THtr SOUTHLAND

By TYAYNE executive vice president

tTtHE Lumber Association of Southr ern California is constantly moving into new areas of endeavor on behalf of its members and the entire lumber and building materials industrY.

During the years from 1956 until today, and certainly a continuing one' there has been a progtam of working with building officials, to assist them in all ways possible to make wood a more acceptable building material. Conducting grading schools, circularizing the ' fieldmen with copies of authentic lumber grade marks, and assisting them with individual problems whereih lumber was concerned has been given major emphasis by the association. And it has paid tremendous dividends.

In 1970 and 1971 many clinics were conducted, both for building departments and firms in the retail and wholesale lumber business, to acquaint them with the new lumber grades and sizes itt the market place, because of the promulgation of Voluntary Product Standard 20-?0. As & result' transition io the new grades and sizes w&s accomplished with almost no problems-another dividend.

Also, in 19?1 the association etarted an advertising program to architects, engineers, builders and other users of lumber, a program which has been hitshly successful. Lumber Association of Southern California is now tlte information source for wood in gouthern California.

But not all association activities have been aimed at the user and consumer of products distributed bY members of the Lumber Association of Southern California.

An educational progtam for countermen and other employees was initiated in the Spring, and the reBponse from the industry has been overwhelming. Nevertheless, full satura-