
2 minute read
IS OUR GAME
But, we do much moret
In addition to providing the normal distribution functions of salesmen service calls, warehousing, trucking, credit and cataloging, PGL goes a few steps furtherin the area of providing the following:
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ADVERTISING TABLOIDS
CO.OP ADVERTISING r PRODUCT MEETINGS
SPECIAL SALE PROMOTIONS o IN-STORE PRODUCT
DEMONSTRATIONS
Your Partner ln Selling
A Ffgn our recent Conference flwith Congress and seeing the letters from environmental groups on the desks of our Congressmen, and no letters from our industry, it is little wonder that we are not heard in Washington. Our Congressmen, most of them, know what legislation is good or bad for the country. But they are bound to follow the desires of their constituents. Unfortunately, the constituents writing are the environmentalist who go all out on campaigns, while we sit idly by and complain. After our conference it was determined that every dealer has a group of employees. The jobs of those employees depend on the availability of materials and the housing peimits. If the environmentalists are successful in reducing Ihe timber supply and closing large areas to construction it is apparent that we will not need as many employees to sell less- material. Employees have a lot at stake and should therefore be urged to participate in our letters to Congress. If our employees will write we can off-set the letters from environmentalists and possibly regain some of the ground we have lost.
Truly a "chip off the old block", the new National Division of J. E. Higgins Lumber ComPanY is readY - willing and able to handle Your toughest requirement. From pencil stock to ship sparsHardwood of any sPecies to Sbftwoods andRedwood. .you name it, if it's grown, we have it . . Imported and Domestic. The Higgins "baby" .n c&tr handle it . . . After aII, "little shavers" with Parents 9SYears old do know a pitchPocket from a knot hole! Give us a call!
In addition to the employees, you have contractor customers who depend on materials for jobs. Contractors have.employees who need the materials to keep theirjobs. Distributors need us to move their products so they should write and help us stay in business.
There are tremendous possibilities in our employees, contractors and distributors to attack any campaign the environmental groups can muster. We have sent-afLMA pe-1n.bep a.letter urging them to establish a company Political Action Group for writing to Congressmen.
The association will assist, if you need assistance, by talking to your employees about the importance oi becoming involved, and to help with letters. Most employees do not know how to write their Congressmen. Several probably don't know who their Congressman is or his address. The association will help!
If you need sample letters on issues. the association will help!

Every dealer must make politicking a part of his operating procedures. We have been beaten back for so long withoui taking positive action that we are at a point todav where government has literally taken our business away from us. There is every indication that government will become more deeply involved in operating our businesses. unless we organize against these moves.
Our only source of power is through employee involvement.
On requests for assistance from the association on critical issues - have your employees write their Congressmen. Asked them to place the letter in Your political Aition box for mailing. You can place a stamp on it and mail it for them. This will give you an idea of who in vour firm is writing and how many letters are going to Congress.
If you need help in any phase of seiting up your political Action Group, contact the association. We need you, yout employees, your contractors and, your distributors to'join in a continuing battle to preserve the private enterprise system and the ability to provide housing for the naiion.