Call these numbers for all species

Los Angeles: Bob Heberle

2t3 | 723 9?61

San Francisco: Bob Macfie 41s187't-9678

Roger Schuyler (Redwood Only)

Portland: Western Lumber Sales 5031222-5561

l97O Home lmprovement Plon Set

Planning for the 1970 Home Improvement Time Program and observance of the 1970 May-National Home Improvemenl Month is well along.

It is sponsored by the National Association of Home Builders, National Home Improvement Council, National Lumber and Building Material Dealers Association and the National Remodelers Association.

In January, 1970, 100,000 Guideline for Profit tabloids will be mailed to lumber and building material dealers, home improvement contractors, builders, lending institutions, utilities, government agencies and others interested in the home improvement market.

The tabloid will contain sections illustrating and explaining manufacturer products, dealer and contractor advertising and promotion ideas and a selection of sales stimulator items. A sample of the I97O, 24 page, colorful, consumer mailer for home owners also will be included as a special pull out insert.

The mailer, (500,000 guaranteed distribution), featuring the most popular home improvement projects will have a completely "new look" in 1970 with many of the projects illustrated in full color to help create leads and business for contractors and dealers.

A number of personalization options such as an insert and individualized copy on the back cover are available for dealers.

The big Promotion Kit portfolio, containing a wealth of advertising and promotional material, is expected to have more than double its 1969 distribution. Personalization options are available and several HIT sponsors have expressed their intention of an integrated tie-in and distribution plan for 1970. The 1970 combined Sales Portfolio and Promotion Kit is an oounder-arm" portfolio containing everything needed to sell remodeling to the home owner.

The committee plans a minimum of 100 major city spectacular Home Improvement Month observances.

As before, a big section of the May issne oI Tlte Merchant Magazine will be devoted to National Home Improvement Month.

For more information on the program, write the Home Improvement Time Committee, P. O. Box I02, Carnegie, Pa. 15106.

New Mosonite Guoronlee

Masonite Corp. has announced a lifetimeof-building guarantee of its Royalcote paneling, effective Oct. l.

The paneling is "guaranteed not to split, splinter or delaminate under normal household usage for the life of the building in which it is installed, provided installation was made in aicordance with recommended written instructions of Masonite Cotp."

Masonite will furnish, but not install, a new panel to replace any panel in which such defect appears, they state, or at its option will refund the purchase price.

Mill Rep Celebrotes 32 Yeors

Paul McCusker, owner and operator of the Douglas Fir Lumber Co. of San Francisco, is celebrating his thirty-second year as a mill representative in that city.

A native of San Francisco, he went north as a child with his contractor father and had his schooling in Portland. He began his lumber career with the Beaver Creek Lumber Co. at Tenino. Washington. Later he became associated with the Donovan Lumber Co. at Aberdeen. Washington, which company transferred him to begin his San Francisco career.

He has two married daughters, Sheila (Mrs. John Brigham) and Molly (Mrs. Harry Albert Ackley).

Feds Criticized by WWPA

Contrasting views on the management of timber resoure€s on federal lands were presented to 5O0 lumbermen from 12 'Western states gathered in Pordand recendy for the fall meeting of the Western Wood Products Association.

Harrison Loesch, assistant secretary of the interior for public land management, made a strong plea for balanced use and optimum productivity of some 4,0 million acres of commercial forests under his department's jurisdiction. Annual production on these lands exceeds I billion board feeto loesch said.

Edward P. Clitr, chief of the Forest Service, forecast only a 5.7 billion bf. increase in national forest productivity by 1978 to a total of 19.5 billion bf. There are more than 96 million acres of commercial forests in the national forest system.

Directors of the Western Wood Products Association gave emphatic notice that they will seek rnearrs to improve the management of the national forests.

WWPA members have long been critical of the Forest Service and the Department of Agriculture. The mill operators, in effec! are charging these federal agencies with failure to manage the national forests for optimum productivity in the face of a severe and undiminishing national need for housing materials.

Nqtionql Deoler Meet in Arizonq

For the first time. the Southwest will be the locale for the annual meeting of the National Lumber and Building Material Dealers Assn. convention.

At the Arizona Biltmore Hotel in Phoenix, Qct. 27-30, the following committees are scheduled: board of directors, executive, marketing and marketing trends, research council, legislative advisory, standards, by-laws, manufacturers council and nine district meetings.

Ladies events include a four-hour tour and luncheon. They will be joining their husbands at the "early bird" reception sponsored by a group of Southwest lumber manufacturers, and at a steak fry provided by the Arizona Retail Lumber and Builders Supply Association, as well as the traditional president's dinner.

Penberthy on the Move

The Penberthy LumbelCo., major importer and distributor of exotic wood$, has purchased l2.B acres in Los Angeles County's Dominguez area as a new ofrce and distribution center for the firm's nationwide activities. For the past 25 years Penberthy has headquartered on a S-acre plot in Vernon.

According to vp. Paul Penberthy, Jr., '!g/" receive about a half million bf. a month by ship. Moving closer to the docldng areas will greatly facilitate transportation of our products, as will. the easy access we now have to the freeway system.tt

Penbert\ reports that phase-in of the new facilities will be done slowly with an estimated minimum of five years being required to complete the entire move. Although construction plans for the full facility haven't been finalized, work will begin within three months on a new dry kiln-Penberthy is the only lumber company in the West which operates its own-and several storage buildings.

New Medford Club Officers

New officers for Medford Hoo-Hoo Club S97 have been elected. They are presideng Charles Fox, Western Lumber Inc.; vp., Alvy Bowman, Eugene F. Burrill Lumber Co. I treas., Clyde Dickerson, Delah Timber Products; sec., Merle Ober, Rogue Valley Plywood Co.

Board of directors: Keith Gordon, Western Lumber Inc.; Ron Larion, Forestglen Lumber Co.; Clint Nealy, Nelson Lumber Co.; Lew Merrill, Lew Merrill Lumber Sales; Mike Russell, White City Plywood Co.

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices!

Automoted New K-C Mill

Kimberly-Clark Corp. will compk'tt'ly rt:(onstruct its Mt. Shasta. Calif., sawmill to crt'att' a highly automated. high-utilizatiorr. grt'cn lunrtrer {acility. according to W. Il. \{-illiams. gen. mgr. o{ the lorest dir.. ln the planning stage lor thrce years. it will rt'quirt: an additional ycar of constructiorr lrt'fonr full opcratign. Williams said.

'f raining rvill lrt, required to der.elolr ncu. skills n('('essrlry in the operation of the highly automatt'd plant. lt rvill cost approximately $2 million.

Among new ft'atures ruill lrt' sarvs !4-12 as thick as normal : saus lhir.h ('ut to one onc-hundrcdth of an inch: automatic r:olor' coating of matt'rial lt'aving tlir, head rig; semi-automatic rorrting of material to various resaws. t'tc. (.apacitr- rr ill l,r' (r.5 rrrillion feet.

Custom Mill Exponds

I3ill Hogland of Superior (lustom \'[ill irr l.os Angeles. has erpanded his opcration Io int'lude a new mill at the newlv-opencd ,\'Iert'ury Hardwood yard located in nearl,r' Industrr.. Calif.

Thc new mill, called Ac:curate Planing. is on 2t,/2 acrt:s adjacent to the Xlercurr' Hardwoorl yard. and consists of 8.000 -.q. ft. housed in a 1,0' r 180' pole -.hed. Bill llla, k marragcs lhr' ',1)erilti"n.

New Lumber Firm Orgonized

Cordes Langley, the president of Redwood Coast Lumber Co., has announced formation of a new company, Mendo-Lake Lumber, Inc.

Langley will be president of the nery firm. Harold Logsdun, president of the United Equipment Co., Turlock, Calif., will be vp.

The new 6rm has been organized to log a large stand of timber in Mendocino county which was recently acquired from the U.S. Forest Service: A new mill will be built in Lake county late this fall and early winter to process the logs.

Langley also announced the addition to his Ukiah, Calif.-based company of William Openshaw, a past president of Black Bart Hoo-Hoo Club.

Burner Eliminotes Smoke

An Oregon lumberman-inventor has an a"pryrent solution to one of the industry's most troublesome problems by creating a 'ocyclone" inside a wigwam burner to eliminate smoke and lallout from the mill waste burning process.

Jerry S. Lausmann, second-generation head of Kogap Lumber Industries Corp., developed the smokeless burner after nearly three years of research, testing and experimentation at their veneer plant on the south edge of Medford, Ore.

Known as the tol-ausmann Processr" the system is expected to meet standards of the State Environmental Quality Commission

(Formerly the State Sanitary Authority) on air pollution and at the same time reduce costs of waste disposal throughout the lumber industry.

Awqrds for Wholesole Solesmen

National-American Wholesale Lumber Association has unveiled their long-awaited sales recognition program

After eighteen months of study and efiort by a special committee headed by Bill Baugh, Baugh Forest Products Corp., City of Industry, Calif., a program to recognize and honor the top performing wholesale salesmen in the forest products industry is underway. It will begin in 1960 and be a continuing award program from, year to year.

Pointing to the diversity of the NAWLA membership, Baugh reported that, 'oThe primary problem was to come up with a sales recognition program that was flenxible enough to fit large and small distribution yards, hardwood people, softwood distribution. etc."