INLAND LUMBER GO.

When you see our trucks on the road, you can be sure they are headed for lumber dealers. That's because when we say,"Wholesale Only," we mean it. Since Inland Lumber was formed in 1946, we've done business that way. This is one good reason for doing business with lnland but there are a lot more.

We are direct mill shippers. Our inventory of competitively priced West Coast forest products is the largest in Southern California. We have complete milling facilities. Besides lumber, we handle a full line of other building supplies.

When you are looking for a wholesale lumber company that believes in giving its customers service not competition call Inland.

Insist on straight faced lumber by Kimberly-Glark. Then you can laugh... all the way to the bank!

Kimberly-Clark customers get top dollar for K-Clumber because it's straight faced... (hardly a chuckle in a carload) and more often than not, exceeds grade standards, Kimberly-Clark learned many years ago that satisfied customers are the most important asset a company can have, and the best way to keep a customer satisfied ls to supply him with products of highest quatity at competitive prices. Then, mix with fast service, easy-to-handle packaging,and genuine interest in his problems. At Kimberly-Clarkevery shop employeehas been trained to work at quality control. lt's the best way to protect that precious asset . . . a satisfied customer. lf keeping our lumber straight faced keeps you laughing all the way to the bank, that's the way our 750 inspectors will keep it.

Publlrhor A. D. B€ll, Jr.

Ealltor Davld Cutler

Araoclato Ealltor cnd

Ailvertlelng Productlon llfigr. Richaril Heckman clrculetton Marsha Kelley

BEPIiESENTATIVES

NORTIIEBN CALIFORNIA & PACIFIC NORTHWEST

Cal Wooil, advertlslng and news, 5 Genoa Place, San Franclsco, cauf. 9413i1. Phone (415) 391-0913. Son tr"renclcco Bllllng Offtce, 2030 Union St., San Francisco, CaUf.94123. Phone (415) 346-6000.

SOUTIIERN CALITORNIA

Tod Tis!, advertlslng and news, 5?3 So. Lake Ave,, PaEadena, Callfornia 91101, Phone (213) 792-3623 or (213) 792-40ga, NEW YOBX' Bllllnqsle& & Ftcke. fnc.. 137 East 36th st.. New York. 'N.Y., 10016. Phone (2f'2) 532-L632. MIDWEST ntcherat Heckler. advertlslng and news. P. O. Box B, xenla, Ohlo 45385. Phone (5.73\ 372-6411.

EDITOBIAL OT'rICES

WESTERN LUMBER & BUILDING MATERIALS MERCHANT 13 Pub- lished monthly at 673 So. Iake Ave,. Paeailons, C&llf. 91101' Phone (213) 702-3023 or (218) 702-400E bv Caltfornla Lumber Merchant, Iilc. Second-class postage rates pald at Pa8adena. Calif., and addltlonal offlces. Advertlslng rates upon request.

Subscriptions

Chanco of ArlilresF-Send subscrlp' tlon orders and address changes to clrculation DeDt., western Lumber & Buildins Materlals Merchant, 5?3 So. Lake Ave., Pasadena, Callf. 91101. Include address label from recent issue lf posslble, Plus new address and zlp code.

Subscrtotlon Ratos-U.S., Canada, Mexlco-and Latln Amerlea: $4-one year: $?-two years; $g-three Year8. Overseas: $S-one year; $8-two years' slnsle coDles 50t. Back coples 75/ when avallable.

Tho llferchant M&g&zlno serves the members ol the: arlzona Lumber & Bullders Supply Assoclatlon, Phoenix: Lumber Merchants Associatlon of Northern Californla, Los Altos: Montana Butldlng Mate- rlal Dealers Assoclatlon, Helena; Mountaln States Lumber Dealers Associatlon, Salt Lake Ctty and Denver: Lumber Assoclatlon of Southern Callfornia, Los Angeles; Western Bulldlng Materlal Associatlon, Olympla, Washlngton.

THE IIERCHAIIT is an independent tnogazine, for the lumber ond building 'moteriols industrg, concentrot'ing on mer chand,ising, mana g emant ond' occurote, foohtml newc,

MR. LUMBER DEALER:

What have you done for your Good contractor customers lately?

CHIP National-West has especially designed the lmage Program for the progressive dealer who wants to make his Good customersBetter customers. The CHIP lmage Program provides complete training that will aid those Good contractor customers with their pricing and business management.

Write today to: CHIP WEST 1318 North Harris Hanford, California 93230

Also inquire about our Product Purchasing Program