PBRS@NYAI,S

Gene Pietila is the new gen. mgr. of Cal Coast Wholesale Lumber, Ukiah, Ca.

Richard Nelson, formerly of C.C. Crow Publications, is new to The Springfield Group, Eugene, Or., as a plywood sales rep.

Chris Nesbitt has been appointed national sales mgr.-interior products for James Hardie Building Products, Fontana, Ca. Steve Heaton has been named product mgr.-interior products.

Ronald L. Brown is now chairman of the board at Down River International, Sacramento, Ca., replacing William B. Sparks.

Shawn Crews, formerly with Orepac, has joined the millwork sales team at Hawthorne Wood Products, Sacramento, Ca. Ted Zennie is now special production rep.

Joe Lumadue has been named sales msr. of Setzer Forest Products, Sacramenlo. Ca., replacing John Campbell.

Alan J. Bowers has been named chairman of Ernst Home Centers, Seattle, Wa. Barry A. Curtis, Jeffrey A. Burian and Frank D. Casciano were named directors. Victor H. Palmieri and Peter A. Martosella have left the board.

Bob Horton has joined Contact Lumber, Portland, Or., as v.p.-manufacturing.

Rebecca Gamer, formerly with American Pacific, has joined Northwest Forest Products, Inc., Tualatin, Or.

Jerry Heemstra has been named division controller of Simpson Door Co., McCleary, Wa. Jerry Braun is new to inside sales.

David A. Bischel has been appointed pres. of the California Forestry Association, Sacramento, Ca., replacing Gil Murray, who was killed by a mail bomb at the office.

Dave Weigel is now v.p.-real estate for HomeBase, Irvine, Ca.

Doug Radestock has rejoined Redwood Empire, Temecula, Ca., reports Gary Bowen.

Barbara Hagen Anderson and Wally Smith have been elected directors of Lanoga Corp., Redmond, Wa.

Jim Busch, formerly with Snow Mountain Pine, is new to industrial LVL sales at Tecton Laminates Corp., Hines, Or.

Kevin Dolan is new to sales at Unitv Forest Products, Yuba City, Ca., reports Steve llagen.

Ron Kinnard, previously with Timber Products, is now in direct sales and Steve Brandehoff, formerly with Georgia-Pacific, is new to engineered wood products sales at Mallco Lumber & Building Materials, Phoenix, Az. Rich Bilby and his family vacationed in England.

Ronald Dunham and Larry Hall are new to purchasing at Cooley Forest Products, Phoenix, Az.

Steve Page, formerly of Coos Head Forest Products, has joined the sales force at Allweather Wood Treaters. White City, Or.

Don Wallace has been appointed mgr. of technical support for the Western Wood Products Association, Portland, Or., succeeding Jeff Fantozzi. Vic Riolo, retired field staff mgr., is recovering in St. Louis, Mo., from open heart surgery while touring the U.S.

Don Frank and Randy Jones, both formerly of Schaller Forest Products, have joined Siskiyou Forest Products' Redding, Ca., office. Frank is handling inside sales & purchasing, with Jones covering No. Ca. outside sales.

Ben Cassinerio, Diablo Timber, Napa, Ca., will speak on his battles with Home Depot at the Mid-America Lumbermens Association's Feb. convention.

Arthur W. Broslat has been named chairman and ceo of Standard Brands Paint Co., Torrance, Ca., replacing Deborah Hicks Midanek, now vice chairman. Jorge Sans is a new director.

Rich Stolz, Sierra Pacific Industries, Redding, Ca., is back from a No. Ca. business trip.

Joshua Wilton, son of John Wilton, California Forest Products, Gilroy, Ca., has completed Army ROTC training at Fort Knox, Ky., and has entered New Mexico Military Institute, Roswell, N.M.

Frank Kinney, Hulbert Lumber Co., Newark, Ca., and his wife, Beverley, spent a week at Lake Tahoe. Jim Ksonenberg, his wife, Kim, and his family, recently vacationed in Lake Shasta. George Boring has returned from a week in Washington visiting friends.

Lewis Anderson, CNC GrouP, Sisters, Or., has been elected to the board of WPCC, Inc., Bend, Or., along with George Betts, LamPine, La Grande, Or.; Ron llowe, Beautiful Wood Products, Eugene, Or., and Ron West, Cone Cut-Stock, Goshen, Or.

Mike Jameson, Treated Forest Products, Santa Ana, Ca., vacationed in Hawaii with his family.

Huck DeVenzio is back at Hickson Corp., Smyrna, Ga., after an Australia business trip.

Scott S. Livingston has been appointed key accounts mgr. for the retail division of James Hardie Irrigation, Laguna Niguel, Ca. Paul TembY is international sales mgr.

Ned Wolf, v.p.-corporate development for Hardware Wholesalers Inc., has retired after 47 years with HWI.

Barry Wigginton, Eel River Sawmills, Fortuna, Ca., spent a week vacationing in Alaska in late Aug.

Raymond J. Dobrosky is new to Snavely Forest Products as corporate controller.

Melissa Pratt, Boise Cascade, Boise, Id., and her husband, Kym, are the Proud parents of 4-lb. 8 oz. Isabella Marie, born June 19.

Butch Pope, Weber Plywood, Tustin, Ca., recently vacationed in Hawaii.

Bill Sullivan, Golding Sullivan Lumber Sales, Sequim, Wa., has returned from a recent five-day Canadian mill trip.

Steve Hoffelt, The Kelleher Corp., and his wife, Lori, are the proud parents of Michael Thomas, born Aug. 8.

Merlo Opens. Ovun Office

Depoied Louisiana.Pacific chairman and president Harry A. Merlo has opened his own office in Portland, Or.

Merlo Enterprises will oversee the many investments he has made ovei the, years and ,allow him to take a more actiVe role in the joint ventures he has participated in.

He was ousted July 25 by L-P directors, who felt new leadership was needed due to current litigation woes (see Aug., p. 19).

He began his career with Rounds Lumber Co., Cloverdale, Ca., working his way up to executive v.p. of Western operations after it was acquired by GeorgiaPacific. Merlo became pres. of L-P when it was spun off from G-P in 1973.

Barry Ragsdale, previously with Mescalero Forest Products. is now with AtchleyAlew Mexico, Albuquerque, N.M.

Max Corning, formerly with Schaller Forest Products, has joined GabbertEdwards Lumber Sales, Sacramento, Ca., based in Arcata, Ca.

Ifarry James, James Lumber Co., Poulsbo, Wa., recently met with State Representative Rick White to discuss increasing federal regulations on business.

John Conforti, Colonial Lumber Co., San Mateo, Ca., and his family have returned from a l0-day Hawaiian vacatlon.

Dennis Heckman is the new sales mgr. for Empire Wholesale Lumber Co.

Ronald Maccarone has joined Eagle Hardware & Garden, Renton, Wa., as exec. v.p.-finance and c.f.o.

Ken Huffman has been named national sales mgr. for HL Stud Corp.

Colin Wilson is the new pres. of Yale Materials Handling Corp., replacing Edward W. Ryan, who has joined parent co. NACCO Materials Handling Group as v.p.-mktg. & counterbalanced trucks. worldwioe.

Roger Eklund has been promoted to v.p.mktg. for Morgan Manufacturing.

Sterling Walfe, retired head of MarquartWolfe Lumber, Costa Mesa, Ca., recently celebrated his 80th birthday.

Claudia Cowan, Horizon Forest Products, Richmond, Ca., celebrated her 24th anniversary Aug. 2, also the 15th anniversary of her company.

Terry Bull is the new quality control mgr. at Mungus-Fungus Forest Products, Climax, Nv., according to owners Hugh Mungus and Freddy Fungus.

AUCTIONING off a Michael Jordan-autographed basketball at the recent '1 995 Southern California Manufactuiers' Reps/Local Market Golf Tournament are Home Depot v.p.-merchandising Harry Pierce lleft) ano HomeBase v.p.-merchandising Mark Baker, The two'chains cb-hosteO the event with California Hardware, raising a record-breaking $223,000 for the City of Hope National Medical Center.

SHIMMERING hardwood {loors glisten in the above shot taken during construction of the newly opened Supermall of the Great Northwesi Auburn, Wa. In addition to maple floors, oak and merbau, a tropical wood from Malaysia, were used for seating and other uses in the 643,381-sq. ft. building that houses more than 160 stores. Hardwood flooring from Contact International was supplied to Robert E. Bayley Constructron, inc., Seattle, Wa., the general contraclor, by KellyGoodwin Co., a Seattle hardwood flooring distributor. Tile work, shown below padially covered by protective paper prior to opening day, was done by Weslern Tile Co.

Clinton Signs Salvage Bill

President Clinton has signed the Omnibus Recissions Bill, which includes an amendment to accelerate salvage logging on federal lands.

After Clinton vetoed the first version of the bill in June, it was resubmitted with some cuts reinstated and minor changes made to the salvage amendment. The bill also releases 300 to 400 million bd. ft. of sold "green" timber that federal agencies have held back.

The Forest Service said the legislation would have a minimal effect on its ability to increase salvage logging this year, but should help boost efforts in 1996 and1997.

The Western Wood Products Association says the salvage bill "will make only a small dent in the estimated 20 million bd. ft. of timber in American forests killed by insect damage, disease, drought and fire."

Contract Revision OKed

The Chicago Mercantile Exchange's proposal to cut in half the size of its Random Length Lumber contract has been approved by the Commodity Futures Trading Commission (see Merchanl, July, p.32).

The change makes it easier for lumber industry participants to manage their price risk, the Exchange said. The new size reduces the deliverable, underlying commodity from two rail cars (160,000 bd. ft.) to one rail car (80,000 bd. ft.), a more common industry unit.

The change is now in effect for May 1996 and subsequent contract months.

Customer Loyalty ls The KeY

Customer satisfaction is not a reliable guarantee of future sales and profits.

In most customer service surveys, 85Vo of an organization's customers claim to be satisfied, but still may wander to other providers, reports marketing consultant Jill Griffin. She adds that question formation, measurement timing and the respondent's mood inflate the ratings.

Griffin cites a recent study of top managers in 200 of America's largest companies in which fewer than 2Vo were able to correlate profits with customer service levels.

"In order to keep their customers, organizations must engender loyalty," she savs.

Qualityl

Stfaight:

2X4 S4S STD and BTRMajority is CONST and SEL STR

2X6 and wider S4S #2 and BTRLargely #l andSEL STR

Seneca Studs S4S STD and BTROver 7570 CONST and SEL STR

Seneca's patented systems cannot saw crooked lumber

Clganl Seneca's yards are all blacktopped for clean loadins and clean lumhr We use non-conosive bandiig. Wepaper wrap on request. Seneca provides lumber you're proud to inventory.

FfgShl Seneca's goal is to sell lumber the same day of manufacture, and to ship within l-3 days after an order.

Fi5ti vtort aeliveries are made within 5-6 days of manufacture. Mixed loads of dimension and studs are one of our specialties.

Call now for information and quotes:

1.503{89-7950

Seneca...there is a difference

FOR DOMESTIC SALES CALL:

Jerry Long, Michael Parrella, Lynn Bethurum. Janet Parrella, Pete Ulloa. Bruce Keith, Matt Petersen, Jim Lawson.

FOR INTERNATIONAL SALES CALL: Nestor Pimentel. Abel Flores.