ffililfi ASPEN

This fine and uniform-textured hardwood contains no resin, has good toughness and exceptional stiffness for its light weight, shows a high resistance to splitting in nailing, and is soft and easy to work with either hand or machine tools. Aspen has good work with customer's installer.

What does Sweat Equity have to do with all this? It's the benefit the customer seeks! How do you make the steak sizzle? THINK!

The opportunities to exploit 55 issues are magnified by good, better, best, making 165 issues; by three types of tool kits, making 495 issues, and by three kinds of helpful advice, making 1485 issues.

If you are a retailer using print media in your advertising it is hard to conceive of an ad being developed without major representation from these 50 top plus 5 projects. Whether you advertise or not, Sweat Equity can be exploited by promoting these issues on endcaps.

The options are almost endless, but their worth is in telling the customer about them. This requires some planning, some digging and coordination. The benefits of Sweat Equity will come out of the closet and hole up in your bank account and on the bottom line of your P & L.

Benefits will no longer be implied while the'price wars go on, but will be directed into Jane's eyes, ears and purse.