ind everv product is a Si*pson specialist.

At Simpson Building Supply Company, we take special interest in making sure the building products you buy give you that extra value you ask for. The long-lasting quality of Simpson's specialty wood products and their local availability insure that you get the most out of every building dollar.

And the high quality of Simpson's products are backed by real specialists. Specialists that make sure a product's appearance and performance meet high standards and that application and finishing recommendations are understood. And we have specialists in the field to insure these products are available when you need them.

Simpson offers you the rich warmth of redwood plywood, paneling and lumber; the tough protection of our overlaid plywood sidings Ruf-Sawn 316 and Stucco 316; the beauty of lnternational entry doors; the slip resistance of SkidGuard panels; and the multiple reuse of our concrete forming panels MultiPour and FormGuard.

So when you need quality wood products, come to the real specialists.

Door Display Helps Utah Dealer

EDIONEER DOOR Sales, Ogden, Ut., boasts what is f probably one of the most elaborate and functional door displays in the nation, designed and built by owners Ed Burton and Karl Lindley, with the help of their staff.

Flush doors are featured in one area, finished and mounted in door jambs just as they would be in a customer's home. Doors which come unfinished from the plant are left as is on the back side. Customers can, in this way, examine the quality of the unfinished products as well as the beauty of the finished door. Wood folding doors and bi-fold doors are also shown in this section.

Prefinished doors have been extremely popular in the new display. "Customers can see the door comes from the factory with a top quality finish and ready to install,' ' said Lindley, "and a prefinished door means a great timesaver for them."

Another showroom highlight displays a stile and rail line featuring carved wood panels with accents such as leaded glass inserts. These are set up on tracks which are automated to move the doors from side to side, revealing a second and even a third row. Up to 60 three-foot doors may be shown at one time with this display. Since the display is on a wall opposite large picture windows, lights were installed so the doors may be seen by "window shoppers" even at night after the store is closed.

A third portion of the 6,000 sq. ft. showroom features doors with sidelights such as Simpson's Classical Glass line of International Doors, and double doors. These are fully installed with a threshold and weatherstripping as well as hardware.

A garage door display has two doors in each "doorway." When one is opened, it reveals a second garage door which also opens and closes. They can show 35 garage doors in this manner.

Story at a Glance

Unique approach to door display

Utah firm builds own elaborate show. room system .. lines appealing to all tastes and budgets receive status treatment.

The firm backs up its line of doors with a millwork shop. A crew from the firm installs doors on site for contractors as well as retail customers. In addition, literature racks in the display area show full lines of doors as well as energy-saving pointers such as the importance of proper installation using good weatherstripping.

Karl Lindley had worked on the showroom for about nine months at last count. "I keep finding something else to make life easier for the customer," he said, "so I put it in." The result is an innovative display which has been a very positive sales aid.

Prior to the display, Pioneer Door looked like a typical cash-and-carry home center. The firm used brochures and other promotional materials extensively, since the doors themselves were, on the whole, stashed away on shelves. Lindley explained, "With the new showroom theme, people can feel and touch the product."

Customer response has been enthusiastic, according to Lindley. "People appreciate being able to see what the doors they're purchasing will look like when finished," he said. "Our display makes the installed door much easier to visualize."

Pioneer Door employs 35, with five outside and two inside salesmen. The firm, which ended 1980 with sales of $3 million, serves .retail and wholesale customers throughout the state.