E, lEillor=., lElrooucrs

P.O. Box 727, Healdsburg, Ca. 9544g 707-433-3313 FAX 707-437-2973

Nu Forest Products is a full line lumber dishibution yar.d that, unlike many, has a wide range of milling equipment that enables us to handle all your specialized needs. We take particular pride in the fact that our highly skilled millmen can grind the knives and mn any pattem your customer requires.

Pricing: Think psychological price pointing, nor gross Tggin or make up percenrage. What's competiiive? What:s price sensitive? (See "Anatomy of pricing," p. 32, March 1992.)

Advertising: How are you going to tell the customer about the great buying job you have done? Dfuect mail, cable tv, newspaper, radio, television, billboards, bus placard, etc.?

Marketing has four major components _ prduct line, presentntion (display), pricing and advertising. It all stafis with product. If the product is "new" to the market place, it's dicey. If it's old, it got that way because the customers bought it. Buying is simple, but it isn't easy and it surely isn'tjust an act ofpurchasing.

PresidentialElection: igg2

(Continuedfiompage 16) encouraging better forest nutnagement and lumber process_ ing techniques, promoting exports of timber products and creatirg tax incentives for the start up of new companies and the purchase of manufacturing equipment.

- Ln" C_linton/Gore plan on protecting our environment details "Preserve places of natural beauty and ecological imporAnce - such as our national parks, wilde-ess areas, old growth foresls and wetlands shatter the false choice between environmental protection and economic growth by creating a market based enviromenAl protectioi sfategy thl! regards conservation and ,green' Lusiness practic,ii while penalizing polluters.

Doug Fir Timbers lq)o/o FOHC Doug Fir Dimension

8 to34 RGH, S4sResawn

22'to32',2x14

C-BTRDFXDS4S SetstrucrDF KDS4S

Verfical and Flat Gmin

2x4 - 2xL2 to 24, Plne Hern-FirandspFFascia

Selects, Commons, Sel Der< 7x4to2xl2

Westetn Red Cedar Redwood KI)

Clean, Stk, Timbers Clr Hrt, Clr, B & Rustic Grades Redwood Green

Clr Hrt, Con Hrt, Fencing, Decking, L_ath, pickets

Moulderc Timber Sizer Resaws Planer Ripsaw Dry Kilns

George McConnell, Jr. Sam Sanregret John Cavallo

Iftis Whit€ Denny Lenlrart Bill Sanregret

KILN DRIED TUAABER

CAH S4S 1x9 through 9x19

Aye Grade S4S 1x9 through 9x19

Beveled Siding patterns

T&G Patterns

ROUGH CONSTRUCTION HEART TIMBERS 4x4 through 6x12

S4S CONSTRUCTION HEART TIA,|BERS 4x4 through 6x6

ROUGH CTEAR TIMBERS 3x3 through 19x19

ROUGH CTEAR & CAH REDWOOD 1x2 through gx19 including both our

hardrvood Series and past Hardwood Special Issues!

urIDE APPEAL

Selected from years ofour most popular hardwood articles and features, the information coniained in these reprints will appeal to old hands in the business as well as newcomers who need to learn fast.

PLAIN ANd SIMPLE

Written in everyday, plain, understandable language, these reprints take the mystery out of hardwood . . and put the understanding in.

EFFECTIVE TR.AINING AID

Use them as a training aid, to brush up on facts long forgotten, or just for your own pleasure.

Domestic Hardwoods

Hardwoods of the Pacific Northwest (19 species)

An up-todate look at Northwest hardwoods (two parts)

A background on alder's popularity (two parts)

The Cinderella tree of the Northwest (West Coast red alder)

Western Maple

Oregon Myrtle, smooth €', tough

Developing California hardwoods (black oak

Northeastern Hardwoods (four parts) (yellow birch, hard maple, black cherry, beech, red oak, soft maPle, basswood, ash, white birch, yellow poplar)

A background on walnut

Black walnut

General physical properties of Southern hardwoods (16 species)

Working with hardwoods (16 sPeciesl

Hickory's looking good (two parts)

Koa: the Royal Hawaiian hardwood

Buy each group singly or save m(Dney and get all three for only $19.

Includes 28 separate

ASIAN.PACIFIC

Malayan Hardwoods (chart) (48 species)

Some Malayan Hardwoods (two parts) (10 species)

A Quartet of related Asian Hardwoods (aPitong' gurjun' keruing, yang)

The five species of meranti

Ramin: a commercial light hardwood

Commercial satinwood

The romance of teak (two parts)

SOUTTI AMERICAN

Tropical woods from Mexico (cocobolo, goncalo alves, primavera, canalete)

More on tropical woods from Mexico (guanacaste, lingnum vitae, capomo, ebony)

Banak: a mahogany substitute

Cedro: the volatile Latin

The heavyweight and the lightweight 0ignum vitae, balsa)

Two prominent Brazilian hardwoods (rosewood, jacaranda, goncalo alves)

Two varieties of brosimum

45OO Campus Drive, suite 48O

Newport Beach, Ca. 9266O lDomesticHardwoods $tz

Please send me the hardwood reprints checked below. I understand that if I am not satisfied completely I can return them for a complete refund. I'm looking forward to reading them!

! Southeast Asian Hardwoods $7 tr South American Hardwoods $6 trAllthree $19 (thebigbargain) tr Check enclosed

I Cash enclosed