high quality California redwood.

During our 63 years in the redwood business, Big Creek has developed a reputation for being a reliable supplier of high quality lumber. We produce a wide range of grades and dimensions, custom cut timbers, pattern stock and fencing. Order full, mixed or paftialtruckloads.

Lumber Manufacturers Association, which manages ROL. "The depth of information that can be covered in a short video, combined with the ability to augment with impactful graphics, resulted in an eye-catching video filled with key information."

Strategic Partnerships

Realizing the opportunity to strengthen the pro-wood message, the ROL team approached two other wood species groups and offered them the chance to partner in the video production. Western Red Cedar Lumber Association and Mendocino Forest Products were quick to jump on board.

"The opportunity to enhance our wood message by bringing in other species was just perfect," says Burns.

Brealcing It Down

Topics to be addressed within the wood education videos came directly from recent research. Through a series of focus groups, key misunderstandings and misconceptions were uncovered within all key audiences (consumers, contractors, dealers). Based on the issues that came to light again and again, a script outline was developed to include key messages to address all concerns.

The script took main messages that translated between all three species and placed them front-and-center, with these sections opening and closing the videos. From there, species-generic sections were created, giving each wood a chance to share its specific information on use, handling, maintenance and life cycle assessment.

Brad Staggs. home improvement show host on HGTV. DIY. and HGTVPTo and a licensed contractor, has been part of the ROL team for six years, serving as consumer spokesperson in news releases, radio media tours, and satellite media tours. A long-time fan of wood with a deep understanding of the product, Brad was a natural fit to narrate the series of wood education videos.

Metro Atlanta was chosen as a cen-

Videos for Dealers

Based on the success of the initial wood education videos, members requested a version be created to reach out to independent LBM dealers.

Shot and edited in January 2010, this series of three videos focuses on the unique needs and opportunities available to independent lumber dealers and their customers.

All three independent lumber dealer wood education videos can be viewed at www.realoutdoorliving.com. BuiHing-Prcduclsorn tral shooting point, with specific locations including a beautiful backyard deck and a retail location. The shoot took place in August 2009 with representatives from all three associations in attendance.

"Part of the mandate behind the Real Outdoor Living program is to reach out to all major retailers equally," adds Burns. "This was a real chance for us to educate our key audiences while also creating an opportunity to spread the word about wood across many additional audiences. You'll see more projects from Real Outdoor Living along these lines in the coming year, all with the goal of getting the right information out to the right people at the right time."

The videos can be found at www.realoutdoorliving.com.

How to Sell Treated Wood

With the videos taking on some of the aspects of working with pressure treated wood, the ROL team decided to enhance the effect with the creation of a pressure treated wood sell sheet.

Available as a free PDF download at www.realoutdoorliving.com, the sell sheet breaks down the main selling points of the product, focusing on common myths countered by the facts.

AinsworthEngineeredThermaslrand eliminates all kinds of temperature-raising hassfes. lt not only blocks up to 97% of the radiant heat that hits a roofAinsworth's unique one-step in-line manufacturing process also provides far superior breathability, and foil adhesion guaranteed against delamination. Easy to instaf l with a great finished appearance,AinsworthEngineeredfhermastrand,s the natural choice of cooler heads everywhere.

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Deper l-Joists

TJI 560D I-joists from ilevel by Weyerhaeuser feature depths up to 24" that are suitable for singlelayer fire separations and heavier-duty loads.

The joists are lightweight, available in long lengths, and engineered to better resist warping, twisting, and shrinking.

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Lighter Sheetrock

USG's Sheetrock Ultralight gypsum wallboard panels reportedly are up to 3O7o lighter than traditional panels.

The panels are available in standard lengths from 8' to 16' and 48" and 54" widths.

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BORATE TREATED WOOD

Hiboro brand treated wood is a borate treated desiped for interior house framing in Ha treafed wood resists attack by Foimosan termites and numerous hbusehold

Wraps with Gertainty

CertainTeed' s CertaWrap weather-resistant barrier provides primary protection during construction and secondary protection after cladding is installed. Properly installed, the wrap will reduce drafts in the wall, inhibit the growth of mold, reduce energy costs, and not disintegrate over time.

T CSRTRINTEED.CoM

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Recycled Gork Floors

Cali Bamboo now offers CaliCork ready-to-lay flooring, constructed from recycled cork. Cork naturally insulates against both temperature and noise. A proprietary ceramic coating reportedly protects against scratches, scuff marks, scoring, and rough spots.

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BTePRO' bruld interior fue retardant is the construcfion industryS newest and most advanced fire protecdon s!6tfNn for worid. The unique FirePro ctrmistry is a parent p€nding formulaion tha coduins no phoqphomulbased cominunds.

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The PVC Stealth sotfit is arnilable in ll" ancl l6' to rccluce joittts.

Tltt' r crtte .l .rrl l'it ltrs kccp insccts tlut. atirl u frce lirspace.

T VERSATI]X.CON,I (71-l) fJ57-llll fronr Versatcx Trimboards ri iclths irncl lensths ol' llJ"

na.i.q&;ffi

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Dune ccramic riall and I'loor tiles fiom Eliane ofl'cr thc look of natural stone \\ ith a satin finish. Ar ailublc- in thrcc descrt colors. the ctlllr'e titln inclurle s nr o lur-.,e-fot'nutt sizcs lirr lloorin-t ( l8"r lll" lncl l.l"r l-1") antl it strtrtclarcl l0"r 13" wlrll-sizccl lirrnlrt. Acce ssorr picce s irtclr.rtle btrllttosc. tritll. tltosLttts. inscrts. lrtil listcllos * itlt ehrrrttfcrcd eclgcs.

Gleaner Gutters

The Leaf Defier helps keep all kinds of litter from entering and clogging roof gutters.

The lightweight, flexible device is made of urethane polymers, with a foam-filter insert to allow water and fine particulates to flow freely through gutters.

T LEAFDEFIER.COM

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Faster Wood Floors

The FloorMaster nailer from Duo-Fast speeds up blind and face nailing when installing hardwood flooring.

Detachable pads and a nailing guide protect floors, walls, and cabinets during installation.

The tool uses l6-guage finish nails that leave a smaller, less visible hole, for a cleaner finish.

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Strying Gonnected ro trusses

Simpson Strong-Tie's VTCR connector simplifies the installation of valley trusses.

The connector can be installed after the valley truss has been set, with SD-9 nails or SD structural connector screws.

r STRONGTIE.COM

(800) 999-5099

Gomposite Deck Screws

Screw Products redesigned its 10x2-3l4" C-Deck screws to eliminate mushrooming on composites. They come with an ACQcompatible e-coat or in stainless steel with color-matched head.

Crow's Market & Price Service

The most comprehensive market & price service covering the North American lumber and panel market.

As a subscriber to Crow's Market & Price Service you'll get the following great features:

' Crow's Weehly Marhet Report - the longest-running & most respected Iumber & panel price reporting publications in North America.

' Crow's Price Watch - an online service that allows you to analyze price trends and instantly see which prices are up and down and by how much.

' Crow's Lumber & Panel News Seruice - a comprehensive & reliable daily news service covering the latest lumber news & wood products industry developments.

' RISI's Lumber & Ponel Outlooh - a weekly analysis of wood products markets by RISI's economists - the most trusted source of fbrecasting in the North American industrr'.

Rosettes on Display

A freestanding merchandising board displays hand-carved keystones and rosettes manufactured by Themed Millwork.

Customers can choose from more than 35 different themes, or design their own.

Customized wood-framed mirrors and chalkboards are also available.

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Crw's Constructi*n$aterials Gost Index - (GilCl)

CMC|is a lzeehly u4ated indexthat sl,orrys fie impad of changing prices for a realworld application used in resdentialsirg.le family home construction. Producb used in the index are fron the $taterials /r.rt far an actual home plan.

Mountain States Lumber & Building Material Dealers Association has chosen "How to Be Uncommon in a Common World" as the theme of its Sept. 30-Oct. 2 fall conference at Sonnenalp Resort, Vail, Co.

Speakers will include Daniel Fessler, c.e.o. and chairman of the board for Lamperts, St. Paul, Mn., and Chris Oldham, an HR consultant with the Mountain States Employer Council, Colorado Springs, Co.

Lumber Association of California & Nevada's Oct. 21-22 annual convention at the Hyatt at Fisherman's Wharf, San Francisco, Ca., will kick off with the Log Jam 5K Fun Run. The new event will benefit the Wounded Warrior Project.

Speakers include Dr. Patrick Moore, who will discuss why "Trees Are the Answer." Mike O'Brien, president and c.e.o. of National Lumber & Building Material Dealers Association, will speak on the state of the association, while Randy Morgan, Morgan Systems International, will present "Against the Grain: High-Yield Leadership in a Low Confidence Economy."

APA-The Engineered Wood Association has picked Eric Belsky, managing director of Harvard's Joint Center for Housing Studies, as the keynote speaker at its Oct. 1720 annual meeting at Westin La Paloma, Tucson, Az.

Scott Sedam, president of TrueNorth Development, will share his experiences consulting with builders who want to adopt efficient, profit-producing management practices.

On the schedule are all-day safety and health workshops on such topics as dust exposure, safety programs, and best practices. Winners of the 2009 safety and health awards will be honored at the Chairman's Dinner.

National Lumber & Building Material Dealers Association has elected Joseph R. Collings, Ferguson Lumber, Plainfield, In., as its new chairman. He is a past president of Indiana Lumber & Builders' Supply Association.

North American Building Material Distribution Association is teaming with the North American Association of Floor Covering Distributors to present the first-ever NAFCD & NBMDA Distributor Marketnlace on Nov. 16-18 at The Broadmoor Hotel, Colorado Springs, Co.

On the schedule are manufacturer-hosted meetings. keynote speakers, and roundtable discussions.

Association of Millwork Distributors has launched a new online course on "Principles of Professional Selling."

Divided in 10 modules totaling l6 hours of online training, it's the second professional course developed by AMD for its online education program. In September 2009, AMD launched "Millwork Principles & Practices."