Coming in October . . ANNUAL HARDWOOD SPECIAL IESUE

Ward Forest Products

P.O. Box 216 Morgan Hill, Ca. 95037

Both of us have made a commitment to stay in the wholesale lumber business and work as we have done in the past. Art Wall will continue with Paul from his Burlingame address.

It's been a great ten years, and we thank you all for your past loyalty and support. Now we look forward with enthusiasm to making our individual companies as successful.

F.W. "Bill" Niesen Paul W. Ward

Straight Talk

The editorial (The Merchant, May, 1983) is timely and factual. It goes without saying people make the company and those companies with the least amount of black marks are at the top of the list when success is discussed.

The chain reaction that is set off is devastating to morale, productivity and its ultimate effect on people costs and the ever visible bottom line.

I sinberely doubt the U.S. post office could survive the deluge if your editorial was followed to its full intent.

Ken Thompson

2628 Charlinda Ave.

West Covina. Ca.91791

The October issue of The Merchant Magazine will be a special lssue devoted to hardwood. We'll have stories, features, articles, plus merchandising and sales ideas . . . all devoted to hardwood as it applies to you, our retail and wholesale readers. You'll enjoy reading this valuable issue . . . and profit from it. too.

ADVERTISERS:

Take advantage of this exceptional opportunity to get your message before our readers. The Merchant's extensive circulation in the 13 Western states assures excellent coverage for your advertising message. This Hardwood Special Issue is the perfect editorial environment for your advertisement.

Call today and reserve space. Deadline is September 16, 1983. You'll be glad you did.

IT'S ABOUT TIME

We appreciate the coverage you gave to wood windowsand doors and ourAssociation in the May issue of The Merchant. Many thanks!

Great editorial, too-about time someone spoke out on this wasteful practice of weeding out the experienced (and probably higher padd) people in the industry.

John W. Shoemaker

Executive Vice President National Woodwork Mfg. Assn.

205 W. Touhy Ave. Park Ridge, Il. 60668

Personals

(Continued Jnttn Page 42)

Joseph E. McGinty' Los Angeles, Ca., has been named district mgr. of the year by the Manville Building Materials Marketing Div., Denver, Co'

Fred Farr, Western American Forest Products, Stockton, Ca., recently vacationed in Hawaii.

Donald P. Wichman has been appointed v.p., marketing and advertising, of Builders Emporium, Irvine, Ca', repcrting to William Teachout, exec. v.p.

Jim Summerlin, Sumwood, Inc., Los Angeles, Ca., was recentlY on a Marlin fishing trip off Cabo San Lucas, Mexico.

Charles Caffal, pres., Caffal Bros. Forest Products, Inc., Wilsonville, Or'' recently accepted an award for "meritorious service to the international community" from Victor Atiyeh' governor of Oregon.

Hank Barber has been named v.P. of Mclaughlin Forest Products, Glendale. Ca., according to Peter Mclaughlin, pres. of the newlY formed co., who has just returned from Or., No. Ca. and eastern hardwood producing areas. Ron Weber has joined sales; Sandy Pasley is new to the office staff.

Rick L. Kellso has been named pres' of Croman Forest Products, Inc., Ashland. Or.: Bud L. Kaufman, v.P', and Arnold D. Cross, sec.treas. Kellso will act as gen. mgr. with Susan Sterton as business mgr.; Michael K. Dode, Bob Crews and Pat Regan are in sales.

Gary Popp, mgr. of the Palmer G' Lewis Co. branch in Boise, Id., has been named sales mgr. for the PYS Div.' headquartered at the Tigard Distribution Center near Portland, Or. RaY Ogden, eastern Or. salesman' has been promoted to the branch mgr. position. Bernie Loudon, No. Wa. salesman, has been recognized as the No. I nationwide seller of Geocel Products in 1982. Linda Soderlind' Auburn, placed first in the PGL and Alaska Divs. sales contest with Greg Lingle, Auburn, 2nd; and Jim Kubichek. Montana, 3rd. Lucky Stiltner won the $1000 Hawaii vacation drawing.

(Please turn to page 70) rrltHliii*.F,bHitl,l.iitii{l:il iii!-lIilliit:i:llllr:$riii!1t:t

Tennis Anyone?

A tennis court surface brochure is free from Truflex Recreational Coatings, 1760 Revere Beach Parkway, Everett, Ma12149.

Frame Up

Bulk quantities of "How To Make Picture Frames" are available to the trade at discount prices from the Wood Moulding and Millwork Producers Association. P.O. Box 25278, Portland,, Or. 97225.

Less Noise, Please

A colorful l4-p. brochure of acoustical products is available free from Insul-Art Acoustics Corp., 661 Township Line Rd. Belle Mead, N.J. 08502 or (800) 526-0908.

Lofty Subject

"Proceedings of the Seventh Conference on Roofing Technology" is $15 from the National Roofing Contractors Association, 8600 Bryn Mawr Ave., Chicago, I1.60631.

Questionable Offer

"Information Center," a l6-p. illustrated booklet listing their services is free from the Point-of-Purchase Advertising Institute, Inc., 2 Executive Dr., Fort Lee, N.J. 07024.

Solar News

A free monthly newsletter on solar screening is available from Phifer Wire Products, Inc. P.O. Box 1700, Tuscaloosa, Al. 35403.

New Outlook

A 4-p. brochure describing aluminum windows is free from Capitol Windows, P.O. Box 3070, Harrisburg, Pa. 17105.

Easy Hooker

A catalog of display hooks for retail stores is free from APC, 16250 N.W. 48th Ave., Miami, Fl., 33014.

For Prompt Service

On all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in The Merchant Magazine. Many thanks!

Test Case

A construction materials evaluation service brochure is free from the United States Testing Co., Inc., Engineering Service Div., l4l5 Park Ave., Hoboken, N.J. 07030.

Wooden Folder

A free sales kit on handcrafted stained glass and carved panel wood folding doors is available from Wood Specialty Products, Z3WW.60th St., Moutlake Terrace, Wa. 98043.

Cutting Remarks

A free l2-p. hand knives catalog is from R. Murphy Co., Inc., GrotonHarvard Rd., Ayer, Ma.01432.

Olf The Wall

The "Structural Design for Hardwood Plywood Wall Panels" is $2 from the Hardwood Plywood Manufacturers Association, Box 2789, Reston, Ya.22W0.

Shed Some Light

A free brochure describing home security uses and the electronic features of programmable light switches is from General Electric Co., 225 Service Ave., Warwick. R.I. 02886.

Concrete Predictions

A 4-p., full color brochure "Obtaining Predictable Concrete Finishes" is available free from the Simpson Timber Co., Bank of California Center, Seattle, Wa.98104.

Burning lssue

For information on a 19 minute slide,/ tape presentation "Wood Heat Safety" and the l6-p. "A Guide to Safe WoodBurning Practices" contact Ken Hunter, Wood 'n Energy, P.O. Fox 2008, Concord, N.H. 03301 or call (800) 258-3772.

Hardwood Catalog & Chart

A new two color hardwood moulding catalog and coordinated wall chart is free from Mariners Forest Products. 2600 S. Susan St., Santa Ana, Ca.92704.

Free Twosome

"Treat Yourself to Properly Treated Wood" and''Pressure-Treated Southern Pine" are available free from the Southern Forest Products Association, Box 52468, New Orleans, La. 70152.

Taking Sides

A full-color vinyl siding catalog is available free from Noranda Building Products Co., 7120 Krick Rd., Cleveland. Oh. 44146.

Hot Flashes

A 4-p. technical bulletin on flashing is free from GAF Corp., building materials, 140 W. 5lst St., New York, N.Y. 10020.

There'll Be Some Changes

"Changing Lumber Markets," a report of the Impetus marketing forum, is free from Western Wood Products Association, 1500 Yeon Building, Portland, Or.97204.

Limitless Wiring

A new point of purchase brochure of the On-Wall Wiring system is free from Wiremold Consumer Products Div., 60 Woodlawn St., W. Hartford, Ct. 06110.

Silicone Sealants

A brochure (Form No. 6l-733-82) describing silicone construction sealants is free from Dow Corning Corp., Midland, Mi.48640.