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By R0SS KINCAID executive vice president

A NEW and difft.rent program schedulc, / r lwo outstanding feature spcakcrs antl a beauti{ul seaside resort sctting highlight the 4th annual All-Industry Marketing Con{erence at Ocean Shores, Washington, September 15-17. Delightful accommodations, a sporting 18 hole tournament golf course, excellent salmon fishing-all combined with the purpose and serious discussions of the conference, will make for a most pleasant and {ruitful three days. Bring your wife-we're sure she will enjoy it, too.

It begins with a briefing asscmbly at 5 p.m. Sunday. Monday is fun and relaxation day. There will bc golf tournaments for both men and women (opcn to all from beginners to par -shooters), a salmon derby and an intert'sting tour lor those who don't gol{ or fish.

H. Dewayne Kreager, highly rcgarded Northwest consulting industrial economist, will be {eatured speaker at Monday evening's group dinner. His topic, "The Outlook for the Building Industry in the Northwest Economy," is right on target as a preliminary {or the all-industry discussions to follow Tuesday. Loren Dorman, NLBMDA executive vice president, will speak at the Tuesday luncheon. The conlerence concludes rvith a climax dinner Tuesday evening.

Register today for this popular, eventful and always crowded con{erence. And remind your suppliers and others o{ the conference-it's all-industry and everyonc is welcomc.

We are pleased to list the following additions to our S/BMA 4O-year Club

Weslern Lumber & Building Moleriols ,\AERCIIANT and the firms with which they are now affiliated: George Johnson, Skagit Lumber Co., Sedro Woolley, Wash.; Frank E. Meyer, Western Woodworking Co., Bellingham, Wash.; Wallace G. (Wally) Winter, Western Voodworking Company, Bellingham, Wash., and O. L. (Lee) Withers, Withers Lumber Co.. Inc.. Woodburn. (Jre.

W'elcome new members: Cascade Lumber Building Center, Yakima, Wash.; Evans Lumber Co., Eagle & Meridian, Idaho, Ontario, Ore.; Timberline Lumber Products, Inc., Seattle, Wash. Associate: Chandler Supply Co., Boise, Idaho.

We will be giving out detailed information soon about the October 7-8 Store Planning and Merchandising Clinic. Here's a suggestion: If you are planning any changes to upgrade your facilities and merchandising in the near future, be sure someone from your firm attends thc clinic. Whether your plans include a new store and warehouse or just better arrangenrent and display, the clinic will provide professional assistance and valuable information.