iCREEN

Nqilonol Forest Products Week

October 2V26,1991

Created each year by Act of Congress to remind all Americans of the importance of our forests and the products they provide in our everyday lives, the celebration also calls attention to the need for productive and healthy forests to meet the nation's and the world's demand for forest products. ln 1990, each American used an average of68l pounds ofpaper products and 43 cubic feet of lumber and plywood. America also exported forest products valued at about $15 billion. The United States was a net exporter of lumber and wood products and of several paper commodities, including industrial packaging, paper and paperboard, and waste paper.

"Fortunately, America's forests are healthier today than ever," said J. Carter Fox, president and ceo of Chesapeake Corp., and chairman of the American Forest Council. "The United States actually grows more wood each year than it harvests or loses to insects and diseases combined, thanks to the ambitious replanting efforts of our timberland owners."

"ln fact," said Fox, "today we have 731 million acres of forestland in the United States, more trees than we had 70 years ago, and about twothirds of the forest cover that existed in the 1600s. That's pretty remarkable, given that the population of the United States has increased more than 5,000%. Through its emphasis on replanting and natural regeneration, America's forest products industry is guaranteeing that we'll keep this country green."

Currently, the United States is the world's leading producer and consumer of forest products. According to the Bureau of Commerce, the nation's forest products industry ranks among the top l0 employers in 40 of the 50 states, directly employing some 1.6 million people with an annual payroll of around $43.5 billion. This figure doesn't count the many thousands more who indirectly make their living from forest management and forest products man ufacturing.

September 1991

Short Supply lContinuetl l'rorn page 41) an inner drive who love to sell. are going against their strengths as managers, the report points out.

The cure recommended is ongoing employee education training for both sales associates and managers with emphasis on personal gain. Innovation, communication, bonding with customers as well as listening, being flexible and practicing new skills must be part of any sales training, the newsletter concludes.

Fire Destroys Oregon Mill

Fire decimated Bohemia, Inc.'s shuttered Culp Creek, Or., sawmill and plywood plant.

The 4:00 p.m. July 29 blaze was believed to have started from a smoldering spark from a subcontractor's dismantling torch, said Bohemia's Bud Stewart.

The plant was closed permanently last year and sold at auction in May to various buyers. Only one of the buildings still belonged to Bohemia. "lnvestigators are still trying to determine which buyers had retrieved their stuff and which hadn't since so much was burned beyond recognition," Stewart said.

Enviro Groups Suffering

Revenues have fallen by as much as 500/o for many of the country's leading environmental groups, including Conservation Interna-

TIMBERS tional, Greenpeace U.S.A., the Sierra Club, the Wildlife Federation and the Wilderness Society, reports Outside Magazine.

The National Wildlife Federation blames declining donations on the recession. The magazine predicts an increase in "consumer/corporate marketing," such as the Sprint and MCI promotions.

REDWOOD

Build roofing sales

(Continued from page l4) porous and resists deterioration, so requires little maintenance. Slate can be easily replaced when cracked or broken. Roofs last 50* years.

Metal roo./ing is used on main roof decks, primarily of commercial and industrial buildings, or on the flat decks ofdormers, porches and entryways. lt comes in shakes, shingles, tiles, panels or sheets in various styles, including flat, corrugated or ribbed, and standing seam. Aluminum is most common, but also used are galvanized steel, copper, copper-coated galvanized steel or aluminum, terne metal, tin and lead.

With a service life of 20 or more years, metal roofs are fireproof and offer good weather resistance, though they are susceptible to denting and scratching. They weigh less than most nonmetal roofing materials per roof square. Metal roofing is noisy when it rains and subject to some expansion and contraction as temperatures change, which may cause fasteners to pull loose from the nailing base.

Fiber cement shingles are thicker and heavier than asphalt shingles, fireproof, very rigid, strong and durable, with a service life of 50 years or more. They aren't as heavy as slate or tile, but still require a strong roof framework.

They need minimal maintenance and installation, while not difficult, is usually performed by a contractor.

Built up roofing has a roof membrane consisting of three to five layers of roofing felt, each coated with hot or cold-mopped asphalt, or with a cap sheet. They are classified as 10, 15 or 20 year roofs, depending on the number of membrane layers and the method of application.

Membranes are subject to alligatoring, splitting, ridging and other forms of deterioration caused by exposure to weather conditions.

Built up roofing is usually installed on flat roofs on commercial type structures by a roofing contractor who specializes in this type of work.

Commercial roofs are increasingly being constructed with modiJied bitu-

Swaneze

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