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Back in the Saddle

Mcrccr Plastics hus an innovutivc. cost-saving door-saddle (see photo) spccilically lbr the residential market that conrbines the l'unctions of doorstop, threshold, and weather seal.

An important feature is a flexible vinyl gasket as an integral part ol the saddle. The gasket acts as a cushion and, in closcd-door nosition. serves as an cflcctive weather seal.

For indoor and outdoor use. it bonds ctiiciently with contact bond cement or two-laced tape. I'itting can be done in minutes with a handsaw or sharp knile. It does not require caulking al'ter gluedown, will not corrode, and never needs painting.

It cornes in 3' lengths; 2 7:" width; and rr:" height tapering to zero. The product is uvuilable in 3 colors and is specially packaged in attractive'over-the-counter' display cartons, l2 saddles per unit.

WRITE: The Merchant Magazine, 57-l So. Lake, Pasadena, Ca. 9ll0l.

For the Long and Heavy

New high-strength, cantilever shelving accomodates items too long for ordinary shelving, too light for racking and too valuable for open floor stocking, according to the Hallowell div. of Standard Pressed Steel Co.

"Erectomatic" Cantilever Shelving eliminates the front posts that block many items from standard shelving un- its, yet can hold up to 4,000 lbs. per shelf uprieht. 'Tfiis combination of accessibility and high strength makes cantilever shelving ideal for retail display or industrial and commercial applications.

All shelf comDonents of the cantilever storage units clip together, providing a self-locking feature for easy assembly. This eliminates any cutting to fit. Cantilever is available in single - or doubleface models (shelves on one side or both) 7'3', 8' 3" or l0'3" in height. Shelfwidths are 36'. 42', 48'.'72'. 84" or 96" and depths are 1 8", 24" or 30"

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca.9ll0l.

Garage Door Goodler

New garage door replacement hardware center for do-it-yourselfers takes only 6 sq. ft. offloor space.

Calder Mfg. Co. has put together a complete selection of hard-to-find. universal parts for garage doors, and is offering it - with a free, self-selling display rack - to building supply/hardware dealers.

Each hardware piece is individually packaged and labeled. including installation instructions for the d-i-yer. Display is ideal for island, or against-the-wall use.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena, Ca.9ll0l.

Replacement Wlndowr

A completely redesigned model 105 aluminum replacement window bv Season-All I'ndustries has deeoei channels for better sash operation in larout-of-square openings. 'a screen track lor half or full screens (which will allow movement ol upper sash without removing screen), and improved lock, a new spring-type alignment clip (for easier positioning during installation), and standardization of all panning systems for the commercial as well as the residential model NuPrime reolacement windows.

They are designed to completely replace old, worn-out windows. They're furnished as comoletelv assembled units. custom measured' and individually made to exactly fit each opening into which they are to be installed. They eliminate the expense of modifying the window opening. They install from inside the building (usually in about 20 minutes per unit using only simple tools), making ladders and scaffolding un necessary.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Retall Landrcape Syrtem

The new Firks Communicator retail landscape system is available in a number of standard as well as custom configurations in sizes from 250 - 1,000 sq. ft. A unique feature ofthe panel construction is that they offer two good sides of either clear or opaque materials. thus offering interesting visual effects when used as either a corner or island location.

Since it requires no architectural changes in the tjuilding in which it is installed, it can normally be put in place overnight. Communicator is engineered to accept a standard line of lighting and shelving fixtures, which are also available from Firks.

It has a wide application as a gift or gourmet shop. an information cenler in a real estate development. shopping center kiosk, display area in banks, museums and galleries, department stores. mass merchandisers - almost anywhere a landscape system concept can be put to profitable use.

WRITE: The Merchant Magazine. 573 So. Lake, Pasadena, Ca. Sl"lOI.

Who took the Gall?

"The telephone with a memory," Memory Phone, is a product of Ford Industries, Inc., of Portland, makers of Code-A-Phone, automatic telerrhone answering and message recording systems.

"Memory Phone" is a uniquely designed "dial-in-handset" telephone with the capacity to automatically answer your telephone, deliver a short message in the subscriber's own voice to persons calling, and then record the caller's messages for playback at the subscriber's convenience

It provides a full time answering service when the subscriber is away and eliminates the necessity for answering the telephone when the subscriber wishes not to be disturbed. With the "memory" device switched off, it operates as a normal telephone.

The unit stores fifteen incomins messages up to thirty seconds long. with full telephone fidelity, and provides visual indication of the number of messages recorded.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9l l0l.

Promoting Plywood Sales

Now dealers can promote plywood sales through three special training programs, designed for sales people, the do-it-yourselfer, and the builder, available on a free 30 day loan from the American Plywood Assn.

Each contains 35mm color slides, a script, a prerecorded cassette, and literature.

The Dealer Training Program covers the most common question about plywood specifications and usage and explains the APA grade-trademarks in a 30 minute presentation.