We grow what we se

We've always considered our forests to be a precious natural resource, which we respect and treasure. Few people realize that most of the old redwoods are preserved in our state and national parks, and almost half of these trees have come from the Pacific Lumber forests through the Save The Redwoods League.

When we harvest the trees we grow in our private forests, we always follow the strict rules of the California Forest Practices Act. And we always will, because the rules are there in everyone's best interest. We grow all the trees, that we cut for lumber, in our own forests.

Although the stump of a harvested redwood tree grows back as another Iree, we annually plant over 750,000 redwood seedlings to insure a perpetually green and growing forest.

The forest is a natural resource that everyone must use wisely so that it can continue to benefit our country for generations to come. If you would like more information on forest conservation or would like to visit a Pacific Lumber mill, please write the Forest Manager at the address below.

Edltor-Publlsher David Cutler

Senlor Edltor Juanita Lovret

Assistant Edltor David Koenig

Contrlbuting Edltors Dwight Curran, Gage McKinney, Ken Thim

Art Dhector Martha Emery

Staff Artist Carmen Wollerman

Circulation Lynnette A. Perkins

The Merchant Magazine (USPS 79656000) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660, phone (714) 852-1990, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. POSTMASTER: Send address changes to The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660.

Advertising Offices

Advertising rates upon request.

From all states east of the Rocky Nlountains: Contact Jean Waggoner Gogerty. national sales manager. From Arizona, Nevada and California: Contact David Cutler. Both may be reached at (714) 852-1990 or by writing 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660.

[-rom Washington State, Oregon, Idaho, Wyoming, Montana, tltah, Colorado, Northern California and Canada: Contact Carole tlofm at (206) '714-3773 or 21819 77th Place West. Edmonds. wa. 98020.

Change of Address-Send subscription orders and address changes to Circulation

Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue ifpossible, new address and zip code.

Subscription Rates-U.S.: Sl l-one yean $17-two years; $22-three years. Foreign: one year payable in advance in U.S. funds-Canada or Mexico: air-$35; surface-$30; South America: air-$55; surface$30; Asia: air-$68; surface-$30; Europe: air-$98; surface-$30. Single copies-$3; back copies-$4.50 when available plus shipping & handling.

The Merchant Magazine is an independently owned publication for the retail, wholesale and distribution levels ofthe lumber and home center markets in 13 western states.

DAVID CUTLER editor- publisher

Get With The Program. .. Please

ll, HEN the federal government first became lU involved with the sale of pressure treated lumber through the Consumer Awareness Program (CAP), manufacturers and wholesalers as groups quickly came into compliance with its regulations. Unfortunately the same cannot be said for all retailers.

A provision in the voluntary CAP program is inclusion of Consumer Information Sheets with pressure treated lumber invoices and loads. These sheets are divided into three sections: consumer information, use site precautions and handling precautions. Their design and layout follow a set form approved by the United States Environmental Protection Agency.

Despite initial concern that CAP would cause fear and loathing and reduce sales of treated lumber, such has not been the case to our know- ledge. Like so many federal finger wagglings, this has produced a consumer reaction that can best be called negligible.

So far so good. But, as it is a voluntary industry program, government said it would keep hands off only if all parties complied. Which is why it is essential for retailers to get with the program and use the Consumer Information Sheets as prescribed. Otherwise there is a strong likelihood that the federal government - eagerly no doubt - will step in and transform the present voluntary program into one more cumbersome, expensive and time-consuming exercise in complying with federal law.

The solution is simple. Associations and suppliers have all the information needed to quickly and easily bring companies into compliance. Now it's up to the retailers to use it.