Hardwood industry unveils new tools to sell domestic species

The American Hardwood Information Center has rolled out a new logo and redesigned website to help convey the message that domestic hardwoods are a longlasting, eco-friendly choice.

"We urge dealers to take advantage of the new logo by incorporating it into their company's marketing and sales programs as a supplement to their business messaging, and to show support for the American hardwoods initiative," says Terry Brennan, Baillie Lumber, Hamburg, N.Y., who chairs the promotion program. "Together, the industry can take back market share from alternative, non-natural substrates."

The new logo features a sampling of leaves from popular species of American hardwood trees, accompanied by the tagline "Treasured for Generations." It conveys the variety of choices available with hardwood and indicate the timeless beauty and enduring value that come naturally with this material.

Lumber and building materials dealers who sell American hardwoods are encouraged to use this logo on company websites, marketing materials, sales tools, and company signage to show industrY unity and support.

According to recent surveys of both consumers and pro customers:

. 95Vo enjoy the natural look of hardwood and agree that the natural beauty of hardwood makes a home feel warm and comfortable.

. 90Vo agree that hardwood products are attractive and would inspire pride in the home.

,93Vo hke hardwood as a material for furniture, flooring, cabinets, and building materials.

.gOEo agree that hardwood is a good investment and that its durability makes it a good choice for the home.

. 85Vo feel that hardwood is synonymous with quality and durability.

. 80Vo of pros say that customers who use hardwood tend to be happy with their decision and feel they got the most out of their investment.

The redesigned website at www.hardwoodinfo.com provides information on how to select and build with American hardwoods. Mobile apps for the group's Hardwood Species Guide are also available for free download.

American Hardwoods Treasured for Generations*

By Carla Waldemar