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suMwooD, INC.

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Whirlpool Replaces Tub

The Aquatone Plus, a new fiberglass and acrylic whirlpool tub designed to replace any conventional existing 5 ft. tub, has been introduced by the Universal-Rundle Corp.

It comes complete with preinstalled pump and motor, requiring only an electrical connection and plumbing hookup for installation. Four adjustable jets which swivel 180' direct a strong water flow throughout the entire tub.

The tub is available in seven colors with hardware, including faucets and grab handles, available in polished brass, antique bronze and chrome finishes. Overall size is 60" x32" x17Y2".

Silent Switchman

Microtimer Controls has developed a space-age variation of the reset timer, called the Energy Switch.

This electronic switch installs in an ordinary wall switch box and automatically turns off a light or appliance after a pre-set period of time. One version of the switch is designed to be set in short intervals (5-30 minutes), while a second is made to leave lights on longer (l-4 hours).

It uses a regular toggle to turn the light or appliance on and off, and unlike the "clock dial" type reset timer, operation is completely silent.

Emulsion Roof Goating

A glass fiber reinforced roof coating in emulsion form has been announced by Consolidated Protective Coatings Corp.

Called Goodyear Mulso Glas, it forms its own mat through a mechanical linking of the mineral fiber and glass fiber to form a protective film.

The solvent free coating can be used in areas where solvent odor and the danger of fire is a problem.

Free Reader Service

For more intormation on New Products and New Literature, write fhe Merchant Magazine, 45OO Campus Dr., Suite 480, Newoort Beach, Ca. 92660. Please mention issue date ancl page number so we can process your request faster! Many thanks!

Northwest News

(Continued from page 22) makes it stick, the employer becomes liable for Social Security and unemployment taxes, as well as perhaps workers' compensation insurance premiums. etc.

It is suggested you examine cancelled checks immediately when they are returned to you from the bank. A bank is normally liable if it honors a forged check-but it is not liable if it pays out on repeated forgeries that a customer should have discovered. Example: An employee embezzled money by making out stolen company checks to himself. The bank was liable on only the first forged check. If the company owners had regularly examined their returned checks, they would have discovered the first forgery and prevented the later one occurring.

Remodeling Sales Strong

A ray of sunshine for the retailer in the present dismal housing market can be found in the projection by United States Gypsum Co., Chicago, Il., of an annual growth rate of l0-l2s/o for the residential repair and remodel market through the mid 1980s.

They expect that the market will double from the $46.3 billion spent in 1980 to about $90 billion in 1985 with 198 I topping out in excess of $50 billion in sales.

The residential repair and remodel market, also known as the home modernization market, is classified by them as including any activities undertaken to improve ahome, from hanging wallpaper to laying carpeting and building an addition to installing ceiling tiles. They divide this work into two categories: do-it-yourself and professional.

Their research found that materials for home improvements are purchased by do-it-yourselfers from four major types of retailer. The building supply-home improvement centers were by far the leading source in1979, measured by dollar volume. The other three leading types of retailers were specialty retailers (paint stores, carpeting stores, etc.), mass retailers (K-mart, Sears, etc.) and hardware stores.

The top l0 kinds of d-i-y home improvement projects in 1979, determined by the number of projects, not dollars spent, were identified as: o interior painting

. exterior painting e wallpapering o burglar/fire alarm o weatherstripping/caulking o light fixtures r kitchen faucets o wall paneling r shelving o carpeting.

The same survey indicated that in 1979 the top l0 kinds of d-i-y home improvement projects classified by dollars value were:

. kitchen remodeling o exterior room additions

. new garages o basement room conversion o interior painting

September,198l o new roof o carpeting o patio/deck

. new kitchen cabinets.

An aggressive retailer, after digesting this information, certainly should know how and where to focus his merchandising efforts. Interestingly enough, the manufacturer seems to be way ahead of the retailer in recognizing this trend. For example, the U.S. Gypsum Co. has launched a promotional campaign called the Affordable Remodeling,/House Ideas Project (HIP) targeted at the do-it-yourselfer. In addition to consumer literature and dealer display materials in a new merchandising program, the company remodeled a honle in the suburbs of Chicago, Il., as the cornerstone of its program.

Guidelines for a Good Member

Associations can be no better than the members thev have. With this in mind, an association executive recently developed a list of 13 easy, positive ways to strengthen an association.

(1) Attend every meeting you can. Your presence is important.

(2) Don't find fault with operations; rather, try to make suggestions as to workable improvements.

(3) Say "yes" when you are asked to serve on a committee or be an officer.

(4) If it happens you aren't asked, continue to think up and propose practical suggestions for building the association and you'll be noticed.

(5) After you are named, attend all board or committee meetings possible.

(6) When you attend meetings, sound off on how things should be done inside the meeting, not after you leave.

(7) Work for the association every chance you get; don't criticize the "old reliables" but instead join them.

(E) Help make sure all meetings, seminars and conferences are, to the best of your ability, worthwhile expenditures of a member's money.

(9) If meetings are strictly business, use your ability to help reach wise decisions as quickly as possible; then have fun with members when the business is completed.

(10) If you are asked to sit at the head table of a dinner meeting, accept gracefully and happily.

(11) If you aren't asked to sit there, make good use of the time this gives you to talk shop with others at the table where you are sitting.

(12) Pay your dues promptly when notified. You know from your own experience how hard it is to draw up a budget and how every bit of cash flow helps.

TUMBER y' espectlttv ADApTABIE TO CUSIOIAET NEEDS y' screnrrtcAlty DEsIGNED FOR ALt WPES OF WORK y'

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HANDI.ING

Hem-Fir

Hemlock

Douglas Fir

GREEN or DRY o DIRECT MILL SHIPMENTS . LCL o CARGO o RAIL . TRUCK & TRAILER o PRESSURE TREATED LUMBER

Yard & Oflices: End ol Alrport Rd. P.O. Box 723, Uklah, Ca.95482

Phone CORDES LANGLEY, ROGER HOWARD:

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NAWLA RegionalConfabs

North American Wholesale Lumber Association's regional meeting series for the fall will kick off in Chicago on Oct. 6 and conclude in Los Angeles on Nov. 5.

Two subjects will dominate the programs this year: the status of housing construction and the effects of re-regulation on the rail and trucking industries.

Dates include Nov. 3, Seattle, Wa., and Portland, Or.; Nov. 4, Eugene, Or., and Vancouver, Wa.; Nov. 5, San Francisco and Los Angeles, Ca.

Redwood Seminar At Show

John Parsons and Keith Kersell of the California Redwood Association conducted a seminar "Remodeling with Redwood-Outdoors and In" at the Marin Home Show, San Rafael, Ca.

With the object of informing the public and stimulating demand, the seminar included a slide presentation complete with how-to-do-it-yourself sequences and demonstrated the many uses of redwood products such as garden applications, interior paneling, cabinetry and exterior siding.

The association participates in events such as this to introduce the latest products and ideas coming from the redwood industry. Technical data as well as concept and design information is distributed to professionals and homeowners through CRA literature.

(Continued from page 37) merce. Those wishing more in-depth information about the American Lumber Standards Committe and its functions, can order for 350 SD Catalog No. C13.20/2:20-70 from the Superintendent of Documents U.S. Government Printing Office, Washington, D.C. 20/;02.

With the assurance that the lumber entering their yards meets standards of structural integrity, retailers can use this as a competitive advantage. Consumers should be educated to the life safety significance of using only materials which are graded to meet building code standards. The grade stamp, not the appearance of the lumber, is the hallmark.

JOHNNY lN KSLINGER, Paul's Bookkeeper"

invented the fountain pen. A tradition of resourceful, progressive operation goes with Paul Bunyan's name and reputation. Paul continues to ship his quality products from his plant in Anderson.

Wood Fiber Opens Door

A trend in the residential building field is the rising popularity of wood fiber (hardboard) faced interior doors.

Seldom has the industry seen a more dramatic rise in the popularity of a building material over a short period of time. lndicative is an industry study which shows the use of wood fiber doorskins in new home construction soared from 490 in 1974, shortly after they were introduced, to 4lu/o in 1979. wood dropped from 9390 to 43v/o in the same span. Some industry sources believe the trend has continued to the point where wood fiber has reached or surpassed the 5090 mark.

A major factor in the increase in the West is the rising and often excessive cost of the solid wood which once dominated the market.

Lauan, formerly imported from the Far East in substantial volumes, also has lost favor because of its scarcity and rising price. Wood fiber also is gaining on plywood-faced and plastic laminate-faced doors.

A recent surv€y of architects documents that wood fiber's lowcost and attractive appearance have played an important role in its popularity. Nearly 40s/o of respondents cited cost influencing their choice of wood fiber doorskins while more than l59o named attractiveness. Durability was specified by nearly 1290.

Hardboard provides a high degree of structural strength and stability. Some lines are completely prefinished, eliminating the need for door removal, on-site painting, or other finishing, and rehanging. They come in textured and smooth surfaces that resemble oak, walnut, birch and ash, all resistant to scuffing, splitting, cracking and checking.

Forests and the Kids

An environmental education program that relates California's forests to the needs and interests of children in Orange County, Ca., will reach most fourth and fifth graders in the area's 345 schools this year under a special grant from the State Forestry Department, according to Jim Geiger, Sacramento, Ca., director of the department's urban-forestry program.

The $20,000 program, funded from a state tax on timber harvests, will be directed by Nancy Inmon, a senior teacher at Top of the World School, Laguna Beach, Ca.

Titled Trees Are for People, the program is designed to provide study material on the role of forests in providing Americans with forest products, recreation, water, scenic beauty, solitude and wildlife.

Additional support for the unusual program is being provided by the California Forest Protective Association, California Women in Timber and the American Forest Institute.

Geiger said Mrs. Inmon designed and organized the grant program to help young people raised in an urban environment gain perspective on the ultimate dependence of man on the resources and values of the land.

Kaiser Drops Complaint

Kaiser Aluminum & Chemical Corporation has announced withdrawal of its formal complaint before the Federal Communications Commission (FCC) against ABCTY's"2O/20" program.

The company had asked the FCC to order ABC to give it ten minutes of unedited prime time to rebut charges made on a "20/20" segment which aired April 3, 1980. The program discussed aluminum wiring.

Kaiser Aluminum said that its appearance July 24, 1981, on the premiere, prime time edition of "Viewpoint," which included a four-minute unedited rebuttal produced by the company and an unedited discussion of the issues with Steve Hutchcraft, corp. v.p., was an adequate response to the company's demands.

Treated Wood News

As part of the western wood Preservers Institute's (WWPI) continuing consumer education program, an informative newspaper tabloid section entitled Pressure Treated Wood News has been sent to newspapers throughout the West.

Home and Garden editors of every daily and weekly newspaper in the I I Western states received the section, which contains over 16 stories and 14 photographs, printed in newspaper format, on the residential uses of pressure treated wood.

WWPI's consumer education efforts are part of a broad education program to support sales. Other targets include professionals in the building, contracting and landscape industries.

Frrom Hawaii . . to Glifonda . to tlre Rocky Mountains . . . .

Your best source for redwood from the people who really know redwood. Try .a us for clears, commons, industrial items and lath. Also siding in redwood and /l Douglas fir, plus Douglas fir C & better finish.

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