Frcst Hadwood is 75 Yearc Old

cently Co.

ACELEBRATION of their 75th anniversary in business was reheld by Frost Hardwood Lumber years, often moving up from yardjobs, the traditional starting point. A policy of promotion from within has created a loyal cadre ofemployees for the venerable firm. For example, Miramar yard supervisor Don Adams has been with the company T7 years, operations manager Milt Olsen 25 years.

The San Diego, Ca., wholesaler did it up big with a lavish birthday party at their Miramar Rd. yard. The four acre site is one of two locations, the other, their longtime headquarters, being in downtown San Diego on Market Street.

More than 500 customers were present at the gathering, which featured lood and drink Mexican style. Mariachi music enlivened the doings as did a number of drawings for cash and examples of the craftsman's art in various hardwoods, as well as a handsome coffee table made of red oak and koa.

The open house also allowed an opportunity for Frost Hardwood to show customers its milling ability at the Miramar facility. A number of demonstrations were held featuring their new Weinig 22 AL high speed moulde r.

The anniversary also reflected the transition to a new generation of leadership that has occurred at Frost Hardwood. Founded in l9ll by Albert A. Frost, Sr., the firm was run after his death in 1968 by his two sons Gordon and Albert Jr. lbday Gordon is chairman of the board, Albert Jr. is retired and Gordon's son G.T. is president and Albert Jr.'s sons Jim and Bruce are, respectively, treasurer and vice president.

Frost Hardwood specializes in domestic and imported hardwood lumber. It also has a dry kiln and complete milling facilities.

As Frost Hardwood enters the fourth quarter and heads for the century mark, it is well poised and equipped to continue the qualities that have brought it 75 years of success.

When sending in o change ol oddress please include zip code on both old and new addrbsses and either the old label or the inlbrmation from it. Thanks!

The highly regarded firm is quick to make note of the contributions to their success by their 50 employees. Many have worked for Frost Hardwood for

FR0SI FAMIIY FOI0: (1) GT., Gordie, Al, Jim & Bruce Frost. (2) Joy & Ron Lauderbach. (3) Elly & John Pesta, Milt Olsen. (4) Carl Poynor Veronica Velez. (5) Bill Temple. (6) Ed Gavotto, Frank Rhoades. (7) Larry Williams, Glen Carpenter, Michelle Hoglin, Rick & Diana Delozier, Laura Mansfield. (8) Warren Hoff man, John Ball. (9) Mike Alderman, B. H. Copeland. (10) Len & LaRue Swanson. (11) Megan Shahan, Tim Caropino, Dale Hamreus. (12) Yuris Zeltins, Stephen Neal, Lynn Sparks. (13) Angel Salazar, Peter & Ursula Schwaab. (14) Sherman Stanley, Murray Cutler Greengrass. (15) Phil & Rae Jupin. (16) Bob Geyer Charles Houchin. (17) Art Hoban, George 0lmstead. (18) Chuck Baldridge, Dyanna & Gordon VanEvery fl9) Anders Hanson, Dean & Dennis Serrano. (20) Craig Eck, Jim Nein. (21) Carl & John Sirianni. (22) Glenda & Roger Penis. (23) Kevin & Laurie Glass. (24) Tom Sharp, Tom Cook.

$120 Billion R&R Market in '90

"By l99Q the annual home improvement market is expected to total more than $120 billion with the d-i-y portion about $73 billion," said John Berry, an executive with the National Home Center Show

As more and more manufacturers aim their marketing toward the d-i-y home center retailers, he says, "Home center industry sales, which grew from $24 billion in 194 to an estimated $56 billion in 1984. are expected to continue to outpace

TIMBER SIZER PRE-EABRICATION

the economy by expanding about 10.5% annually."

"With skill levels of d-i-yers increasing and manufacturers developing products that are easier to use, three out of four households are now undertaking a d-i-y project each year," he adds.

Industry Club Scholarships

The Oakland, Ca. , chapter of HooHoo International, the lumbermen's fraternal organization, awarded scholar-

D.F. GRAPE STAKES REDWOOD & D.F. LATH

Timbers

Bracrrt International

Drawer 4779, Arcata, Ca.95521 707-822-3648 ships to two students at local Laney College.

For the past 25 years the club has awarded scholarships to students actively studying in a field related to lumber.

Hoo-Hoo International representatives Dan Bonnington and Kevin Hill presented the awards to Ben Hailer-Okeefe from the wood technology dept. and Melvin Martinez of the carpentry dept.

Don't Bank On Santa Claus

Home centers will be seeing sales growth in excess of lO% this Christmas season, according to James Newton, president of Economic Perspectives, Inc.

However, he warns, don't bank on the prevalent view ofwaiting for the second half of the year when real GNP growth will accelerate to within the 4-6% range. "Retdilers doing merchandise ordering for the upcoming Christmas season based upon this type of optimistic planning are courting the same profitability disaster experienced during Christmas 1984. To do well this year. retailers must recognize economic realities, which suggest modest consumer growth, rather than pinning their hopes on an economic miracle that is highly unlikely to occur," he cautions.