Kinzua skillfully balances tradition and technology.

For over 54 years Kinzua has operated as an independent manufacturer of guaranteed kiln-dried lumber. And along the way we've established a consistent reputation for quality products and responsive, old-fashioned service.

Always we've been careful to stike a favorable balance between hadition and technology. Matter of fact, a WWPA master grader still oversees our quality confool team because there's no better way to ensure Kinzua's quality standards.

On the other hand our new sawmill is completely computerized, providing a consistently uniform finished product and a higher recovery for our customers. Here's advanced technology at work reinforcing our tadition of quality and service and ensuring that you will never catch us off balance on these kiln-dried K brand products: Ponderosa pine, Lam stock,4/4 commons and dimension, shop industials, decking, commons, selects and resawn products. For independent K brand quality and service call us at (503) 676-9003.

Sales Manager: Kent Goodyear

Asst. Sales Manager: Bob Lankford

MINI-DECK DISPLAY

Perfect indoors or out for selling Erecto-Pat Wood Deck Systems. Tilts to show unclerside construction. shows all system components and many accessories. Header card and 6 page brochures included.

ALL NEW BULK MERCHANDISER

Perfect fit for a gondola end or free stancling dlsplay. Keeps bulk comoonents neatly organizecl. Shows how to use eacn component. Header card and 6 page brochures inclucled.

(Continued from page 15)

2,000,000 ft. of hardwood flooring and sales of 500,000 ft. of lumber daily.

Second growth redwood sawing experiments were monitored by Professor Emanuel Fritz of the University of California (who was to become known as Mr. Redwood) at the Mendocino Lumber Co. mill to emphasize the importance of second growth redwood forests. The California Redwood Association launched a reforestation program.

Home improvement was born with the National Clean Up and Paint Up Campaign Bureau providing literature for retailers. The prediction was made that "insulation is a major building material which eventually will be used in every home."

"More fires are caused by wooden heads than by wooden roofs" sparked a campaign to defeat an antishingle measure appearing on the ballot. Lodi Lumber Co., Lodi, Ca., conducted public tests to show the effectiveness of a patented fireresisting paint.

Mills were running at top speed with a scarcity of labor in 1922, but l92l had been plagued with low production, weak markets, mills running at a loss and three-quarters of a million men out of work in the lumber industry.

The Merchant Magazlne

Association and trade organizations were on the move. The Arizona Lumberman's Club met in Phoenix. The Millwork Institute of California convened at the St. Francis Hotel, San Francisco. The Red Cedar Shingle Market Extension and Information Bureau opened offices in Seattle, Wa., and Chicago, Il. California was the leading Hoo-Hoo state with 156 members initiated during the year. The San Francisco Hardwood Club formed with 10090 membership among hardwood dealers there. The Western Retail Lumber Association opened a Los Angeles office. The president of the California Retail Lumbermen's Association, C.W. Pinkerton, defended the need for a state wide organization. The Lumber Salesman Club of San Francisco sponsored a bowling tournament.

The Los Angeles Biltmore Hotel was completed with 60 miles of lx2 panel moulding and 6,000 doors among the materials used, a total of 350,000 bf Port Orford cedar.

As you look over the back issues of 60 years of publishing several things stand out. Enormous changes in business methods and machines have occurred, but the basics have not changed. Perhaps, more than anything else, it is the people who stand out in the wood business. And it is that more than anything else that makes it such a pleasure for The Merchont Magozinetobe a small continuing part of a great industry.

Transportation specialists are advising shippers who arrange for trucks to be sure to substantiate the motor carrier's authority and insurance.

Customers are responsible for the trucker if they arrange for trucking from origin.

With many owner-operators changing their modes of operation it is important for those doing business with truckers to assure themselves that the proper authorities and insurance exist for the hauler.