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Well Structured

A lull color, 4-p. booklet on quality, low maintenance frame-roof-wall building systems is free from Heritage Building Systems, by calling (800) 643-5555.

Pest Defense

A pair of 96-p. books, Controlling Household Pesrs and Controlling Lawn & Garden Insects, cost $6.95 ea. from Ortho Information Services, by calling (415) 842-5537.

Moulding: Finishing Manual

"How to Finish Wood Mouldings," a booklet on selecting and applying various paints and stains, is 400 from the Wood Moulding & Millwork Producers Association, Box 25278, Portland, Or. 91225.

Making Acquisitions

"How to Buy a BusinessAnd Win" (report 508) is $l from the Independent Business Institute, Box 159, Akron, Oh. 44309.

Roofs In Review

A roof inspection guide describing warning signs of potential roof problems is free from Revere Products Corp., 30875 Carter St., Solon, Oh. 44139.

Solid Connections

A 52-p. catalog of engineered metal connectors for structural wood framing is free from Lumberlok, 1029 Whipple Rd., Hayward, Ca. 94544.

Window Sales

A decorative window and louver merchandising package, which includes a detailed brochure, mini-brochure and 24" x 36" poster featuring installations, is available from Webb Manufacturing, Box 707, Conneaut, Oh. 44030.

Team Work

A brochure on the merging of Furman Lumber and Slaughter Brothers is free from Furman Lumber, by calling (800) 843-9663.

Gonstruction Galendar

Construction Manager 1989, a deluxe hardcover appointment book/daily planner for contractors and other construction professionals, featuring contract checklist, field report forms, sample form letters, time reports, calendars and a daily diary, is $32.50 from Prentice Hall, 200 Old Tappan Rd., Old Tappan, N.J. 07675.

Power Tool Techniques

The Complete Book oJ'Stationary Power Tool Techniques is $14.95 from Sterling Publishing Co., 2 Park Ave., New York, N.Y. 10016.

Willamette Industrial Div.

A booklet introducing the industrial wood products division of Willamette Industries is free from Box 296, Woodburn, Or. 97071.

Insulation Ads

A fiberglass insulation ad-planner, a 68-p. booklet of camera-ready art and advertising tips, is free from CertainTeed Corp., insulation group, Box 860, Valley Forge, Pa. 19482.

lnterface Your Problems

"The Executive Guide to Successful Retailing," a 20-p. booklet illustrating how software systems can answer common retailing problems, is free from CompuAmerica, 3250 Ocean Park Blvd., Suite 200, Santa Monica, Ca. 90405.

For all New Literature offerings write directly to the name and address shown in each item. Please mention that you saw it in lhe Merchont Magazine. Many thanks!

Closet Door Hardware

A 24-p. closet door hardware catalog is free from Stanley Hardware, 195 Lake St., New Britain, Ct. 06050.

Hire & Hire

Successful Hiring Throush Skillful Interviewing Techniques, an audio cassette on how to hire the right employees, is available from Caddylak Systems, 60 Shames Dr., Westbury, N.Y. 11590.

Forklift Seminar

The Forkfft & You, a forklift operator training program consisting of a 20-min. VHS videotape, five operator workbooks, a trainer's guide, five operator ID cards and five official certificates of completion, is $99 for National Lumber & Building Material Dealers Association members, $149 for non-members from NLBMDA, 40 Ivy St., SE, Washington, D.C. 20003.

Machinery Maker Manual

The 1988 Wood Machinery Manufacturers of America Buyer's Guide & Directory is free from WMMA, 1900 Arch St., Philadelphia, Pa. 19103.

Preserved Samples

A fact sheet on the American Wood Preservers Bureau's market place sampling program is free from AWPB, by calling (800) 445-3068.

Wood Workers

An industrial woodworking tools catalog is free from Norfield Tools & Supplies, by calling (800) 824-6242 or (800) 854-2554 in California.

lnventory Gontrols

Subscriptions to a newsletter on how to control excess. slow-moving inventory are free from the National Association for the Exchange of Industrial Resources, Dept. BR-2, 560 McClure St., Galesburg. ll. 61402.

Working On Air

A 6-min. video in VHS or Super 8 format on pneumatic nailers and staplers is available from Stanlev-Bostitch. East Greenwich. R.l. 02818.

September 1988

Fun Merchandising Pays Off

Merchandising tactics employed at Stew Leonard's, the world's largest dairy store in Norwalk, Ct., are equally applicable to home centers and lumber yard operations any where in the country.

The one-store firm, which has been the subject of numerous magazine articles and television features, operates on four basic principles.

Satisfy the customer: "Make them want to come instead of feeling that they have to, and always make them leave happy" is a company rule. Carved in a 6,000 lb. rock outside the store is the policy: "Rule Number One: The Customer is Always Right. Rule Number Two: If The Customer Is Ever Wrong, ReRead Rule Number One."

Teamwork gets it done is another basic principle. Management etches team spirit and entrepreneurialism into its employees. It pays more than the prevailing wage, sends many of its employees to Dale Carnegie courses, and instills a sense of ownership in all of its workers.

Excellence makes it better is an operational guideline. The company averages more than 100 responses in its suggestion box each day. The suggestions and criticisms are daily distributed to all managers and also placed on lunchroom tables for the employees to review. In addition, each employee is required to submit one idea for store improvement per month.

Every effort is made to make shopping fun for its customers. The store is designed to be a shopping ex- perience. Employees dressed in animal costumes roam the store. Animated mechanical animals provide singing entertainment. Customers can expect the unexpected as part of the store's special events.

Stew Leonard Jr., president of Stew Leonard's, shared the principles which have contributed to the success ofthe store in a speech at the American Hardware Manufacturers Association convention in Toronto, Canada, last year