lGppers new classl.B" red cedarshingle roof systemsmovewood into the downtown area.

Now architects can design commercial and institutional downtown buildings for the inner fire areas of most major cities with natural cedar shingle roofs. Together, Koppers f ire-protected cedar shingles and Koppers special plastic-coated steel foil underlay comprise the first wood shingle roofing system to be as- signed an Underwriters' Class "B" rating-a rating required for building in many densely populated urban areas.

By themselves, Koppers fire and weather-resistant shingles stifl rate a "C." You obtain the new "B" rating by using these shingles in conjunction with the special foil underlay, which is ap- plied to a minimum r/2" untrealed plywood roof deck. Koppers cedar shingle roof slstems are today's newest, most sophisticated downtown look. For the whole story on our new Class "B" cedar shingle roof system, write for Product Folder W 262, Forest Products Division, 750 Koppers Building, Pittsburgh, Pa. 15219. fcnrdy CAl,lFOlNlA tuf BEt litElClIANT Ac@n. onolnh otd todvol nov dnr 1922 N0yEMBER, 1969 Y0tUiltE 48, t{0.5 mmrmummrmm MAJOR NEws and FEATURES &milrlumumrmurlm

YOUNG PLYWOOD RETAILER GOES FROM RAGS TO RICHES 6

WHOLESALERS TRY TO PSYCHE OUT MARKET IN 19?5 8

GOLFERS VIE FOR SHASTA MEET LINK'S LAURELS I O poNFERENCE TALKS OUT INDUSTRY'S VARIED PROBLEMS l2

MORE MONEY ASKED FOR NATION'S HOUSING SHORTAGI] 16

CONSTR,UCTION COSTS JUMP AT RECORD RATE LAST YEAR 15

FIFTH ANNUAI MANAGEMENT CONFERENCE UPCOMING 77

KNOW THE CUSTOMER'S NAME-SMOOTH SELLING SERIES 18

LEGISLATIVE ACTION GROUP ELECTS OFFICERS 25

HOUSING STARTS BREAK THEIR LOSING STREAK 25 ANNUAL FALL ELECTION AT OAKLAND-EAST BAY

The lawn Sprinkler Season Never Ends

when your customers know you stock and display

RICHDEL automatic valves and controls urite lor current catalog . sales aid.s aoailable

Available through your jobber or deal factory direct

Aasoclrtte Edltor ond

Advortlelng Productlon

RiEhard Heckman

Clrcrrlatlon DepartmentMartha Emery

NEPN.EgENTATTVEg

NORTIIEBN CALIFOBNIA I PACIrIC NOI3THWEST

Cal Wood, advertlslng and new3, 5 Genoa Place, San tr'ranclaco, Caltf. 94133. Phone (415) 391-0913. Sorr Frsrrclsco Bllllnc Offlco. 2030 Unlon St., San Francisco, Carif. 94123. Phone (.[5) 346-6006.

S()IITIIIt:IBN CA LIFOIINIA

Ted Tlrr, advertlslng and new!, 5?3 So. Lake Ave.. Pasadena. Call- fornla 91101, Phone (213) 792-862:! or (21.3) 792-4008.

MIDWDST

Jerry Crobbe, advertlslng A4d news, P. O. Box B, Xenla, Ohlo 45385. Phone (573) 372-6477.

Editoisial Oefices

WI'STERN LUMBER & BUILDING

MATDII,IAI,S MERCIIANT i8 pub. llshed monthly at 57$ So. Lake Avo., I'asaalene, Callf. 9ll0l, Phono (tlg) 702-3628 or (213) 792-4008 by Callfornla Lumber Merchant Inc. Please address all correspondence to Dditorlal Oflices. Secondclass Dostase rates Dald at Pasadena. - calif,, and addltlonal of- fices. Advertlslng rates upon request.

Subscriptions

Clrurrgc ol A(ldrear-Send subscrlp- tion ordels an.l address changes to Circul.rtlon Del)artment, Western l.umber & l3uildins Materia.ls Merchant, 573 So. Lake Ave., Pasadena, CaUf. 91101. Include address label from recent lssue lf posslble. plus new address and zip code. Sub8criDtion Rates-U.S., Canada, Mexico- and Latin Amerlca: $4one year; $7 - two years; $9 - three years. Overseas: $5 - one year; $8 two years. Slngle coples 50d'. Back copies ?5r' when avallable.

Tho Morcholt Masazlno aerves the members ol the:- Arlzona Retall Lumber & Bullders SuPPly Assoclatlon. Phoenixi Lumber Mer- chants Assoclation of Northern Callfornla, Los AItos; Montana Bulldlns Materlals Dealers Assoclatlon.- Helena: Mountaln Stateg Lumbei Dealera Assoclatlon, Salt Lake Cltv and Denver: Lumber Assoclatio-n ol Southern Callfor- nla, Los Angeles; western Bulld- lng Materlal Assoclatlon, Seattle.

THE MERGHAIIT ie ctn indepenilent tnagazine published monthly for thoee members of the lumber ond build,ing materials ind,ustries uho need and want factual, accurate neuts and, an obiectbe analgeis of eoents and prod,ucta of concern to them in businese.

#406 $49.50 factory list. Water 1-6 times per day. Variable timing per station. Any skip-a-dayprogram. All 24 volt-just plug it in and you're all all set.

#613 $17.95 factory list.

Converts any manual sys- tem to automatic. In- stau in less than five minutes. Completely wa- terproof-adjustable flow control-24 volts.