Wood videos educate dealers and their customers

'pnessune TREATED wooo has |. remained the No. I decking product in the country for decades. The Real Outdoor Living (ROL) program adheres to the goal of continuing the decking dominance of wood through a strategic marketing campaign aimed at homeowners, retailers and dealers.

A key element of the program is the retail outreach arm, designed to inform retailer and dealer employees and educate their customers. Coordinated with both big-box retailers and independent dealers, program elements include sell sheets, informational pocket guides, in-store signage, and education videos. Each piece carries key messages to educate about the benefits of choosing, using and maintaining wood for outdoor projects.

"Wood education videos were something we discussed in retailer meetings, and it seemed like a strong, targeted way to reach multiple audiences with our messages," says Debbie Burns, president of Southeastern