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Fal l/winter energy promotion
The Home Improvement Time FallWinter program theme is Energy Manogement is aFamilyAffair. .Improve Your Home.
It takes on more significance than any time since the energy crisis with increasing cost of energy resources. It is more important than ever that homeowners take the necessary steps to plan their energy consumption with good home energy management to increase the efficiency ofenergy they use.
A few of these Home Improvement Time activities includes :
(l) The 28-p. camera-ready tabloid newspaper supplement has been mailed to every daily and weekly newspaper in the U.S. It contains stories explaining how home owners can achieve energy savings with a variety of home improvement projects.
(2) The National Association of Home Builders' l,adies Audliary will use the newspaper supplement as a focal point for loclal energy management community aciion.
(3) An award will be presented to the best daily and weekly newspaper in each state using an energy management supplement.
(a) An energy management advertising and display kit hasbeen prepared and will be mailed to anyone sending $1.00 to cover postage and mailing to H.LT., P.O. Box 102, Carnegie, Pa. 15106.
(5) A community program file explains and contains everything necessary to conduct an Energy Management Community Program. It is available for $2.
(6) Henry Holmes, associate publisher, House & Garden, sent personal letters to 45 consumer publication publishers urging involvement in energy management.
(7) All Home Improvement Time sponsoring associations are cooperating. Their bulletins and publications will emphasize benefits of energy management activity for their members.
(8) Radio & tv stations will receive program information in broadcast media as a story about the activity.