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SUPERltourl ofttr$ternnecf Ccdar
Next time you have to kick off a big job that calls for Western Red Cedar, make a quick score by calling Fountain first. Our inventory of over 1 million Ieet, oI the finest product turned out by the renowned Tahsis mill, will thrill your customers. A dazzling array of sizes, rough, re-sawn or smooth faces and virtuallv any detail desired gives you a winning combination of plays. Our STK Totem siding is an especially elfective call for much of the current construction trend.
No order is too large because we have the greatest depth of dry Western Red Cedar in the West. . .one customer was supplied over 400 thousand feet of the same size, grade and detail. .champi. onship performance in any league. Call on your Fountain special team professionals to get you into the game fast! Ed Fountain Lumber Company 6218 S.Hooper Ave. Los Angeles, Ca. 90001. (213) 583-1381. (714) 972-9707
ED FOUNTAIN LUMBER COMPANY
Editorial
A Moment in Time
T HE LAST MONTH of the last Year of a I decade is an interesting moment in time. It is a bridge, of sorts, from which we can look back at the decade ending, wondering what in all that jumble of events had any real significance, while indulging ourselves in that fascinating and occasionally profitable pursuit of guessing the path of the future.
The tools we have now for trying to see into and through the mists that cloud the future are better and more numerous than ever before. Advances in gathering statistics, communication, information retrieval, and the many uses of the computer make trend guessing far more scientific and, perhaps, more accurate.
Yet so often, the best of predictions are subject to forces that are impossible to foresee. Or to events and decisions that produce unexpected results.
Increasingly, political decisions are upsetting the usual course of the ripples produced by purely market considerations. Fiddling and tinkering with the economy by incumbent politicians in election years has become a standard
DAVID CUTLER editor-publisher
practice for both political parties. Guessing what the pols are going to do is iffy at best.
Social trends that are long unperceived can "suddenly" produce factors that can have a large effect: household formations of unmarried couples; zero population growth; environmental no-growth; senior citizens living far longer than before; all of which in the last half of the 1970s had a major and unexpected impact upon housing and all its suppliers and related fields.
Technology has a good record of upsetting the forecasting apple cart. Electronic marvels, in particular, have resulted in dramatic changes in how business operates. And you have to believe that some tinkerer in a lab or attic is at work today on an invention that will produce something as yet undreamed of.
Ponder the changes in your life since this moment a decade ago, in 1969; then let your mind drift forward to 1989. What lies ahead will be interesting indeed.
We hope the holiday season that concludes this decade is the happiest ever for you and yours.
John Cameron Swalrze is a world erpert on torture tests. But he had his doubts about this one.
In front of him was a typical floor system of 2x12-inch joists, 16 inches on center. Covering that was Louisiana-Paciff c's fi nest exterior partideboardReden.
With Swayze's help, we gave the productthe moet severe punishment we could think of. We took Tunga, a 9,(XX) pound elephant and walked him across the face of this board. As you can see from the photo, Tunga did everything he could to demolish the Redex, but as Swalze summed up
"The amazing L-P Redex. Strong enough to hold this four and a half ton pachyderm!"
Whyio Bedersostrong?
Redwood particles have been mixed with extra long, extra strong ffbers d
Douglas ffr. Then with phenolic resin, it is all bonded together under intense pressure and heat. Finally, the long edges are tongue and grooved and all four edges sealed to control moisture absorption.
The result is a board of excellent internal bond and rupture resistance. On top of that Redex knows how to take a nail. Or a staple. And there are noface or core voids to contend with. No checking or delaminating. Redcx Gan 3avc you a ton of moncytoo.
Forget about underlayment or other subflooring. Redex will handle everything. Which means you ort materials cost by about 30 per cent for every 2,0(X) square feet compared to other usual flooring construction, at the same time taking a big chunk out d labor costs.
Speaking dsaving labor, Redan tongue and groove also does away with the need for blocking. So installation time is reduced by 8 to 10 manhours per average home.
And looh who approvc3:
The FHA,ICBO, BOCA and Southern Building Congress all say Redsr meets or exceeds their standards. In facl, Redex has been tested by the Underwriters Laboratory and meets Class III Flame Spread rating.
LlLc morelnfornadon?
Give us a call at (707) 528-6680, or write Louisiana -Paciffc, 1300 S.W. Fifth Avenue, Portland, Oregon 97201.
