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Doing something about it.*

Vinyl Window Market Strong

Vinyl window use has increased substantially and Norco Windows sales manger Marv Askey has no doubt this trend will continue.

"Residential sales of vinyl windows, including new conskuction and remodeling/replacement, totaled only 3.5 million units in 1985less than l0% of the market," he says. 'But by the end of 1991, sales of vinyl windows had more than doubled to 7.4 million units, representing more than 22% of the residential market."

Vinyl window sales,generated by remodeling and replacement, leaped 85% from 3.3 million units in 1985 to 6.1 million in 1991. *Sales increased largely at the expense of aluminum, which decreased from 16.7 million units in 1985 to 9.7 million in 1991," he says. "However, vinyl windows have begun to take market share from aluminum in the new construction segment, as well."

Askey attributes the rising popularity of these products to durability, affordable price and energy efficiency. 'Aluminum makes a great soda pop can but a terrible window," he says. "Vinyl, on the other hand, makes great windows that will weather nearly forever, with virtually no maintenance. [n addition they are mderately priced and extremely energy efficient."