New Fn@du@ts

Qlnd Selecled Soles Oids

Iorbetter morkefing

A Swlnglng Deal

Hardware to create new, different and low-cost swinging panel doors for small one and two-door openings is now being marketed by L.E. Johnson Products.

Series 1300 Panel Jacket Swinger features top-suspended doors. It permits the builder or homeowner to assemble doors in their choice of any type paneling from I l 8 to | 1 4" in thickness.

They also provide smoother operation than hinged doors because it operates on pivots. A substantial reduction in the number of inches that doors project into the room when open is another advantage.

The comolete installation. includine the door can be done with only a screw-driver, and requires only a few minutes to hang. Simple jamb alignment on top and bottom.

The sturdy, gusset corner construction provides extra strength for trouble-free operation. Exterior appearance is identical to the Johnson Series 1200, which is the original Panel Jacket hardware system design for by-pass doors.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena, Ca. 9ll0l.

lnduetrial Adhesive Available

Most widely used as a bonding adhcsivc in the lurnber and building industry, Wilhold Aliphatic resin wood glue is now available for all-purpose applications.

lderlly used fbr bonding porous and l'l()n porous rnaterials, plywood; balsa wotld; hardboard: it can also be used for lcathe r, fabric, cerarnics and plastics gluin-u projects.

Rcldy to use in plastic bottles, the gluc provides a fast grab with high strength quality and dries clear. May be sandcd without clogging sander. Takes a stain and lacquer for finishing. Shock and vibration resistant, this new glue is reconrnrended for oroduction woodworking.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena, Ca. 91101.

Ductr In a Row

Deca-Duct, a new fabrication concept which oermits the fabricator to convert flat Fiberglas Duct Board into a l0-sided confieuration suitable for use as a round metai duct replacement is from OwensCorning Fiberglas. According to the company, ducts are air tight and have built-in thermal and acoustical insulation.

Deca-Duct is for use in all heating, ventilating or cooling systems operating at temperatures up to 250F; and velocities up to 2400 fpm. Properly installed, it prevents loss of energy due to leakage, eliminates noise due to expansion and contraction. and absorbs fan and system noises.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Jlfly Halr Groomer

A massage and shampoo hair brush, all in one, is being introduced by Jitry Enterprises; this hair groomer is convenient for the hand and mighty good for head and scalp. Useful for brushing dogs and other pets, too.

Blister packaged, suggested retail 690.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.

Power Tape Merchandlrer

Luf'kin has responded to the dealer who exclusivelv wants oower taoes with vellow blades bv introducins a new and improved merchandiser witt a markettesied selection oftapes and refills.

Featuring the Mezurlok with Cycolac chrome case, the compact YPT-18 wall merchandiser displays one dozen tapes: in the t/2" blade width, two each of 8', l0' and l2' lengths; and two each ofthe 12' , 16' and 25' lengths with 7q" blade. In addition, the unit, measuring only 12" x 31". holds one vellow refill bladi: for each tape model displayed.

It is comolete with merchandise and hooks, and ilrovides identification labels under each oroduct for easv re-order and inventory control. A rehll assortment (YPTl8A) of two products each is available.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll01.

Wholesale lumber is our only business

California Starfer Board, Canadian Spruce, Mixed or Straight Cars of Pine Commons & Ctears lncense Cedar, Green Wh{te Fir 2x4 & lxi

New Electrlc Flreplacc

A new electric wall-hung fireplace, the Mark 5440 has been announced bv Heatilator Fireplace.

Because its' simple installation requires no structural changes. it can be hung on one easily-mounted wall bracket in any room. lt is particularly well suited to apartments as it can be easily removed -and taken along when moving. lt can also be used in mobile homes, h ouseboats, cabins, offices. restaurants, motels. etc.

The heart of the fireplace is a realistic electric log that plugs into a standard I l5 v outlet. Room air enters louvered area under the raised hearth. is drawn bv fan through the heating element and returned to the room from under the flared hood.

The heating element and fan are thermostatically controlled as described and need not be used to obtain a realistic fireplace effect.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9l l0l.

No Mo'Spll$ Splarh

Improvements in the Strathmore and Strathmore Brilliant line of dual control bathroom and kitchen faucets have been announced by Borg-Warner Plumbing Products.

Modifications include easilv reolaced valve seats. one-piece cast 6rasi construction, no-splaih aerators and a unique stem design and seal which prevent leaks and hold water temDerature and volume at any setting.

An acrylic-type polymer is used for the control dials. which are manufactured with a smooth outside surface for safety and ease of cleaning. Fluting inside the dials gives them the appearance of cut diamonds without troublesome polnts and grooves.

P;"'k;ting ;;r;ouirn.nt, i ncl ude fi lmshrink packing for the faucet and components which prevent parts loss and pilferage. The cartons feature color photographs of the product line in use. Easy-to-follow installation instructions are also provided.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca.9ll0l.

Wood Panelr In P.O.P. Dlrplay

A new p.o.p. display designed to promote its Tonetic Wood Stain line is offered by Pratt & Lambert.

Each of the 16 colors is shown on a %" x 2" x 4Vz" birch panel, all panels mounted on an easeled backeround also featuring a 4-color phoiograph illustrating a typical end use.

Three additional wood panels show the variety of lusters available. Unit comes packed in individual shipping carton, ready for use as a free-standing display using double-easel or as a hanging display using 2 grommeted holes at top.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9l l0l.

All-Weather 1 0-Door Unlt

A new all-weather vinyl-covered package system thlt does not require seasonal indoor warehousing is front Ever-Strait Door.

Called "Factory Unit". it contains l0 factory pre-hung doors. The package is covered by a tough film that provides all-season protection for outside warehousing or on job-sites.

The builder may specily right or lelt hand swinging doors. however. each Factory Unit must contain l0 doors of the same type. All entry systems in the package are standard bored. The packaging is available onlv for EverStrait's popular E- | door.

A selection of .decorative moldings is also available. With a minimum additional equipment cost. the builder can purchase a decorative molding installation package that enables him to offer | 8 elegant designs. The package lets the builder convert the basie door to anv of | 8 styles.

WRITE: The Merchant Magazine. 573 So. Lake, Pasadena, Ca. 9l l0l.

The Tler That Blnd

Simpson Co. has an attractive pointof-sale steel display rack for showing its Strong-Tie connectors.

The 4' high display merchandiser snaps together easily for simple assembly and easy placement. Adjustable tray dividers allow for display flexibility of product.

lndividual sales Dromotion cards illustrate product and easily slide into channel frame.

WRITE: The Merchant Masazine. 573 So. Lake. Pasadena. Ca. 9fl0l.

What a Contactl

Miracle Adhesives Corp. has added a new non-flammable I.5 fiuid oz. "Contact Magic" contact cement to its carded line ol home repair adhesives.

The new waier-based product has no fumes and is completely safe to use. It bonds leather, wood, paper, rubber, fabric, canvas, cork, felt and styrene plastic foam - on contact. The attractive full-color blister package incorporates photographs, illustrating typical uses.

WRITE: 'fhe Merchant Magazine, 573 So. Lake Ave., Pasadena. Ca. 9r r0l.

An automatic shut-off stons the unit when the water level gets t,io lor.r for proper operation and a fill-light goes on to alert you that it's time for a "fill-up." And even the fill-up process is simplified by the inclusion'ofan easilr read hllmark.

Maintenance is extremely easy because the lid. pad. rollers and bracket.s are easily removed from the housing for cleaning.

Hidden casters and an iniectionmolded. polypropylene. one-piece. furniture-styled cabinet in a light walnutgrain finish combine to make the humidifier look like a handsome accent piece.

Suggested retail price is $69.95.

WRITE: The Merchant Magazine. 573 So. Lake. Pasadena. Ca. 9l l0l.

New Decorator Caulk

Tub-n-Tile, an acrylic decorator crtulk. hrrs been addcd ttl the Wcldr.rood line ol'caulk, patch and glazing supplies. It is available in six contentDorar\ dcc()ftttor coltlrs lor usc around'bathroonr. kitchen sinks, bathtubs. showcr stalls and tile countertops.

The inrproved gloss acrylic lbrnrula tools with a u,et linger and cleans up with water. It's non-toxic and there's no ollcnsive odor. Resistant to ntold and ntilderv, it dries to a tough. rubberv h()nd thilt will not shrink. but t ct is llexihlc lbr yeurs.

Vernco's humidifier Model V2004 provides the many benefits of increased humidity and reduced heating costs. It is designed to handle the humidifying requirements of medium-sized apaitments and small homes.

Available in 6 ll. oz. tubes and standup.l2 and l2 pack nrerchandising dispfays with assortments in 2t/q ll. oz. cardcd tubcs on self-standins or pcgglhle plastic rlck.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

PACKAGING for new Shingle Interior-Tex cedar shingles in Shakertown 48" panels is designed for dealer and customer handling convenience and product protection. Each carton contains 10 self-aligning panels to cover 26 sq. ft. Simple instructions Jor installing to interior walls with nailable surfaces or to nailing strips is included. lllustration on carton shows customers how shingles with bold, swirling knots and contrasting grains can create beautiful accent walls in new or remodeled homes, aparlments and offices.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 91 101.

Bath Accessory Line

Two new visual pack self-service merchandisers framed in Avocado Oak have been added to the Lawson All-American Bathroom accessory line.

Nine antique brass or pewter accessories are mounted in the upper portion of the display on an attractive yellowgreen contemporary background. Directly below this display area is backup stock of visually-packed individual items, on hanger brackets, 6 each of 7 projecting fixtures and 3 each of 2 recessed fixtures.

Free Reader Service

For further informotion on oll New Products ond New Literoture, wriie fhe Merchanl Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your requesl foster! Thonks.

The projecting pieces are fabricated of die case Zamac metal, the recess pieces of drawn seamless brass and finished in .antique brass or pewter. This subtleness of tone provides another dimension to the skill of the decorator in expressing high fashion bath or powder room otffifrrBr rn" Merchant Magazine, 573 so. Lake, Pasadena, Ca. 9l l0l.

Oulckle Bondlng Llquld

Industrial strength Zipbond contact cement bonds most materials almost instantly. No pre-mixing necessary, use liquid directly from I oz. squeeze applicator bottle or from production line dispenser. No heat or pressure treatments needed, sets up quickly at room temperature.

It is impervious to most chemicals, weather add temperatures. Its bonding strength is not affected by most solvents. Low viscosity allows Zipbond to seep into tiny spaces most adhesives can't penetrate. Economical, one drop covers a I inch souare area to form a colorless transpareni bond.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9l l0l.

New Shutter Line

A full line of decorative shutters molded in high density, sculptured polystyrene, with a deep wood grain texture and open louvers are from Certain-teed. The shutters are offered in six colors, considered compatible with any color of siding available. They may be repainted should a homeowner desire to change his color scheme.

The shutters are in I I lengths ranging from 36" - 80" and all are approximately l5" wide.

They may be fastened with 2t/2" aluminum screws, packaged with color coded caps, or with "Sure Clips", an elongated "U" shaped gadget, that is affixed to the wall, and upon which the shutter is positioned and snapped in place. Application instructions are packed with the product.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena, Ca. 9l l0l.

Ncw Clay-type Brlck

Dacor Inc. has a new 4' wide gondola showing packages of their new Used Colonial.

Each package of Used Colonial holds 30 bricks and covers 5 sq. ft. of space. The new brick is for interior use only; is non-combustible, and will adhere to any clean, solid surface when used with regular Dacor mastic.

With Used Colonial, Dacor presents its fourth variety ofdecorative brick wall facings. The new clay-like product is the same size, color and texture as the original lightweight brick of 9 years ago. The new brick was produced without some of the ingredients now in short supply, and cost is considerably less.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9ll0l.

Super Stomper

"Super Stomper" from Stone

Construction Equipment, Inc. delivers a powerful 1750 lb.'blow,700 blows per minute, yet weighs only I l2 lbs. . Hi-tensile steel components complete- ly enclosed operate'in an automatic lub:ic.ation sysGm: a service free design.

Quiet operating, six cushion mounts isolate vibration from the operator. It is powered by a 4.5 hp. Chryslbr engine for neavy dutv servlce.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9ll0l.

Free Reader Service

For further informolion on oll New Products ond New Lilcrolure, write fhe Merchanl Mogozine, 573 So. Loke Ave., Posodeno, Cq. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.

Flx-lt Promotlon

The Fix-It Kits in the Fix-It pak, an assortment of Dow Cornine silicone rubber caulks and sealers i-n a selfshipping display, is the featured item in their 1974 Fall promotion.

Dqqigled to lell out in 30 days or less, the Fix-It Pak contains white and clear silicone rubber bathtub caulk and sealer in 3 ounce tubes or 12 ounce cartridges. The display takes only 2 sq. ft. of fl-oor or counter space and including special deal pricin_g of 5Vo otr, returns-approximately $75 retailer profit.

The- promotion iuill be backed with national t.v. advertising on major sports programs this fall andl/z page consumer testimonial ads in consumei magazines; a combination designed to reach 6l million potential cust6mers.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9l l0l.

Gonconlrallon Fhf fu fia gilt la tfte Wolt lr inportrd rnd domeltlc pentling,. rh$gtuitl plywood, plywood ridlng plui

Ready.To-Flnlrh Bookcare

A ready-to-finish bookcase with transparent plastic doors and adjustable shelves to accomodate various sizes has been announced by North American Furniture Co.

The 36" x l0Vz" x 36" hish bookcase is crafted with blocked and Elued framine and mortise and tenon joints. Made oT kiln-dried knotty pine, tfie case is sanded smooth, ready for natural finish, stain or paint, if desired, to match existins decors. Hinged doors are glazed wit6 shatterprooflransparent plaitic for safety.

Retail priced at about $54.95, it offers a. substantial saving over finished verslons.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena, Ca. 9l l0l.