Field servi ready to se

By Victor Riolo Jr. Managerof WWPII Serrices Departmen

Story at a Glance

WWPA field services staff ready to answer questions on uses of Western woods. Available nationwide.. . pro. vide training, seminars, dealer inlormation.

seminars also include sales trainings tips, helping dealers better understand their customer's needs and problems.

Naturally, we have a wide array of technical literature available to supplement our training efforts.

In addition to retail seminars, we offer professional training seminars for architects who are AlA-certified and provide continuing education units. We believe that the entire industry, including retailers, benefits from these programs which foster increased demand for Western wood products.

Finally, our staff members meet regularly with local building officials, acting as "ambassadors" between builders, manufacturers and local officials to help solve problems that might arise on the job sites. We've built a fine reputation in this area because of our credibility. It's our duty to call things as they are, not to take sides in an issue.

I like to think we practice a little "preventive medicine" in our job. The more we can do to help educate the building professionals, the less we have to do to "treatl' problems. We help make Western wood products easy to use, because the easier they are to use, the more they will be used. And that benefits retailers as well as manufacturers.

We are rightfully proud of the seminar program, but it's continually evolving to meet new needs. For example, we hope to develop a program for new retail employees and one for retail managers in the near future. We try to tailor our presentations to the specific needs ofan audience, not just give a "canned" session.

We're looking forward to meeting more retailers and exploring with them the opportunities for greater sales of Western wood products.

More and more people are using redwood rustic siding. Because rustic siding is more economical than premium redwood grades. Yet it still has the warm. rich look that onlv comes from redwood.It resists insects and decay. Andit ages #eil, with or without a finish.

Redwood rustic siding is a practical, aesthetic addition to almost any exterior. And we've got plenty of it.

Our Ft. Bragg mill is one of the largest redwood and fir suppliers in the counbry.And with hundreds of distribution centers nationwide, you can order the amount you want and get it quick.

So for redwood, or fiq come to us. We're Georgia-Pacific. And we've got all the rustic siding you need.