Rosboro BigBeom. Another High Strength 0ption.

ElE R.shor.o IliqBcarrr is thc itlcll bclrnr lirt.

Eilritti r -.1.1 11 ; r(,( )r. \\ \lrrr\ irrrl ( )lrr('r. \.( ). \ (.'l r( )rirl

I ll'arnirrc applicrrtions.'l-his cnsincerecl rvood 30F beanr is ullong 1hc strongcst itnd rt.rost cosl el'f'ective glularns on the nurkct torlav. With tligllelnr. buildcrs nou halc arrotlrer choicc bcsiclcs hiqh strcngth rcsin bcanrs anrl lteldcrs.

'l-his hvbrirl beunr gcts its crtluor-clinar'1 strett-lth 1r'ottt top lncl bottorn lrvcls nraclc lirnr L.\"1.. I\{ldc in stlntlalcl I-.jttist rlepths uncl sizct[ to nrirtch conul()n 1'r'anring wirlths.

13igBcanr continucs tcl lrc thc choicc lirr toclar''s builclcr.

'l'hc (ilularn Expcrts

Rosbolo's lanrilv ol' ,'lulanr proclr.rcts ril lcls u conrlllctc lir)e o1'bcunrs lirr ulnrost lLnr pro.jcct. Wlicthcr vclu nccd itr-t ex1'rosccl bcuni. un I-.joist conrpuliblc beanr. clt'u rlcck bcanr. ue Irar.e a glulanr to rncct vour nce-cls. [nclcnsingll hi-ulr clcsign vlrlue s. elsc ol rrsc and conr cniettt irtstalllttion nr-c.jttst a l'eu' r'casons ri h\ orrr glLrlarns ale cornntonl\ rtscrl itt struc tLrral upplicutions. suclr lLs EWI) l'loor systenrs. flunring. riclgcs lurtl raltels. uncl galusc clool lteirclcrs.

Alua-\'s In Stock

By crpancling oul l'acilitics lntl usittg thc lltcst ultnulitctr.trirt.l tcchnologr'. \\c ilrc nror-c cclLrippctl (luur crcr to nrcct our cust()nrcrs' glulanr neccls. Once u product is ot-clcr-ctl. lvc oller sanrc-clal ur ne xt-tltl clclivcrlt. dclrcnrling on u'hcn thc orcler is rcceircd.

A Conrnritment to Technokrgl'

Our corrn'ritrrcnt to kceping on top o1'cnret{irt-r techr)olollies antl ir.tnor ltlions ullou s us to cnntinirlrlly imltrovc ul)on ()ur larnil,r' o1'glullnr ;rroclucts. Everv product tlrat lclrvcs our y'arcl is buckccl bv our tccl.urical supporl stafl'.

(ilulam Sales: I -8iJ8-.191-130.+

'l'echnical Support Hotline : I -87 7-l-5 7--+ I -19

IinraiI: in lb(l' r'osboro.con'r

\Veb: u u * .rosboto.cor.tt ffiffiwws*ffiw€m#*wffi

Cirou i ng Toduv. Ilui lcl ins'l'onrorrou'

Nice guys don't finish last

We have all worked for those companies that could not care less about their employees. I would argue that they treat their customers the same way. I do not think you can turn yourself or your company off and on. Your culture is what it is, and it manifests itself in everything you do. The "slam the door in your face" arrogance, indifference and smugness I have seen over many years of different companies in different industries offends me.

I would argue that being nice is a far better way to do business, and is actually a competitive advantage. When I worked in the snake pit of a couple of companies a few years back, I worried more about looking behind my back or refereeing employee explosions than running the business. I also saw that I had to deal with the same issues with customers, where I would fly in to calm things down and get business back on track or try to save it.

In over 30 years oI management in companies where I have had the opportunity to establish or change the culture, I would hope that we treated our employees and our customers with the utmost of respect. integrity. partnership, and desire to do the right thing. Add to that understanding, humor, sadness when appropriate, and caring. I would hope that time and time again, the power of being nice has translated into solid company performance, with the added advantage of the retention of quality employees and colleagues.

When I joined a company where I could not identify with the ingrained culture, while I could bring in short term results. it was hard to maintain them due to constant turmoil. Unfortunately, while it would have been better to find that out beforehand, that type of culture typically becomes evident by 9:15 a.m. on the first day. Within a short time I knew which places I wanted to work at and which I did not. Lifc is too short.

Inherently miserable people cannot suddenly change. Often it is not even what you say, but how you look. Body language and fiacial expressions are quick to rub off. A mentor once told me that when a problem weighs heavily on me, everyone in the office could sense it without me saying a word. They could see it on my face. I was putting my pressure on them. The smile on my face-or lack thereoftold the story. I have witnessed entire companies being managed by miserable or unmotivated people. Just imagine the experience for the customer.

Throw out what they told you at business school. While they talk about relationships being key, they also teach that when you win this is a loss for someone else. Fine. but. I would argue that in some of the best companies in this country (e.9., FedEx, Nordstrom), they succeed by valuing their customers and employees. It is not about computer systems and supply chain management-although those companies have the best available-it is about dealing with human beings-both their customers and employees, doing what is right, and being a nice company to work for and work with.

In some companies, it has become fashionable to outsource functions such as human resources and customer service. This is a tragic, long-term mistake for a short-term P&L gain. The difference in staff relationships and customer care is markedly different when there is no stake. I have seen only indifference, which leads to bad experiences and provides a reason for employees to leave or customers to take their business elsewhere-and, in my opinion, deservedly so.

Some might say that being nice is a namby-pamby philosophy and an impossible way to succeed. I would only say that after many years of working in and traveling to many cultures, these tactics will be the most successful in an increasingly global business environment and. franklv. anywhere else.