New

New Texture Products

Applied Texture, Inc. has two new products that add color and texture to interior surfaces by simply adding the product to any water base paint.

Add-A-Tex allows the home owner to color coordinate his home with the skill and ease of a master craftsman by adding the product to any water base paint. It will not change the color and eliminates the expense of achieving texture by spraying or plastering walls.

It does away with the need for repairing small cracks and blemishes and covers in one coat without priming. An ordinary paint roller will give surfaces that sprayed acoustic look, with color. It will not drip or splatter and one box textures two gallons of good quality paint.

Deep-Tex is the second product and it rolls on an elegant deep texture, it also mixes with any water base paint and will not change the color.

Used full strength, paint becomes a workable paste that gives a Spanish adobe look when applied with a putty or board .knife. One coat covers with no priming and it also eliminates small cracks and blemishes. One box textures two gallons of good quality paint.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

New Glue For You

Contech Inc. has added two new hobby and craft type glues to The Fastener family of adhesives; The Fastener Grabber wood glue and The Fastener All-Purpose white glue were added to provide the retailer and consumer a wider selection of adhesives.

The Fastener Grabber wood glue is a professional type glue specifically formulated for wood projects. It offers a fast initial grab, sets fast with double the strength of white glues.

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For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Sqles Oids

The Fastener All-Purpose white glue was developed for general use around the home and shop. It dries clear, is non-toxic and can be used on cloth, paper, wood and other porous materials.

WRtTEa Thi Merchant Magazine. 4500 Campus Dr., suite 476, NEwport Beach, Ca.92660.

Self-Cleaning Fireplace

Malm Fireplaces' Imperial Carousel free-standing fireplace produces a spinning column of flame that gives a beautiful and an extremely efficient fire.

By means of baffles in the hood and an adjustable air intake in the door, a whirling action is created which draws al1 smoke up through the chimney. Ashes are completely burned out and reduced to fine particles that leave no residue when expelled.

In addition to complete combustion and its self-cleaning effect, it produces more heat in a room than any other free standing fireplace, according to the company. Baffles prevent heat from escaping through the chimney, forcing it to radiate through the steel hood and glass enclosed fire box.

It comes completely assembled and ready for installation. Pipe is available for any ceiling height.

The unit stands 54" high, from floor to top of hood, and is 40" in. diameter. A variety of colors are available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

The Spiral Staircase

The Logan Co. claims it is the first manufacturer of spiral stairs to comply with the new 1976 Uniform Building Code which specifies conditions under which spiral stairs qualify as legal exits, the primary means of egress.

Under terms of the code, spiral stairs meeting minimum standards for walking area, nrn, rise and headroom can be used as the sole means of getting out in dwellings, lodging houses, private garages, carports, sheds and agricultural buildings; they can also be used as private stairs within individual units of hotels, apartment houses.

In all cases, these stairs serve areas up to 400 sq. ft.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476. Newport Beach, Ca.92660.

They're A Turn On

Milwaukee Faucets has introduced its new improved "Mermaid" line of washer-type faucets, which includes attractive new packaging.

It offers a full range of popular priced tub and shower, lavatory and kitchen faucets.

A key feature on both the 4" centerset lavatory faucet and the 8" kitchen faucet is the new tubular waterway. It's designed to resist common mineral buildup and keeps water flowing freely. A new ionger spout on the lavatory faucet provides more room underneath.

Featured on every faucet is an integral Celcon base plate. Celcon is attractive, corrosion proof and eliminates the need for putty on most installations.

Both "Mermaid" lavatory and kitchen faucets are being offered with an optional deluxe aerator, which permits water to flow with a minimum of noise and splash.

Another new feature is smoked acrylic handles. These handles combine cut crystal styling with an easy grip design. The lightly smoked color adds a touch of elegance. Still available is the sure grip, triple chrome-plated handle.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

Lay-ins Are Popular

Traditional growth of 12" x 12" ceiling tile is being displaced by lay-in panels.

So says Daniel Hizer, marketing product manager for residential ceilings at Johns-Manville.

"The growth," says Hizer, "is in lay-in panels, primarily because the average homeowner now realizes he can install lay-in panels without professional help, and can save money 'doing so."

Educating consumers not only to the benefits of lay-in panels, but to how they are actually installed in the home, has become one of JohnsManville's primary concerns and a major marketing eTfort.

"Films, various types of 'how to' literature, as well as advice on arrang- ing instruclional seminars, are now available to retail outlets which carry J-M ceilings." Hizer explains.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Shine On Harvest Moon

W.l.L.D. Clorporation Magnaray fluorescent fixtures are said to operate at maximum efficiency while consuming up to 90% less energy than some conventional incandescent fixtures.

The standard 6-watt fluorescent lamps have a life of up to 12,000 hours, thereby extending maintenance intervals. The fixtures' 2-314" x lI" x 5-1/4" high-impact plastic housing is virtually indestructible, according to a company spokesman. Fixtures are shockproof and UL listed.

The fixtures have a polished alumi num reflector that creates high efficiency lighting which is diffused by a white, high impact plastic lens. The lens is secured by two tamper-proof stainless steel screws which can be removed only with a special tool that is supplied with each fixture.

Fixtures are available in one lamo and two lamp models. The 6 wati fluorescent lamps are standard 115 v60 cycle ac with enclosed ballast, so fixtures operate under any climatic condition.

Fixtures are designed to be surface mounted, and are easily adaptable to any standard electrical outlet box.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Quick Erection

"Sure-Lock" scaffolding, a lowcost, quality scaffolding is being marketed by Metal Fabricators, Inc.

Low-cost scaffolding for even the biggest jobs, "Sure-Lock" can be erected to 125' or higher, depending upon state codes and extended to any length.

It features a patented fastener for quick erection and great versatility. It assembles without tools in minutes, disassembles just as fast. It's easy to transport and store; can be moved from job to job easily and quickly. Components are made of the finest grade, high-tensile, electric welded steel tubing. Each piece is carefully inspected prior to shipment.

Available in 5' wide half eirt panels, 5' wide ladder panels and 5' wide walk-through panels. 28" ladder panels are also available. Accessories include: pivoted cross braces, horizontal braces, stringer braces, guard posts, side brackets, adjustable bases, foot plates, stack pins, toggle pins, medium-duty and heavy-duty casters.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Sincerely,

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For your convenience loadings include flat cars, double door box cars and truck and trailer. Other services we can offer are unitized loads, paper wrapping, re-sawing, patterns, stopover earloads. Call us today, you'll be glad you did.

F0B MULTI-H0USING structures as well as remodeling projects, Andersen Corp. now offers triple glazing in its Perma-Shield casement, awning and double-hung windows and some of their orimed wood units. The removable storm panels installed over double-pane insulating glass will considerably increase the insulating quality of these windows. WRITE: The Merchant Maqazine,4500 Campus Dr.. Suite 476, Newport Beach, Ca. 92660.

Merchandising Support

Two recently introduced hardboard interior wall panels are featured in M asonite Corporation's comprehensive merchandising support program for r97 6-77

The program includes a hearY schedule of retail magazine advertising, custom made tv commercials, product displays and in-store promotional materials.

The Merchant Magazine

Attractive room settings featuring "used brick"and Marbletone design panelings have been created by nation- ally known interior designer Larry Deutsch and are being featured in ads in Better Homes & Gardens, House & Garden, American Home, Popular Science and Popular Mechanics.

The advertising program also includes full-page placements in other selected shelter publications and is supported by a full schedule of trade aos.

To support the two new panelings at the point of sale, Masonite is offering an in-store promotion kit containing banners, posters, tent cards, advertising slicks and radio commercials. The kit is free to any dealer who agrees to stock the paneling.

Other in-store promotions related to the new paneling include a display panel credit program and co-op advertising.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

lmitation Natural Look

With the "natural look" in interior furnishings continuing to grow in popularity, Armstrong has expanded its mid-price Trendsetter line by adding two new residential ceilings resembling real wood.

Olde Hickory is a rustic design of rough-finish board and planks. It comes in 12" x 24" tiles and is styled to lend a warm, cozy touch to kitchens, family rooms, dens and other areas of the home.

A classic, old-world pattern long popular in floors is brought to the ceiling in Lynnewood, a geometric design simulating inlaid wood parquet. The subtle, textured patterns are etched and repeated in each 12" x 12" tile, creating a wall-to-wall effect which makes the ceiling an integral part of a decor.

Like all Trendsetter ceilings, Olde Hickory and Lynnewood are made of dimensionally stable mineral fiber material and have a reduced beveled edge to help conceal seams for a monolithic appearance.

The new ceilings are washable, fireretardant and more sound-absorptive than dry-wall or plaster. Lynnewood's design incorporates acoustical fissures

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For more inlormalion on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanksl for additional sound-conditioning.

Olde Hickory, Lynnewood and the other ceilings in the line are slotted on the back for installation on Integrid, a system for suspending a new ceiling or attaching it directly to an existing ceiling. They can also be cemented to the original ceiling or stapled to wood furring strips.

WRITE: The Merchant Magazine, 4500 Campus Dr.. suite 476, Newport Beach. Ca.92560.

What's The Catch?

National Drain Supplies, Inc., has announced three new configurations of their unique Spee-D-Basin molded plastic catch basin, to suit a broader range of drainage system applications. It is now available in five different configurations.

Previously, the firm offered single- outlet (nds 100) and double-outlet I 80o (nds 200) versions. New configurations include a double-outlet 90o (nds 250), a three-outlet (nds 300) and a four-outlet (nds 350).

All configurations are available in a choice of high impact styrene or virtually indestructible ABS plastic, with rugged heavy-duty ABS 3", 4", 6" or 8" plastic grates, chrome-plated or in gray, green or black.

The patented system eliminates the labor involved in on-site fabrication of catch basins. They are superior to cast iron because they are rust-free, do not shatter, are lighter for shipping and handling, and assemble easier and faster with simple solvent bonding to plastic pipes.

"R0UGHNECK", a 32-gallon refuse container by Rubbermaid, takes abuse without flinching. Patterned after heavy-duty commercial containers, it stands up under sub-zero temperatures or super hot steam cleaning. lt will not rust or dent and has non-breakable molded handles. A contour bottom allows a firm grip for easy carrying and the lid fits tight to lock in odor and resist spills. Suggested retail price: $19.95. Write: The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660.

It may be used at ground level, or at any depth with a standard 6" plastic pipe riser. Outlet pipe may be standard 4" plastic drain pipe or smaller, using reducer fittings.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Free Reader Service

For more information on New Products and New Literature. wrile The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!