Ways to sell sanded plywood

as strong and stiff. Store and office fixture, display case, fumiture, cabinel sign, cable reel, duct, door, work bench, storage unit, bookcase, toy and boat manufacturers all use sanded plywood because of its strength, durability, smooth surface and ability to accept a finish or a finish material such as a plastic laminate. A special marine grade sanded panel is rumufactured from Douglas fir or western larch for boat hulls and applications where bending is involved.

Do-it-yourself customers frequently buy sanded plywood for home projects such as tool, toy and sand boxes, workbenches, storage sheds and repair and maintenance. Hobbyists who build furniture or do crafts or holiday displays find using sanded plywood eliminates tedious sanding.

After identifying potential customers, a retailer must find ways to let them lnow sanded plywood is available at his yard. Building a library of application infornation for residential and commercial construction, manu-

Story at a Glance

Potential customers for sanded plywood ... let prospects know youstock product suggestions for advertising, bill stuffers, in-house workshops.

facturing, material handling and agriculture can be a first step. APA - The Engineered Wood Association has many publications available. Advertising sanded plywood with a brief description of its uses, including a flyer in billings to professional customers, having a crafts workshop or a demonstration showing homeowners how to build sinple toys, bookcases or furniture, are other ways of stimulating sanded plywood sales and letting customers know you are the source for needed materials.