when you sell structural glued laminated beams.

Here's the newest mgmber of the SSI System of marketing programs that let lumber merchahts sell better ways to build. Standard-Iam pffiu rioht in the middle of supplying the tight cbmm6rciat,hutti-unit and single resid€ntial markets with precision beams manutactur€d to your specitications.

YOU OFFER:

. Five different widths lrom 3t/a,' through 103/r,,

. Depthsto 74"

STANDARDI -Lam

. No shop drawings

. Highway transportable

YOU GET: Price protection

Yard or job site delivery (including unloading)

. Maximuin 6 weeks delivery

. Plant pickup-Santa Rosa or Fresno

QUICKT -Lam

A versatile new concept in laminated b€ams. you sell them trom our Stock Size Inventory. One teleohone call and we do all the rest. Quick Lim delivers'supe- rior performance and construction quality over s6lid sawn siz€s.

YOU OFFER:

Widths: sys",sys",6%", Depths to 30"

. Single beam or a truck load

Lengths to 72', Cambered to 1600' radius.

YOU GET: Same solid price protection

. Strong product advertising and promotion Delivery and unloading. Maximum...3 week delivery. Plant pick up...5 days.

. Manufactured under ICBO Report 3327 for apartment developnrent are expected to be favorable over the forecast period, relatively low earnings prospects are expected to continue to restrain the growth of multiple units through 1978.

Approximately 94,000 new multifamily units are expected to be built throughout California this year, rising moderately to 101,000 new units in 1978. This forecast is offered with the major caveat that the imposition of rent controls could negate any expected increase.

The resurgence of nonresidential construction in California is lagging the homebuilding cycle. Nevertheless, nonresidential permit valuations reached $3.3 billion throughout California in the first nine months ol 197730% ahead of the level in the same period of 1976. lncreases in rrrajor nonresidential construction classifications included new commercial construction, up 25%; new industrial building, up 100%, institutional construction (such as churches, schools, hospitals), up 10%, and nonresidential rerrrodelings, up 12%.

The outlook for California's nonresidential construction sector is closely tied to that of the econonly as a whole. As measured by nrost major indicators of business activity, the state's econorny should continue to outperform that of the nation througl'r 1978. A healthy economy coupled with an irnproving environnrent for capital spending, as evidenced by high liquidity ratios and an ample supply of funds lor business loans, should impact favorably on nonresidential construction.

Within the new cornmercial construction sector, a growir.rg shortage of new office space is expected to place upward pressure on construction beyond 1978.

All f'actors considered, total nonresiciential permit valuations are expected to expand by 24%, reaching $4.2 billion fbr all of 1971.

In 1978, a lurther l2% expansion is anticipated, resulting in building pernrit valuations of approximately $4.1 billion. Moreover. all major nonresidential construction categories conrrnercial, industrial. institutional, and renrodelings - are expected to participate in the 1977 78 increase.

Greg Goman is the mgr. of Minton's Lumber & Supply at their new Milpitas, Ca., store, reports Jim Webber, gen. mgr.

Marty Olhiser has joined Redwood Empire, Inc., as sales mgr. at their Cloverdale, Ca., mill office (G&R Lumber Co.), reports gen. lngr., John Wilton. Marty had been with L-P, Oakland.

Don Kelleher and Harry Lyon, Kelleher Lumber Sales. San Rafael. Ca., were in Eureka and Fort Bragg on a mill trip. Bill Brogan took in Simpson's redwood seminar at Arcata and Harry Catlow won a trip to Hawaii for winning a mouldings sales contest.

Fred Farr is back in San Francisco after a recent L.A. business trio for American Forest Products.

Jim Mooney, Louisiana-Pacific, Santa Rosa, Ca., was recently in So. Ca. on business.

Dave Emery, Simpson Timber's mgr. industrial sales, plywood & door div., has been appointed Simpson's first rep. to the National Kitchen Cabinet Assn.

Bob Reid Sr. and Jr., Reid & Wright, Inc., Arcata, Ca., were recently in Montreal and Quebec, Canada on a sales trip.

Jim Bender is now mass merchandising coordinator for Palmer G. Lewis & Co., Auburn, Wa., according to Bob Peterson, pres.

Dave Blasen, Blasen & Blasen Lumber, is back in Portland after a week's business trip to Hawaii.

Erwin Kulosa is the new exec. v.p. of the Federal Timber Purchasers Assn., Denver, according to Walter W. Black, pres. He replaces Nick Kirkmire, who resigned to become chief forester, Hudspeth Sawmill Co., Prineville, Or.

Ron Wiggins, Westmark & Associates, Newport Beach, Ca., has moved to Oregon and will cover Or., Wa., and Ak. for Westmark as of Jan. Don Davis is a new sales trainee for the specialty building products rep firm.

Larry Williams and David Light have been named exec. v.p.s for Chandler Corp., Boise, Id.

Wayne E. Burk is the mgr. for GeorgiaPacific's new Fountain (Colorado Springs) Co., bldg. mtls. warehouse. He had been asst. mgr., Dallas.

Ann Wells, Simpson Timber advertising & promotion asst., Seattle, was recently in Chicago for an industry show.

Sam Fineman, pres., Bel-Air Door Co., is back at Alhambra, Ca., Hq. after a business trip to Korea and Taiwan.

John Kelly, Wood Markets, lnc., Arcata, Ca., has been re.elected president of the American Lumber Standards Committee.

Harold Fuerst has joined Redwood Empire, Inc., Morgan Hill, Ca., as a salesman, according to John Wilton, gen. mgr.

Karl Drexel, Trinity Forest Products, Novato, Ca.. has taken the raft trip down the Rogue River. in Oregon.

Virgil Mastelotto is now lumber procurement coordinator for all Ameri can Forest Products' remanufacturing operations, according to group v.p. James A. Fechner.

Carl Force has been named new sales mgr. of Georgia-Pacific's Ft. Bragg operations, he had been with Fred C. Holmes Lumber Co. for 27 years. Bob Handegard, sales, also made the move.

Hugh Mungus, Mungus-Fungus Forest Products Co., Rotten Bough, Nv., and his partner, Freddy Fungus, have been on a buying trip in Eastern Nevada seeking drainboard stock.

John Osgood, Robert S. Osgood, Inc., Los Angeles, and Russ Haan, Georgia-Pacific, Portland, attended the United Nations Committee on Trade and Development (UNCTAD) session on tropical timber in Geneva, Switzerland for five days recently as industry advisors at the request of the U.S. State Dept.

December, 1977

Bill Sharp has joined All-Coast Forest Products Co., Whittier, Ca., according to Daryl Bond, pres., who expects Sharp "to contribute significantly in All{oast's move into physical distribution and remanufacturing."

Joe Miller has moved up to handling sales as well as his other duties at Coast Wood Preserving, Ukiah, Ca., according to Roy Nielsen, mgr.

Ron DeLisle, owner of P.R.O.D. Wholesale Distributors. San Leandro, Ca., plans an Aspen ski trip in Jan.

Ken Thompson, Southwest Forest Industries, City of Industry, Ca., is back from a recent trip to Phoenix Hq.

Pat Reagan, Pathfinder Forest Products, Orange, Ca., was a recent Medford, Or., business visitor.

John Huxtable is a new hardwood salesman at Beaver Lumber Co., Santa Clara, Ca., according to Gary Stewart.

Bill Barr is a new Bay AreaiSacramento salesman for Bonnington Lumber, Oakland, Bonnington.

Gordon and Al Frost wood Lumber, Sari

Al Bell, The Merchant Magazine's publisher emeritus, was recently re-elected v.p. of the Forest History Society at their 3lst annual in Portland. New to the board of directors is Alfred X. Baxter. J. H. Baxter Co., San Mateo, Ca. Marsha Hamil, longtime telephone voice and all-around Girl Friday at The Merchant Magazine, who resigned recently to join the motherhood ranks, came thru on October 27, with Kelly Gibbs Hamil, a 9 lb. baby girl. Take a bow, Marsha!

Jerry Jones, mill superintendent at Orange, Ca., for South Bay Redwood has transferred to their Sonoma Wood Products branch, Healdsburg, Ca., to hold that job. He is succeeded at Orange by Al Osborne.

Les Neadeau, J. E. Higgins' national sales div. mgr., Rocklin, Ca., has retired after 40 years in the forest products biz.

Sterling and Loraine Wolfe, MarquartWolfe Lumber Co., Orange, Ca., and Ted and Rosemary Gilbert, Products Sales Co.,Newport Beach, Ca., recently vacationed at Puerto Vallarta. Mexico.

Sterling Wolfe, Jr. Marquart-Wolfe Lumber Co., Orange, Ca., and George Swartz, Mar Vista Lumber Co., Los Angeles, are back from a Cabo San Lucas, Mexico fishing triP.

Dick Davis has been named v.p. sales & marketing, lumber and plywood, for Willamette Industries, AlbanY, Or., and Floyd Vike, v.p., particleboard production, marketing and sales.

Don Eyer, owner of Plains Lumber, based in Garden Grove, Ca., was recently undergoing hospital tests following an injury sustained while refereeing a local football game.

Steve Sandlin has joined Hampton Lumber Sales, Portland, as a trader, according to Jim Brasch, wholesale sales mgr.

Frost HardDiego, Ca., trippers to reports Jerry were recent Duslness Santa Clara, Ca. douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species. cedar, hem-fir and douglas fir studs in all grades,6' to 8'. truck and trailer & carloads

John E. Tunnicliffe was recently elected v.p. and gen. mgr of the California Lumber Inspection Bureau.

Tom Stark and E. Dean Derryberry are new to sales at Columbia California Lumber Sales, Sacramento, Ca. Stark had been with Champion Building Products, Eugene, Or., and Derryberry with DG Shelter Products, Sacramento.

John Black is the new corporate controller for Pope & Talbot, Portland.

Milton E. Philbrook is Pope & Talbot's new chief forester, succeeding Thomas J. Driscoll, who has resigned.

A. W. "Al" Irwin is the new v.p., marketing, Northern div., for Mc Cormick & Baxter, reports Charles McCormick, Jr., pres.

Gloria Gilbert is the new office mgr. for Wood Moulding & Millwork Producers, Portland.

Bill Niesen. Niesen-Ward Forest Products, Ft. Bragg, Ca., is back from a Hawaiian trip; partner Paul Ward recently got in some steelhead fishing on a 4l mile drift trip down the Rogue River in Oregon.