Itestern Lumber e Building Materials

Ealltor Davld Cutler

Asrocloto Eilltor &nilAdve.rtislng Productlon Mgr. Richard Heckman

Clrculation Marsha Kelley

Representatives

NOBTIIEBN CAIIT'OR,NIA & PACIFIC NOBTH'WEST 2030 Unton St.. San Franclsco, carif. 94123. Phone (415) 346-6000. SOUTHEBN CAIITOBNIA

Teal Tlsr. advertislnc and new8, 5?3 So. Lake Ave., Pasadena, callfornia 91101. Phone (213) 792-3623 or (213) 792-40ga.

NEW YOBT Bllllacglee & trtcko, Inc., 137 East 35th St.. New York, N.Y., 10016. Phone (2].2) 532-7632.

IIID'WEST Blchard lleckler, advertlslng and news. P. O. Box B, Xenla, Ohlo 45385. Phone (513) 372-6471.

EDITOBIAI OTT'ICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT Ig PUb- llshed monthly at 5zg 8o. LaJIe Avo.. Pasaalona, Callf. 01101' Phone (213) 702-3823 or (2lS) 702-{00E by Callfornla Lumber Merchant, Iilc. second-class postage rates pald at Pasadena, Caltf., and addltlonal offices. Advertlslng rates upon request.

ChDnc€ of Ailalrog6-Send subscrlp' tlon airder3 and address change-s to circulatlon DeDt., Western Lumber & Butldlns Materlals Merchant' 5?3 So. Lake Ave., Pasadena, Callf. 91101. Include address label lrom recent lssue if Posslble, Plus new address and zip code, SubrcrlDtlon Ratee-U.S., Canada' Mexlco-and Latln Amerlca: $4'one vear; $?-two years; $9-three Year8. Overseas: $5-one vear; $8-two years. Sinsle coDles 50j. Back coples ?5/ whdn avallable.

Tho Merchent Mogezlne serveg the members of the: arlzona Lumber & Butlders Supply Assoclatlon, Phoenlx: Lumber Merchant8 Assoctatlon of Northern Californla, Los Altos; Montana Butldlng Mate- rlal Dealers Associatlon, Helena; Mountain states Lumber Dealers Assoclation, Salt Lake Clty and Denver: Lumber Assoclatlon ol Southern Callfornla, Los Angeles; Western Bulldlns Materlal Assoclatlon, olympla,-Washlngton.

Ihe Merchaiit

ie an independent m,agazine, for the lumber ond, building moterials inilustrg, concentrating on m er c h and,ising, mano g e mant and, accurote, foctual newe.

No other source in the West can give you the quantity and variety of decking available right here in our Los Angeles Distribution Yard. Fountain's inventory includes Douglas fir, Western red cedar, white spruce, incense cedar and hemlock in 2",3" and 4" widths in all thicknesses. you can choose from clears, select structural or select dex with special patterns or sawn face. Specified lengths provide economy in material a4d easy installation on the job.

We can also give you fast delivery on rail, T&T and cargo shipments directly from the mitls. On top of that, you can sell the compiete roof structure by including Fountain laminated timbers and construction lumber... everything you need, close to freeways for quick pick-up, Call Fountain flrst and lasfl

Zeroing in on 1972

THIS year's Annual Business Forecast Issue, r that you're reading no\tr, is the most comprehensive collection of crystal ballgazing we have ever put together for your information. It contains facts-and-figuies prognostications by the biggest industry associations as well as forecasts frorh Georgia-Pacific and the Union Pacific Railroad that were written especially for The M erchant llag,azine.

It is an in.depth compilation of the latest thinking fram some of the best brains in the industiy. We hope you'll give it the study it deserves so that you and your business will be able to get the most out oI 1972, a year most think will be one of the best in a long time.

While prospects seem e*cellent for a vintage year, the forest products industry faces one of the biggest challenges in years to its raw material supply. The reason is simple ignorance on the part of the public and the press,

The American Forest Institute's recently com. pleted survey brought forth some very depress. ing statistics on the extent of the country's mis. information on forest facts.

Two.thirds of those surveyed thought the forests were being exhausted; 32 percent believe only one-tenth of the nation is forested. The eorrect answer is that forests cover three quar. ters of the area they did when Columbus landed. The results of surveying the editors of the nation's mass media produce equally dismal results. Some 57 percent think that we may run out of forests in the future. About Bl percent are of the opinion that the federal government owns most forest land. Nearly three-quarters incorrectly identified the Pacific Northwest as the area of the U.S. where most of the forests are located.

With this kind of misinlormation apparently prevalent among the opinion moulders in this country, it is not difficult to understand the glaring errors of fact that so frequently appear in such highly regarded publications as the New York Times.

It appears we have a situation forming for next year wherein we have a great deal of activity in lumber on one hand and increased public concern regarding the environment coupled with total misunderstanding of the real facts on the other hand. Its explosive n&ture is not hard to see. The pressures for ill-advised legislation that could result may be one of the biggest in. dustry problems we face in 1972.

Frod CoutureBlll CowlingBill Cowling, lr. -

Lloyd Crandall0z Crenshaw - Blng Crosbylluane Crowllm

Crumpacker0wight CurranDave GutlsrFred Dallos0eorge

DrvidBill llavldsonDon lse DavidsonMiles DavidsonSam

DavlsBill DeenGeorge 0eBrltrGlenn Dsltrvlc ttalaursn$

Jos 0errahKen Dletellaon DlchtsrClyde DickersonEd

OllaniH. W. 0lllJack DottarPaut llouganphll Dubatdi -

Hany DubinBud Eastman - Steye Eastman - Dich EggletonStan

Eisnor8ob tldredgeGale EllingsenItick tmisonlerry

EsslayBen [vanslim FairJact FairfioldBill FallertDon

FarrisLeonard Farrls - lyle FarrisBob FasetTony telger - lohn FergusonFitz FltrpatrictGlenn ForneyHenry Foss -

[d FountalnCharlle FoxEwsn FraserFrank Froidenbaugh -

Bob FremdBob FujimotoBob Gallegherlohn Ganahtpote

GanahlWayne OardnerBen GardinerMex GlrmonGene

Gauthierlim GauthierBob Gaylord - George Geibpeter

Geiblom GeijsbeekBilt 0ermanphil GitbertDenny

GilchristJim GilchristGene Girardlunior Glover

0ale Goodwinlim 0orman * John GrayRichard Graylen

GrecnEv GuernseyAlan llale, Jr.John llalstedBob

Hrlrersenlohn HamptonBlll HanenBen Hansbergergob

HansenCaptaln Xris HenssnJohn llumerRonnle Harnsw -

Frank llarringtonlim HarrlngtonStuad Harrlslvan Hart _ Bob llrthawayNorton fiathewayBthh HebsrlsJay llebertOon

Helmlg * Jim HendrickEill Herndon - Oenny lless - leny

HickeyDon Higgins - Ann Hlgman - Dan Hlgman - lorry lligman

- George lliraokaRsn llitsBort lloldrenprul Hollenbrct - trrd HolmesRon llopkinsBlll Hormuthlim Hormuthlmk llortstlorRoss llostrUerShsrm lloytlact llughoyBob

HumphroyBill lluntorGeorge lluntrrCt lnlngilitr Roibh lvos0lck lahraus0huck lrnlrlnsHrnk JensanJohnny lohnson - tarry lohnson - Scnp lron Johnsonleomrd Jonos -

Stan XaufmanDan l(ollerTim l(rllarJohn l(tllcyRuss

[rltsPhil l(eltyA. [. l(erperMerd l(ibbayRogor l(nor -

Bill l(nudsenIed l(nudsenBill Kofferd - Lowelt l(olbMlnos lbilourlsCrrl l(ufferathJohn l(yncyBlll LaGrangeWalty

Ld - Floyd laisrLou lats0us ,,Coolie" Lamrrilnelotn lanlganllenchel LanlckMll larconLson laudtrirc[ -

Bob lawdor - lynn LaytonMiko LapagcAl lowis8ob lindahlBob Lindermanllm LindermanJack Undseytyrnen

Wholesole Lumber

Undsay - lVally LingoJohn liprniGnnt lovogrcnColln

LoveseeJohn L0wensteinMarstall l,umsdlnlack Lu0mr -

Mauria Lurford - Abe lymanlcs Lynch - Jelf lynnJoin Maclntoshlack MacleyJlm MahrrUoyd ilangrumlloug

MaplcBill ilarmlonBrownle itrrlstrom8ob l{tfilotl -

Jlm llarllnRoger mnlnlim M*tindaleBob f{rbuda -

Jin Matthews - Ellly MaxwollJlm MaynardMac McGerhyHarry Mc0auloyHugh Mc0onnallBill McC0yRafph McCullouchlason Mc0uneStan illcDonaldVornon lilcoaheySm

McGaughoyfistula Mc0ogartyJerry McGrewBsrt Mcl(or - l(ingston Mcl(eeEllon McilrmaraArthur ModeirosCharlrs

MelinIom MalinIlon fillrullcrWayno McndithToby

MoehnkeArt illlhauptBud MlllarBurl illllorllalrlrkr

Mlsltolob - l(en MitchellArchh M00reTcrry ilulllntYrlnr ilullln - Captaln Ceco MulllnsBlll Murrayllm llolsonYlry l{rsbittArt iltthJlm llowquislMtvln l{lcholsilllc }lohn

-td lloltaGus l{ordstromBob ilortonBlll il0valArnold lluttar"Chlof' Bob 0hgc - 0torgo 0'l(ellyJim 0lsonlloyd

0lson0llvrr OlsonFnncls 0'SulllvrnGeorge 0tt0il |lwil

Satchsl Prige00b Prllowtrnle Pamhrr - Colly Pon -

Vlrgll PartchArt Penb3rthyFrrnl PondolaBlll prrhlns -

Frank PerryGunnar Petorsenlacl PetersonPott Potercon -

Ray Petrrson106 PctrmhBob Poyton - trosg Phllllps - llary

Philllpslrs PlercoPltt Plttmen - Smoley PitimanIommt

PooleCarl PortcrSoth Pottrrlim PottratzCrl Poynor -

Mel PrawltrSam PreblaDave Pricl0onver PyleSmflcy

0uick - larry 0ulnlanHarry Ouantmey$Cal RamstromBill

RandallBlll ReuBill Ray - Jac[ leaBob ReedHal

ReeveCapt. ,orry ReillyBud ReiULon ReynoldsTom

ReynoldsYerl RhineFrank RhodesJim lichardsonGhuck

Riemann - 8y RodalowskiBob Rodccker - 0eorge Rodsckor -

Chuck RoolenBill Rogen - l(en RoseJlm RossmanJohn RudbachBill RuggBob Rushlngllerb tyenCllnt Rygol -

Roy SandefurBob SandersGrover Saundarspaul Sarso -

Fred ScaifeOick SchlllgrBob ShrnnonBlll Sharplllck

Shawllaan Short - la|rr Shugruo - [d Shuman0eorge

Schmldbauerl0ln0tt0 Sharellorm Slcftenlob Sisysn -

Charlle SiffordGlll SlssonsClarh Smitr - |lon Smlthllrtold

Smlth - Ray SmitlrUtaltor SmithGtill Smoottt Snopos - flom Snoprs - Shd( SowcrsPrul Sparsollutc Sproriot

SponcorPrto SprokGah Stdfordprul StrtrFrmt

StrngGrStan Stcnlrks0on Stobru$ - [d Stonorlob

Sulllvrnlohn SulllvanOon SundstromTon Supplefnd

Suysdrupllrrl Suvcilruplohn Sunrlrup * tvrlly Srtmon -

Ilon SwartendrubrrTony l*rshlmalhrl Tannrrphll Tryllr lTilt TaylorJohn lonnmt - llrnoy TcrryFrod lhomsm -

Al ThnsherTlm TlmmennanTsd Tlssfohn Trm[rrgRrr

Yowollllal llrgnrilltch llagnarllltr lfalrhGll fltrd -

Tory WeruJohn lltawr - lloryrd W0lhanBot lyrlls -

Hrrloy lYarnorFrrnl WestlatsJohn lTastonWrnan Wrrhr -

Hd Whlt! - llrny Whlte * Crtce tvhtttlnJtm Wittty - il|[t

Wilholt - 0aorga llllllamr - Dayr WlllisChot WlbonGcor

WingardSiln WlngabBud WlmberlySrm WltrolSbrllng lvolfe, Sr. & ,r.0ordon lYollardTim WoodLcs ltrlgtrt - l{agao YamadePrt YoungJrct Zrhha.

STEPHEN G. FREEffIAN &. CO.

Newpoft Beoch, Colifomis