"Storcof Tomonow" modulardesign

NEW CONCEPT in store design and merchandising is being introduced by Sentry Hardware Corp. and its 12 distributor members.

Called The Store of Tomorrow, it uses a new modular design to attract more customers, increase traffic, enhance sales and boost profits. The Store of Tomonow's red, white and blue store front establishes a patriotic color theme that extends into and throughout the building. Exterior signage prominently displays both dealer name and Sentry logo. A touch ofwood gives warmth to the entrance.

Functional interior plans are custom designed to meet individual dealer needs. High rise traffic stoppers with dump bins at eye level, power aisles and directional striping on the floors guide traffic to maximize sales per square foot of floor space and encourage customers to shop more often and longer. End caps, with strong signage, direct customers to profitable departments at the rear of the store. Home project center wall promotional areas promote event selling. The checkout area, which uses the woodlike theme, is designed as a high impulse promotional sales area.

Interior design utilizes the newest, proven retail merchandising techniques, including modular displays, high rise promotional dump bins, and promotional islands that feature ''specials." Maximum use is made of merchandise-dominated displays that make the store look full while reducing item depth and promote cross-aisle selling. The "cube" is merchandised to the fullest extent.

With its modular format, The Store of Tomorrow is adaptable to new buildings, expansions and reformatting in stores 3,500 sq. ft. and larger. It is described as having the industry's lowest upfront costs while being easy to implement and maintain.

You cantell a good entrance by hour fast it exits.

And considering that The Atrium Door is the fast€st selling wcxrd swinging patio door in America, it's an exceptional entrance.

For you, that means increased sales and higher profi tability

The Atrium Door gives customers more reasons to buy Like handcrafted all wood construction. Simple irntallnlisn. Super high energy efficiency A solid brass mortice lockset with matching hinges.

And The Atrium Door gives you more to sell. Profitable options like factory applied Polycron"' exterior coating backed by a lo-year warranty against cracking, peeling, and excessive color fading. And high performance Comfort-E'" glass -The Ti'ansparent Insulation' t' g)azing system designed to help eliminate fabric fade, cold sp<ts, drafts and condensation.

To help move doors through your door, we provide in-store displays and product clinics, co-op advertising and national consumer advertising to create hig;her pull-through demand. And we back that up with an extensive dealer referral program.

So if you're in business to make a profit, stock up on the entrance that exits the fastest. The Atrium Door.

To nnd out the name of your distributor, call l-80O-527 -5249. In Texas, call 211-43a-2441.