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From morethan 1000 exhibitors. lens ol thousands ol products, THE "NEW PRODUCT" KNOWLEDGE YOU NEED.,.

The third annual National Home Center Home lmprovement Congress & Exposition, February 5-8 in Dallas will be the biggest and best yet! You'll see and talk lo more than 1000 exhibitors in the huge Dallas Convention Center displaying the broad product mix involved in Home Center and DIY retailing. You'll view the largest exhibit ever under one roof of the newest products for home improvement, remodeling, maintenance, decoraling, home care, recreational/leisure and related needs plus manufacturers' display, merchandising and promotional'programs to build your DIY consumer sales.

Seminars and idea centerc to give you

THE MERCHANDISING SKILLS YOU NEED...

You'll learn how to effectively merchandise products and services at special seminars . seasonal promotions, in-store and outdoor displays, combination offers, product demonstrations, new store openings, newspaper advertising & mail promotions. You'll also see provocative "idea centers" including a special exhibit of Home Center retail advertising .a complete display of Home Center of The Year award entries and a special exhibit presenting How-to-do-it films on home remodeling projects.

Successfu/ Retailers will share with you and perhaps best ol all

THE OPERATING KNOW-HOW YOU NEED...

You'll participate in special seminars to learn how to operate more elficiently . and profitably! On topics asked-for by Home Center executives store layout & design, product mix, inventory control & pricing, employee recruitment & training even special sessions for wholesalers. And every seminar will be presented by experienced industry leaders who know what it takes to make your business go!

AN OPPORTUNITY TO EXCHANGE IDEAS...

You'll talk with other retailers from small towns and major metropolitan areas independents and chains from 50 states and Canada and foreign countries and exchange ideas on lhe opportunities arising from the Do-it-Yourself trend that is sweeping the country.

The Whole World oI Home Center Retailing Will Meet in Dallas:

The DIY Retailing Management and Operating Team Owners . top manmerchandisers the manufacturers.