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DAVID CUTLER editor- publisher

1 00 Years Ofsuccess

For any organization to last 100 years is quite an achievement. But when a business fraternity with the odd name of The International Concatenated Order of Hoo-Hoo celebrates its centennial from a position of strength, it is nothing less than remarkable.

This is exactly what happened last month as more than 400 Hoo-Hoos and their wives trekked to the tiny Arkansas town of Gurdon, where it all began a century ago. They came from four different member countries and all branches of the lumber and wood products industries.

While the social aspects of the fraternity are important, it is not all fun, frolic and fellowship. Important community projects are achieved and many a wood promotion effort has been realized by the men of Hoo-Hoo.

The nine points of the Hoo-Hoo Code of Ethics are standards any business person in the world could and should observe. Among them:

To fill with credit the sphere in which we are placed without interfering with the rights of others.

To establish the spoken word as the basis of the written bond.

To cultivate true friendship and therefore confidence among persons engaged in the lumber business.

To consider our vocation worthy and to be worthy of our vocation...

In a cynical age it is easy to poke fun at this organization and its ritualism. But that misses the point. Hoo-Hoo is composed of friends and friendly people who honestly pursue its loftly goals. We salute them and their achievements and wish them well for the next 100 vears.