begin.

The pessimists expect relaxation of monetary policy to be too little and to come too late in 1980, with the result that housing starts will likely total only l.l million units for the year.

The optimists expect the current tight policy to be sufficiently effective that interest rates will peak late in 1979 and a relaxed policy will then allow a recovery to begin in the first half of 1980.

In this later scenario, after a poor beginning, homebuilding activity is

The Merchant Magazlne expected to improve throughout the rest of the year, with starts totaling 1.6 to 1.7 million units at the end of the year. Interestingly, the consensus foresees 1.8 to 2.0 million starts in 1981, indicating that although the present Fed tight money policy might cause some hardship through at least the first half of 1980, the forecasters must feel confident it will be effective in slowing inflation and allow an easing of credit conditions.

With the reality of an election year, it seems unlikely the pessimistic forecast will be allowed to happen. On the other hand, it seems unlikely that the tight money policy will be so effective and so quickly reversible that credit conditions can improve in time to sup- port housing starts next year at almost the same level as this vear. Some point between the two extremes is more reasonable. This moderate forecast point is 1.45 million housing starts, with 720lo of the total being single-family homes.

Tight money willalso affect nonresidential construction and dampen non-building investment and consumer purchasing enough to hold industrial production about flat for the vear.