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for a staffdecorator, retailers should have "pre-coordinated" paint, wallcovering and moulding on large sample boards, according to Ramey. Customers who are uncertain of what colors go with what can easily match decorative elements.

Recent innovations and developments in the production of mouldings are increasing its appeal to do-it-yourselfers and professionals alike.

"We're working to help the consumer install moulding projects easier and faster, and to help the builder add high-end decorative elements to a house in a costeffective way," Ramey said.

"Earlier this year we introduced a premitered, pre-assembled corner that reduces installation time by 50% and eliminates the need for a lot of tools to install the moulding."

Proven benefits of non-wood and professionally finished moulding products are moving mouldings out of the realm of a lumberyard product into more of a high-tech category.

splitting. And using the professionally finished mouldings, a do-it-yourselfer or professional saves a lot oftime because he doesn't have to bother with sanding and staining the moulding."

Retailers have to be knowledgeable about these benefits, since many customers often aren't informed about new moulding materials, Ramey said. "The real key to the successful retailing and marketing of mouldings is to merchandise and promote, based on customers needs and wants."

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'Many of our products are non-wood ,' ' Ramey said. "To some consumers, PVC has a negative connotation. It means plastic. But in actuality, these mouldings eliminate many of the problems you have with wood mouldings, like warping and

EASY application has become an important merchandising point for moulding. A narv generation of products includes a pre-cut, pre-joined and orejinished section for corners as well as oresanded moulding, both designed for d-i-yers.

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