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1120 E. Chapman Avenue

P.O. Box 3159

Fullerton, CA 92634

WHOLESALE LU MBER/PLY WOOD trial tours of the West. (see The Merchant, Oct., p.45)

The officials and technicians from provincial and national forestry organizations spent half a day at the facilitv. Presentations and discussions iondubted with the aid of interpreters explained and demonstrated thd fabricatfng processes of jambs, mouldings, millwork and furniture component parts constructed from medium density fibreboard.

Marc A. Seidner, pres. of FibreForm, accepted an invitation to return the visit and explore programs for the development of multiple medium density fibreboard remanufacturing plants in their country.

RALPH CARDWELL

SCOTT CARDWELL

GIL HARRIS

FRED MOLTER

PEGGY MOTTOLA

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Home Center Expert

(Continued from page 28) ations. Hard hitting and to the point, he shares his professionalism with his readers, enabling them to become more adept in their job.

Fishman, who is seminar director for the National Home Center/Home Improvement Congress and Exposition at McCormick Place, Chicago, Il., has a host of contacts in the retail field. Occasionally a leading home center merchant will contribute his thinking in a column. A future guest columnist is Harvey Rosen, president of Handyman, who will discuss the manufacturer's role in visual merchandising. ffi ilffi ilffi trffi ilffi mffi mffi ilNmffi mNmNmffi mffi mffi ilffi 7

Starting this month with some background on the changing retail situafion, Fishman will continue to tell you that a sign over the door does not make a retail home center, nor does the size of the show room, the merchandise mix, and the annual volume.

Utilizing traffic building promotion efforts. by communicating internally, recognizing winners and losers in promotions and advertising, and making sure that your home center has the 1980 look will be highlighted in the comrng tssues.

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Any Other Name

It hasn't always been wood. References show that although the word is standard in modern English, it has come down through Middle English, Old High German, French, AngloSaxon, Old lrish, Welsh and a few other languages as widu, wiodu, wudu, wude, wode, wodd, woode, wod, wodde, vod, woud, voud, woyd, whode, vode, voode, woodde, wud, wdde. uud. and widd.

Tree, in case you're wondering, has fewer predecessors. Triow, tryw, treow, trew, treo, tre, trough, ftey, trewe and trauwe.

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R cusroM szs PLANTNG g serving the west since 1950. We invite you to utilize our automatic lumber stacker.

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For your additional convenience we are rail served.

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F0RE! Pro-Shasta Lumbermen's Golf Tournament 0pen House attracted 280 lumber persons from San Diego, Ca., to Portland, 0r., and all points in between to the Sierra Pacific sales office in Central Valley, Ca. (1) Ron Hoppe, gen. sales mgr. and host, Gary Semans, Marvin Keil. (2) Jim Henderson, Harry Lyon. (3) George

Rogers with Linda,Miss glr. (41PaulTrueb, George Bailey. (5) Bob and 0pal Smith, Bob Buroer. {61 Cliff Hord, Brad Broyles. (7) Tom-tapinsti, Steve Popp. (8) Nitty Gay, Frank Billings. (9) Ervin Ackley, Joe Zabalda. (10) Joe Lowery, Myrtle Harwood, Jerry Wilcox, Wanen Aaberg. (11) Tom Baker, Wayne Benton. (12) Doug

Seelev. Terrv Donahue, Gene Siostrand. (13) Ron Sievens, Mike Schmidt. (14) Sterlinq Wolfe, Dave Schaller, Herb Brown. (15) Roy Doe, Tony Gallager. (16) Gary Palmer. Mark Ardell. (17) Rov Dunbar, Jean Decker. (18) Don'Derbes. (19) Bill Sullivan, Max Corning.