The big five-oh

Ll elF a century of participation

I !in Hoo-Hoo International, the lumberman's fraternal order, was recognized by the Oakland club at their recent "Lou Godard Nisht." Until his retirement several years algo he had been a principal of the Hobbs Wall Lumber Co., a Northern California wholesale firm.

Various testimonials recounted his expertise, wide popularity and numerous contributions to the lumber industry and the Hoo-Hoo clubs with which

Story at a Glance

Lumberman Lou Godard is recognized by industry group for his fifty year's of club involvement and his role with the Hobbs Wall Lumber Co., whose motto today is "the oldest name in redwood."

he has been associated. The obvious esteem and affection with which he is held by his peers was evident at the rneeting. A social man, he was an engaging speaker as he related his experiences and adventures in the redwood lumber business.

Lou Godard joined the Hobbs Wall Lumber Co., which had been founded in the decade before the turn of the century, in 1924 and rose to become general manager. Later, however, the firm fell into a rocky period and failed. It was subsequently resurrected by Lou in partnership with Al Bell, who among other distinctions, is the publisher emeritus of The Merchant Magazine. The current president of Hobbs Wall is Bill Johnson.