An Exciting New Source for VINYLWARDROBE PANELS!

We're pleased and proud to be distributors of Serquin Linen wardrobe panels. Available in either complete wardrobe units, unassembled units or packages of board.

Using a 50# density particleboard, it is flat, with a waxed back, (48 x 96 x 3/16), vinyl linen faced or vinyl stucco faced.

A quality panel to service the market today, tomorrow and for years to come!

We're excited about this product and know you will be, too. Call us today, f ind out what the excitement is all about !

To supply your needs, DE Doors offers the following f lush doors f rom

STRAIT DOOR & PLYWOOD CORP.

FLUSH DOORS: Pre-finish, Pre-Fit, Cut Outs, Special Glazing, Metal or Wood Louvers, any size in widths or heights. Hardboard to Teak.

Real walnut paneling for $1.80 per year

(See Page 40 of Merchant Magozine June '77 Is.sue)

IT

GENUINE HARDWOOD FACED WALL PANELS

BEAUTIFULLY FURNITURE FINISHED

AMERICANBLACK WALNUT

AMERICAN PECAN

AMERICAN WHITE OAK

AMERICAN ASH

AMERICAN ELM

AMERICAN CHERRY

THAILAND TEAK

PACIFIC CYPRESS

PACIFIC ABIES (PINE)

INDIAN ROSEWOOD

Sening the lumber, building materials .nd home improwment mailets' sincg. 1922 tormorly Weslern Lumber & Building Malerials Mercient

JULY,1977 VOLUME 56, NO. 1

MAJOR NEWS and FEATURES

TRANSPORTATION ISSUE

MORE WEST COAST CARGO LUMBER SHIPMENTS

MASSIVE TRUCKS BRING IN THE HUGE LOGS

RAILROAD BETS A BILLION IN IMPROVEMENTS

THE FIGHT OVER RR FREIGHT RATE CHANGE

LIFT TRUCKS: VITAL TRANSPORTATION LINK

GRADING SEMINAR IS A LUMBER/PLYWOOD U. POLE CONSTRUCTION AND ENERGY SAVINGS

A NEW PRE-FIT DOOR DEPT. FOR BEL-AIR DISTRIBUTORS COVER PRODUCT LIABILITY

INLAND EMPIRE CLUB'S GOLF RAINED OUT WESTERN LUMBER SHIPMENTS: lSt QUARTER

NEW DEALER MARKETING PROGRAM UNVEILED

LUMBER GALS' SOCIAL GROUP HAS ANNUAL HARDWOOD

The Merchent Magezine

Publisher Emeritus A. D. Bell. Jr.

Editor-Publisher David Cutler

Contlibuting Editor Dwight Curran

Contributin! Editor Gage McKinnev

(irntributing Editor Al Kerper

Advertising Production Mgr. Ms. D. Hamil

Art Director Martha Emery

Staff Artist Dave Norburg

Circulation Marsha Kelley

The Merchant Mlgazine is published monthlr rt 4500 -Campus Dr., suite 476. Newoort Beach, Ca.92660. Phone (7t4) 549-E393 or 17141 549-8394 b1

The Merchant Magazine, Inc. Secondcluss nrrstirqe rirte.s nirid i.lt Neu port Beach. Ca..-lnd lddiiionul offices. Advcrtising rrtes upon request.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFTC NORTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660. Phone (714\ 5498 393.

SOUTHERN CALIFORNIA

Carl Vann. 1385 Westwood Blvd., Los Angeles, Ca. 90024. Phone (213) 47'7-'159\ or (714) 549-8393.

Subscriptions

Chanqe of AddressSend subscriPtron ilrders und itddress chltnges to Circulution Dent.. The Merchant M aerzine. 4500 Camnus Dr.. suite 4761 Newnort Beach, Ca.92660. lncludc uddre:: llhel from recent issue if possible. plus new address and zip cooe.

Subscription RatesU.S.. Canada. Mcrico lnd Latin America: S5-one rerr: $t{-tuo lears: Sl l-three years. Oucrscas: S7-ohe year: $l l'two years. Single coqjel ,$ | .00. Back copies $ I .50 wnen ilvallaole.

The Merchant Maqazine serves the members of the: Aiizona Lumber & Buildcrs Sunply Assn., Phoenix: Lumbcr Merchlhtls Assn. of Northern California. Los Altos: Montana Buildinq Material Dealers Assn.. Helena; Mo-untain States Lumber Dealers Assn.. Salt Lake City and Denverl Lumber Assn. of Southern Californir. Los Angeles: Western Building Mrteriul Assn., Olympia. Wa.

THE MERCHANT MAGAZINE i.s an indenandcnt nn.qa:ine litr the retail, vlrolesali arut di.strihtion leyel.s ol the httnhcr arul htilding nnterial.t ond hnne intpnrenrt'rrt indu.s.lr-t in the lJ We.stent .\tote.\. ()n(eillroting on nterchundi.sing, nronoe?tnutl antl atdtrate. lit<'lual nex.s reytrt ing and interprelalion.

Our 55rH birthday

lltlTH this issue, The Merchant Magazine

U U celebrates its.55th year of continuous publication. A happy time, for sure, but also one to reflect on just what a long time that is, especiallv in a business as full of dead bodies as magazine publishing.

July I , 1922 was the date of the first To give you an idea of how long ago that was, consider that the following people were still alive: Alexander Graham Bell ' Sarah Bernhardt, Luther Burbank, Thonras Edison, Oliver Wendell Holmes, Nikolai Lenin, Pancho Villa and the 27th president of the United States, William Howard Taft. The 39th president, Jimmy Carter wasn't even born.

From Day One, the magazine's staff strove to make it as big an asset as possible to the men and women in the lumber, building materials and related fields. No different today. We pledge to you that we will continue the policy laid down so many years ago: make each issue the best possible, then go on and work from there to improve tt. Very much in order is a tip of our birthday hat in thanks and appreciation to our readers and advertiserswho make it all possible. A cliche, to be sure, but never more true than today. And you can be certain we never treat lightly the input, insight and guidance our readers have so kindly furnished over the years. Our next 55th anniversary will be in2032. We look forward to seeing you then and trust that you still find enjoyment and helpful information and news reading Thc Merchant Magazine.

As Wholesale and Industrial sales specialists since 1945, we can offer you the finest in Vertical and Flat Grain Douglas Fir in all sizes up to 6 x 14.

Dry Redwood Clears up to 4 x 14.

American Mill & Manufacturing is especially expert in custom milling.

We've built an enviable record of service to our customers over our more than three decades.

Let us go to work for you today.