Palco-Plv Redwoo[l Plywood

the beauty of Redwood with the advantages of plywood

The market for redwood plywood is increasing fast! In accelerating demand for handsome textured paneling and quality siding. So, here's your chance to sell this quality product with higher profits for you. Available in straight or mixed cars. Contact your wholesaler, today.

Palco-Ply redwood plywood Standard Sizes and Patterns in 3 Grades-Clear Heart Saw-Textured, A-Clear Brush-Texlured and Select Saw-Textured. Length: 8', 9'and 10' in all items.

4 products...one nameplate...one source...all in the west!

lf you're looking for a good name and good delivery on household products like these-check with Miami-Carey. All of these Cood Housekeeping-approved products are now readily available in the west from a single western source-our new manufacturing facility at Santa Fe Springs (Los Angeles). For information on any of these products, write Dept. WL-968, Miami-Carey Division, Philip Carey Corporation, P.O. \ox2542, Santa Fe Springs, Calif .90670.

TWO PROS SHAPE UP YARD WITH SERVICE AND MERCIiANDISING

BLACK BART CLUB HOLDS 11th SWINGING SHASTA ANNUAL

FEDERAL SUBSIDIES \,YORK AGAINST AS WI]LL AS FOR DEALERS

LOW MAINTENANCI] REDWOOD PROi'r'IDES LEISUR!] HOME SIDING

DEALER TURNS HARDWOOD INVENTORY INTO QUICK PROFITS

WELL-KNOWN PLYWOOD WHOLESALER EXPANDS IN ALDER, MAPLE

SMOOTH SELLING ST]RI!]S-MEETING RUDE BUYERS HEAD ON OREGON PACIFIC BLTYS NO]ITHtrVEST DISTRIBUTOR M. TRUMBO

IN-DEPTH 1968-69 LUMI]ER WHOLESALER DIRECTORY AVAILARLE

IDAHO'S }{ADISON LUMBER RAZED AS SUDDEN T'IRE STRIKES

LEADING DOOR JOBBI]R EXPANDS TO GIVE GREATER SERVICE

HARD-HITTING RADIO SPOTS PROI\{OTE WOOD'S VERSATILITY

I]ARTICLE BOARD SALES BREAK THE BILLION BARRIER

CO. B}ICOMES SUBSIDIARY OF AFPC

Associate Dditor and

Production Riahard Heckman

Circulation DepartmentMartha Emery

IiEPRESENTATII'ES

NOIITHDRN CALIFOIiNIA & PACII'IC NOIITIIWEST

Crrl lVood, advertising and news, 5 Gcnoa Place, San Francisco, Calif. 94133. Phone (415) 391-0913. S:rn Francisco Billing Office, 2030 Union St., San Francisco, Calif. 94123. Phone (415) 346-6006. S(i t]'T.TIDIiN CAI,I}'OIINIA l'ed Tiss, advertising and news, 573 So. Lake Ave., Pasadena, CaIl- fornia 91101, Phone (213) 792-3623 or (213) 792-40ga. NEW YOIiK

Hal I(. Poritz, advertising and news, 369 Lexington Ave.,- New Yorlr. New Yorli 1001?. Phone (212) MO 1-0380.

@WESTERN LUMBER & BUILDING

MATERIALS MERCHANT is Dub- lished monlhly at 573 So, Lako Ave., Pasadena, Calif. 91101, Phone (Zr3) 792-3623 or (213) 792-4098 by Californla Lumber Merchant. Inc. Please address all correspond: ence to Editorial Offices. Secondclass postaee rates Daid at Pasadena. -Calif.. and ddditional of- fices. Advertising rates upon request.

Subscription liates-U.S., Canada, Mexic<l zln(l Latin America: $4one year; $7 - two years; $9 - three years. Overseas: $5 - one year; $8two years. Singles copies 501. Back copies ?51 when available.

SUBSCIiIPTIONS

(Jhnnge of Address - Send subscrip- lion ul.de|s and arddress changes to Circulation DeDartment, Western Lumber' & Iluilding Materials Merehant, 573 So. Lake Ave., Pasadena, Calif. 91101. Include address labcl from rcccnt issue if possible, plus new addrcss, zone number or zrp cooc.

'fhe Merchant lllagazine serves the members of the:- Arizona Retall Lumber & Builders Supply Association, Phoenix; Lumber Merchanl-s Association of Northern California, Los Altos; Montana Buildins Materials Dealers Asso' ciation.- Iielena: Mountain States Lumbei Dealers Association, Salt Lake Citv and Denver; Lumber Association of Southern California. Los Anseles: Western Building Material: Association, Seattle.

THE MERCHANT is an independ,ent rnagaz'ine pu,blished nxonthlq f or those rnenxbers of the lumber and builcling materials industri,es who need, anil want factual, accurate news and an obj'ectiue anafusis of eaents and, products of concern to tltem in business.

Metrics Are o Musf

NCE AGAIN, the United States consress is mak- ing noises as if it wished to do something positive about adopting the metric system for use in this country. We wish they would. It is our feeling that to delay getting the U.S. on the metric system will inevitably damage our economy and give foreign traders a head start that we may never be able to overcome, damage that will be felt by our industry both here and abroad.

The House of Representatives has passed a bill (HR 3136) authorizing a three-year study by the Commerce Department to determine the possibility of full conversion to metrics. The only trouble is that they neglected allocating the $500,000 in new funds for the first year of the study. Optimists hope to squeeze the funds from the budgets of other departments.

Until the fiscal 1969 appropriation can be agreed upon, the Senate isn't going to get involved. But once this problem is solved the measure will be placed before the Senate Commerce Committee, which is generally considered to be friendly to the proposal. Some observers see Senate passage this session.

We hope the Congress doesn't fiddle around with this particular piece of legislation and let it gather dust until it slowly sinks out of sight. With a contemplated changeover of this cost and complexity, Congress will naturally be tempted to do what politicians always do when facing a tough decision. Nothing. But this is one proposition where doing nothing just isn't going to get it.

In just the last few years, international trading nations such as Canada, Japan, Great Britain, Australia and New Zealand made the hard decision to switch systems. It is a changeover that will eventually cost in the billions of dollars. But it is one we have to make, as they did, i{ we expect our foreign trading prosperity to continue to bolster our domestic economy.

The metric system, with its millimeters, centimeters and meters instead of inches, feet and yards may seem strange at first, but even the most casual look at the system shows it to be far more easy to work with and understand than our present method.

Just for starters, you can eliminate worrying about fractions. Surely, those old monstrosities 25/32s, | 29/32s and the like aren't going to be missed by anyone in this industry. W'ith metrics, most everything can be figured with elementary school math and a quick shift of the decimal point.

Change of this magnitude is neither cheap nor easy. But it is fast becoming essential for our economic well-being. We urge Congress to give the metric system the serious consideration it merits.

New Montono Column

It is with a great deal of pleasure that we call your attention to our new columnist, R. V. Petersen, executive secretary of the Montana Building Material Dealers' Association. His first column appears on page 3l of this issue.

As the Merchant Magazine has grown and expanded in the last few years, we have greatly enjoyed being able to bring you news via the association managers from such widely separated western points as Ross Kincaid's in Seattle and Frank Davis' in Phoenix. So to the Montana Association's R. V. Petersen and all the people in the Big Sky country, welcome aboard !

to shape-up and ship-out fast.

We know how important delivery sched u les are in the m il lwo rk business. So Kimberly-Clark makes a regular practice of producing, loading and shipping a quality product faster. Not just a few items, butthe entire, broad line of K-C millwork. Pine mouldings, door f rames, trim, pattern stock,cut stock and solid or f inger joi nted products. Natural or mill primed. Mach ined to perf ection. Consistent in size, appearance and detail. And we make custom items, too, for hundreds of specialized uses. Mr. Jobber, if you'd like a sample of K-C quality, variety and efficiency, give usa call. We like to Keep in practice.