CompdW:W System QT the Bggt

ide myseff on running an efficient operation," says R€ed, president of the Frank Reed Company in Sacramento, California. "However. I must admit the Dataf ine Slntem greatfy enhanced an already efficient lumberyard."

"No fonger do I get caught in the middle of price changes," says Mr. Reed. "lt used to take four days to change prices, now it takes 30 minutes."

"The Dataline Computer System is one of the biggest time savers to hit the building supply industry. And when a lumber company saves time, it saves money."

'"1 recommend it highly," says Mr. Reed. ,. Why not jnvestigate howthe fi

Seruing the lumber, building materials and home improvement markets in 13 Western Sfafes - Since 1922

NOVEMBER,198O

TIPS ON HOW TO KEEP PAINT SALES FLOWING

BO]SE CASCADE RETAIL DIV. GROWTH STRONG

GENERATION REDWOOD MEANS OPPORTUNITY

BIG TICKET PANELING SALES BRING IN BUCKS

COMMUNICATIONS VITAL FOR INDUSTRY IMAGE

Publisher

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing f,ditors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circuletion

Marge Anderson

The Merchant Magazine (USPS 796-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660, phone l7l4l 549-8393, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional olfices. Advertising rates upon request.

ADVERTISING OFFICES

FROM NORTHERN CALIFORNIA & THf, PACIFIC NORTHWEST: contact 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Phone {o14) 5498393.

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Subscriptions

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and zip code.

Subscription RatesU.S. and Canada: $6-one year; $9-two years; $12-three years. Foreign: $14-one year; $20-two years.Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-owned publication lbr the retail, wholesale and distribution levels qfthe lumber, building materials and home improvemenl business in rhe I3 Western states; concent ra t i ng on mercha nd isin g pl us duslry news and interpretation.