Altvantages Aduertisingi System

Hardwood Distributors

(Continued from page 50) who urged continued emPhasis on sales and provided a number of sources of sales aids, training and techniques for both beginning and veteran sales persons.

Orn Gudmundsson, Northland Corp., described the role and functioning of the National Hardwood Lumber Association training facility at Memphis, Tn. He said NHLA has moved to increase the professionalism of the school and to enlarge curriculum to include management, sales, production and introductory courses as well as the traditional grading instruction.

Current business conditions in the five Western states in the U.S.A. and British Columbia, Canada embraced by the PCWHDA were then reprised in the sectional reports. Credit problems (many) supply difficulties (some) and a general upturn in business conditions were reported.

Giving reports were: Dick GraY, Hawaii; Tim Spellman, Phoenix; "Bud" Baker, San Diego; Don Moreland, Los Angeles; Bill MacBeath, San Francisco; Len Hall, Oregon; Hal Kerry, Seattle-Tacoma; and Lyall O. Bell, Western Canada.

Next day Wayne Miller, president, Na t io n a I Hard woo d Mag azine,spoke on his thoughts on success and the necessity of persistence in realizing success. He noted the need for opportunity to be present and how to Prepare for it and to take advantage of the right opportunity.

In addition to the general talking over of business, sports, socializing and sauce sampling rounded out the program.

More Aluminum Used In Homes

More aluminum is being used in houses today in windows and doors as well as extrusions for carpet edgings, weatherstripping and thresholds.

Creative product design and attractive durable finishes have increased the use of extrusions. In addition, more aluminum is being used per housing unit because of innovative energy-efficient aluminum windows and doors.

In 1982. aluminum was used as frame material in an estimated 6l9o of the windows installed in new homes, an increase from 5690 in 1977. Over 70Vo of the aluminum windows sold in 1982 incorporated thermal barrier, double or triple glaze designs as opposed to 40qo in 1977

Aluminum also is being used extensively for retrofit products such as replacement windows, storm windows and storm doors in the rapidly growing rehab market.

New Redwood Market Group

Jack L. Farnsworth, marketing manager-redwood, Simpson Timber Co.. has announced formation of a new redwood marketing group at Arcata, Ca., headquarters.

The new team includes David J. Goetz, sales mgr., formerly assistant sales mgr. in Seattle; Michael J. Moseby, assistant sales mgr. and former sales supervisor in Seattle; Gregory M. Lambert, market development mgr., who moves to Arcata with the same title; William A. Scott, sales supervisor and former shipping supervisor for Simpson Building

Supply, Arcata; Richard J. Giaconne, sales representative from Simpson Building Supply in Arcata; Joel L. Hamel. customer service representative, who had been production scheduler in Simpson's Arcata remanufacturing plant.

Baths Can Sell Homes

A new survey of home builders ranks the master bath just behind the kitchen as the most important room influencing buyers of new homes, townhomes and condominiums. The master bedroom is in third position.

The survey also revealed that builders do not consider "quiet flush" toilets an ingredient which would add sales appeal to their new homes; 9v/o rate them very important; 320/o called them important; 5990 said they were not important.

The final decision on the quality of bathroom fixtures usually is made by the firm's c.e.o. (4490) or marketing director and project manager (220/o each).

Other statistics in the survey included 44o/o of the builders develop- ing affordably priced housing with 340/o targeting their homes in the medium price range; l69o building for the high end of the market; 690 producing low priced units.

Thol's How lt Goes!

"Other people go to the government to get help and then the government bills me for their help."

The Merchant Magazine

NFPA Updates its Structure

A plan to convert the National Forest Products Association's two presenl program management committees into three separate operating divisions: Product Division, Public Timber Division and Private Timber Division is targeted to become effective Jan. l, 1984.

Each of the three divisions will have separate membership, dues, board of directors, executive committee and appropriate committees to handle subject matter for the division. A governing board of l5 will be responsible for the overall business and policies of the association.

The plan, the outcome of a sixmonth committee study for the analysis of the support structure of the NFPA, was presented at the spring meeting, May l5-18, in Washington, D.C.

The committee's fundamental conclusion was that a national forest industry association is necessary to deal with national product and resource policies and issues. ln addition, they called for appointment of an industry task force to study the possibility of closer coordination or eventual consolidation of NFPA with the American Paper Institute, American Forest Institute, American Wood Council and other national forest industry associations. The purpose of this long-term study would be to achieve the broadest and most effective possible voice for the forest industry, greater potential efficiency and cost benefits, and to gain the support and involvement of the pulp and paper industry on timber resource issues.

The reorganization plan calls for a membership structure including both federated association members and direct company members. All must join the Product Division unless they produce no product and at least one of the two timber divisions. Within two years federated association members must be NFPA members.

Each of the three division board of directors will have at least two representatives from federated association members with the addi- tional seats based on a dollar formula. Direct members will have one seat. Each board of directors will elect executive committees, set dues and approve the structure of committees and programs for its division. The executive committee will have l8 members and be responsible for the day-to-day operation of the division.

NFPA's government relations function will be intensified with the governing board directing and monitoring activities. Other recommendations in the plan deal with management, personnel policies, finance and control, long-range planning and implementation of the new plan.

Door Jobbers Set 20th Annual

The National Sash & Door Jobbers Association will hold its 20th annual convention on Nov. 16-20 at the Hyatt Regency Maui and Marriott Resort, Maui, Hi., according to David R. Toombs, pres.