wfth Upper Cut. MMNMM

-now available from our Cloverdale Mill.

We've reversed an industry trend. While availability of kiln dried Redwood uooers has shrunk, we're expanding our production of clear grades- and kiln drying them. You can now expect the same consistently high quality for our shipments of kiln dried Redwood as you have found in ourgreen products.

More Longer Lengths

All sizes, all clear grades, S4S and rough, are 6/20 with maximum 5-10% 6' & 8' combined, Prices slightly higher for all 10/20'.

More ol the Popular Sizes

Our production is % x 4,3/q x 6, 2x4 and 2 x 6 only, in ClearAll Heart. Clear. and B Grade to assure you more continuity of supply in the faster selling sizes.

Three Packaging Choices

Group length units are available, as well as popular 1750' R/L units. And for 10 MBM or more we can ship pulled to length. Garden grades can be shipped mixed with kiln dried clears.

(Coitinued from Page 24) dimension lumber in the newsPaPer? Fifty-nine weeks since paneling was promoted and not one mention of millwork during the two years.

His customers were shopping the big city yards because inadvertently Steve had allowed his advertising to alter his company's positioning in the market. He had destroyed his lumber image to promote for traffic.

The turn-around was swift. Lumber was promoted in at least 5090 of the space in the new ads, and the store instituted a periodic inexpensive direct mail program to builders and contractors.

The story you have just read was not my most recent experience with building material retailers who allow non-lumber to dominate their advertising. It was my first experience as a consultant. The year was 1974. Since then I've seen the same syndrome much too often.

It's an easy trap to fall into. There's a lot more variety available promoting non-lumber items. while it takes some creativity to prevent repetition and stagnation in lumber advertising. Without changing the presentation and the product illustrations, lumber ads can soon look tired. But relief is on the way.

Building material manufacturers and distributors are beginning to recognize that it's their obligation to keep the retailer supplied with current ad materials that allow them to keep their lumber image. The hardware wholesalers too are adding more and more lumber modules to their syndicated advertising programs. Inexpensive advertising systems featuring lumber are available through newspapers and other industry art and advertising sources.

Most retailers will collect these advertising aids. A few will know when and how to use them. Watch them grow!

Adhesives and Glues: How To Choose And Use Them

Robert S. Miller ( F ranklin Chemical I ndustries , P .O Box 07802, Columbus, Oh. 43207, hardcover, illustrated, $6.95 )

ADHESIVES AND GLUES: HOW TO CHOOSE AND USE THEM

This book is for the guy who doesn't know a glue from an adhesive or a butt from a rabbet joint. Use of the index and glossary with careful reading will help him choose the correct product and technique for a variety of sticky jobs.

Drawing on 28 years experience in the adhesive industry, the author simplifies the subject to make the reader feel like an instant expert. Lots of line drawings, photographs, and charts clarify and reinforce the lessons.

In addition to explaining the various glues and adhesives on the market with product examples, he gives instructions for many furniture repairs. Directions are detailed step by step, often with a tip that allows the do-it-yourselfer to do a professional job. Diagrams make the steps clear to even the inexperienced.

With this book, most homeowners will feel confident enough to tackle bonding laminated plastics as well as installing wall panels, ceiling tiles, or floors. Directions cover the common materials used for each job.

The author makes everything seem possible. The ideas are bound to grab you and if you stick to it, you'll soon be a pro.

Friends Hail Retiree

Retiring after 26 years as a stud salesman, Don Sundstrom of Louisiana-Pacific was praised and applauded at two retirement parties in Willits, Ca.

Gil Sissons, former lumber salesman for L-P now with Little Lake Industries, spearheaded a luncheon for customers and fellow employees with letters sent by many unable to attend.

Summing up the feeling of the day, Larry Larson wrote on an order form from Larry Larson Lumber Co., Los Alamitos, Ca., "Whether Firco. Apache, Crawford, G-P or L-P, yellow ends, red ends, or no end paint, I was always confident that lumber you sold would be troublefree and on time. You never disappointed me. You didn't just build up the mill order file, your specialty is dealing with friends. I am glad i am one of them."

Among those attending the surprise party and contributing to the $1000 cashier's check given Don to be used "just for fun" were Lowell Ambrosini, Bob Baumgardner, Art Bond, Mike Parli, Bud and Doris Chase; Roger Burch, Bill Carter, Darrell Smith, Ed Bayless, Hank Feenstra and Ralph Heath.

Del Cole, Rounds Lumber; Craig Cookingham, Art Reed, Steve Freeman, Jim Frodsham, Ted Gilbert, Fred and Steve Holmes, Larry Larson, Dave LeBeck, Elsie Lewis, Mark Lofland, Joe Mayfield, Bob Macfie, Cathe and Art Moe, Bill Niesen, Paul Ward, Bill Smith, Paul Traba, John Turner, Ray Watson, and Joe Wheeler.

At the second luncheon Elsie Lewis gathered customers from all over Northern California to honor Don.

Don, whose retirement coincides with the phasing out of the L-p Ukiah Division, first worked for Norton Wiesock in Willits in 1946. He later went to Industrial Plywood, Earl Maize Jr., and Firco where he stayed as it changed to Apache, Crawford Lumber Co., G-P, and then L-P. He moved his office to the Ukiah division in 1968.