lqser focus llAWlA streqmlines *hedule

IERHAPS REALTzTNG that the highpenerSy backdrop of Las Vegas I may prove a formidable distraction for attendees, NAWLA Traders Market has returned to its roots, cutting back on the number of business and educational sessions to focus more clearly on the show's mdn objective: networking.

The agenda does, however, feature several don't-miss events:

Grand Opening Luncheon with Keynote Presenter: Chuck Leavell-Tree Farmer, Rock Star

Thurs. Oct. 20, I I :30 a.m.- I p.m.

In addition to his own solo CDs, Chuck Leavell's piano and keyboard work have been heard on the works of Eric Clapton, the Rolling Stones, George Harrison, the Allman Brothers Band, The Black Crowes, Blues Traveler, Train, Martina McBride, John Mayer, and many other promi- nent artists. His association with the Stones began back in 1982 and is still going strong. He is a first-call session musician, working in studios around the world.

He's also a respected author. His book on forestry, Forever Green: The History & Hope of the American Forest, is now in its second printing in the U.S., with translations in Germany and Austria. His recent children's book, The Tree Farmer, now in its third printing, has garnered several awards, including special recognitions from the National Arbor Day Foundation and the American Farm Bureau Federation. His autobiography, Between Rock and a Home Place, chronicles his career in music and also explains how he came to be so passionate on environmental issues. His fourth book, Growing a Better America, released in April, focuses on

"smart" growth.

In January 2009, Chuck co-founded the Mother Nature Network, now the world's premier website for environmental news, information and education. Chuck is a renowned environmentalist and tree farmer. He and his wife, Rose Lane, were given the ultimate honor for their outstanding stewardship of their own forest, Charlane Plantation, by being named National Outstanding Tree Farmers of the Year in 1999. Leavell sits on several important environmental boards and often engages with environmental policy makers in Washington, D.C. He has testified before Congress on the last two farm bills and is revered as one of the most important and respected voices for conservation in our country.

New Product Showcase

Open during show floor hours: Thurs. Oct.20, 1:15-6 p.m., and Fri. Oct.2I, l0 a.m.-2 p.m.

Located in the middle of the tradeshow floor, this area will show off the latest industry products and lines, including Roseburg Forest Producrs' RFPI 700 and RFPI 900 series deep-depth I-joists, Versatex's one-piece column wrap, Woodtone's prefinished RealSoffit, Kleer Lumber's PVC decking, Coulson Manufacturing's new FSC-certified Design Line veneer cedar plywood, National Nail's CAMO hidden deck fastening system, and Mason Forest Products' RTA southern pine plywood Whatever Playhouse.

Western Red Cedar Lumber Association Panel Discussion: "The Evolving Distribution Role-How Has It Impacted the Western Red Cedar Businesstt

Fri. Oct. 21 ,7:30-9:30 a.m. (conti-

&hedule of lventr

UGdn dlrr&tober 19

9:30 a.m.-12 p.rn. Board ol directors meetir€ (invitation only)

12-1 p.m. Board luncheon (invitation)

12-7 p.m. Registration open

1-5 p.m. 10 Group activities l-3:30 p.m. Board meeting (invitation)

1€p.m. Exhibitorset-up

3:30-5 p.m. Committee meetings

FO p.m. Communication committee meetings

6.7:80 p.m. l{etworking coektail reception thurcdlt &lobe120

6:fl) a.n-7 p.m. Registratbn open

7-11 *m. 10 Group activities

7 a.m.-11 p.m. Exhibitor set-up tliS{l am;l pm. Grandopening lunch: Chairman's welcome, president's address, awards prcsentation, keynote address by Chuck Leavell

1:15€ p.m. Traders MarketoPen

$6 p.rn. Wood Basics Course alumni reception

S7:00 p.m. Networking cocktail reception lddq, Oetober 2l

7:3G11:ill a.m. Registration oPen

7:30.9:30 anr. Western Red Cedar Lumber Associdion session

8:3&10 a.m. Magellan Club brealdasl & program (separate admisslon)

10 a.nn -2 p.m. Traders Market op€n

11:3&l p.m. Luncfi on show floor

&5 p.m. 10 Group activities p.m. Exhibitor dismantle nental breakfast at 7 a.m.)

In prior years, WRCLA's meetings during the Traders Market have highlighted the association's marketing activities and a current topic related to western cedar promotion. This year, WRCLA is switching to an interactive program to discuss the current market situation and how it has affected the distribution role and the cedar busiNESS.

A panel of prominent industry distribution players with broad regional representation includes David Bond, Chris Lynch, Brad Morrow, Ron Enveart. Matt Yates. and Bob Hanson.

Facilitator is Al Patey, Paradigm Training Inc.

Magellan Network Breakfast & Program: "Softwood Lumber Check-off & Global Promotion"

Fri. Oct.21 ,8:30-10 a.m.

The Magellan Network continues its tradition of addressing timely and important topics on the forest products global marketplace. This year's program will focus on worldwide promotion efforts, in anticipation of a significant expansion in the near future. With the recent passage of the softwood lumber check-off program, the industry's efforts to reach the architects and specifiers (both domestically and abroad) will continue to grow.

Craig Larsen, Softwood Export Council, will provide a detailed view on recent and future promotion activities in various overseas markets, while Steve Lovett, Blue Ribbon Commission for Softwood Lumber Check-off, will discuss the ongoing implementation of the softwood lumber check-off program. Breakfast is included.

Attendance requires separate registration and fee ($99 per person for NAWLA members, $125 for nonmembers).

Mary's Rlver Western Red Cedar Slcllng is alFnaiuralwood with a rich texture that makes it ideal for arry architectural style. Not only is it naturalty beautitul, but it has been shown in a recent life cycle study by a leading forsst research laboratory to be the intelligent choice for green applications.

The study found that Western Bed Cedar outperformed fibercment, vinyl, woodplastic composites and bricks against the criteria of raw material acquisition; energy consumption; carbon footprint; air, water and soil emissions; and waste. Even with maintenance and some replacement over the lile rycle, Red Cedar was found to have the least environmental impact. Mary's River Red Cedar is precision milled and quality controlled for unmatched commitment to customer satisfaction.

Call us at 1{X1523-2052 tor sup€rior s€rvice and th€ inside story on Mary's River W€stern Red Cedar products.