Announcing a new headquarters for Sunrise Forest Products Co.

We have recently moved our headquarters offices to our new building. We are very proud of this brand new modern facility located in a beautiful setting just south of Portland, Oregon in Lake Oswego. The Sunrise people look forward to continuing to provide outstanding service to their customers and suppliers in an even more efficient manner from these expanded and convenient offices.

Sunrise Forest Products Co. is a national organization. As a result of a recent merger, Parr Lumber Co. of Chino, California is a subsidiary. Sunrise maintains branch offices in Central California and Southern California, distribution centers in Oregon and California and a manufacturing plant in Spokane, Washington.

Better late than never

A f THE stan of thii decade the wood in- Aourrty p€rcerveo 1., proolems as ones of production and supply: how can we manufacture enough wood prducts to meet the demand? Can we possibly buy enough timber to feed the mills? Few indeed were the voices warning the industry to pay more atiention'to qles and marketing and less to production and supply. But then, wood was going through the pipelines as if there were no tomorrow. It scemed too good to be true. It turned out to be exactly that: too good to be true. And then tomorrow anived.

What followed was the worst period for the wood products industry since the 1930s. As the smoke cleared, it became apparent that an industry historically production-oriented was either going to embrace vigorous marketing of its products or lose more of wood's markets to competing products.

The changes did not come easily nor did they come quickly. The wood products industry still has a long way to go before it can be considered a peer to other American industries in terms of sales and marketing. The important point, though, is that they have started. lt appears a true beginning, unlike past false starts and on and off again fits and bursts of enthusiasm for modern marketing.

It is none too soon. Many markets have been lost, some perhaps forever, to other materids and systems. The battle to maintain and regain markets will be exciting to watch. One effort that shows great promise is the Westem Wood Producrs Association's proposed Impetus program. It is expected to be launched full force next year, pending anticipated final approval by the membership. Basically, the plan seeks to build new demand on top of that projected. By the fifth year of Impetus, WWPA hopes to havecreated an additional 2.5 billion board feet in new demand for its members' products.

One of the oldest lines in business is that nothing happens until someone makes a sale. Now this industry is actively trying to make it happen, rather than reactinS to housing initiatives. To an industry finally ready to aggressiv€ly rnarket its products we say hurrah. Go for it!