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The principle behind our theory is relatively simple. P (profits) equal quality products and service.

When you call All-Coast you get quality products. We supply only the best materials available. As for service your order has top priority. Our staff of professionals makes on-time delivery happen. With distribution centers in Chino and Cloverdale, we get orders out faster than most other places.

We cut to length and ship Glulam Beams within 24 hours. lndustrial and Architectural Glulams in sizes from3'16x9to 83/ x 19.5 with lengths up to 60 ft.

Our specialty is Douglas Fir timbers, from 2 x 4s through 18 x 20's. Redwood timbers, too, from 4 x 4's through 12 x 12's, by the piece, milled to specification.

Quality materials include treated wood to help prevent termites and decay, also Dricon firetreated lumber and plywood.

part of our inventory. Highquality Cedar for great pattern stock.

Redwood uppers, Pine board and patterns, fencing and Hardboard are among the many other products we carry. With All-Coast's huge, diversified inventory and very competitive prices you don't have to be an Einstein to envision the potential.

Call us today to profit from our theory. Ask for mathematical genius Mike Nicholson (in photo) or one of our other super salesmen.

DAVID CUTLER editor-publisher

Glean Up Your Act!!

I T'S BOTH puzzling and disgusting that too I high a percentage of lumberyards and home centers look like dumps. With some it's the exterior, others the interior. Often it's both.

Why is this? Aren't these the same people who are trying to sell the beauty of remodeling, the joys of home improvement? It's like a 300 pounder trying to sell you a diet program. Or a beauty parlor run by liver-spotted, wrinkled old crones. A 98 pound weakling trying to peddle Nautilus frtness equipment.

Of all the businesses in Anytown, USA, the retailers of home improvement products and materials should have the best looking stores. It should be, but too often it just isn't so. If a bunch of minimum wagers at McDonald's can keep their store clean and spotless, what's our industry's excuse?

Exteriors too often are blemished with flaking, faded paint, yet inside, paint is for sale. Entries are cluttered and unswept. Yet indoors trash cans and brooms are for sale. Weeds abound in the parking lot. Inside string trimmers are offered as a sale-of-the-week item. Similar horrors haunt the interior.

Two things are in order here. The first is obvious. Clean up the place. Make it as spickand-span as possible.

Next, take a step back to try to look at the place as if you had never seen it before. Is the outside inviting, bright and fresh? Does the exterior say here's a leading merchant in the area, one who knows what he's doing? Is there a pattern and layout to the interior? An overall design that reflects thoughtful planning and careful installation of displays, counters, gondolas and all the rest? Customers want to have a pleasant shopping experience. Notto wrestle a dusty purchase off a grubby shelf.

Take a look at your place of business with new eyes. Then tell yourself honestly whether you pass or fail.