
6 minute read
THE ARIZONA
By FRANK DAVIS executive vice president

MERCHANT'S IST 50
(Continued, lrom Page 8) months after the stock market crash oI 1929, he was quoting a banker who concluded, "Business is largely a state of mind." By January of 1934 he was able to write that ;'The lumber businessafter more than four years of continual slumping - took a new lease on life early last spring, soon after the Roosevelt administration began."
But more often than not. it was the lighter vein that made the Vagabond Editorials the favorite they were. Even the silly ones like this one from August, 1943. "There was a good looking blonde who was deftly working at a bench in a mu- nitions plant. When a visitor said to hero 'Are you doing piece work?,' she said, 'Nix, War Work."' Or, "A philosopher is a fellow who can't enjoy life because he's so busy trying to figure out what it's all about." Or, "There was this wag who was asked how much longer the war was going to last. He replied, 'relax, it's all over but the shootin'."'
Best News Coverage
While the magazine has undergone tremendous changes in the last fifty years as it has adapted to changing business conditions and our continual efforts to improve the magazine so we can serve the industry with an ever-improving publica. tion, there are two things that havc not changed, merchandising and selling information and lots of news in each issue.
News gets a special emphasis as always. News is rhe lifeblood of any industry and we pride ourselves on our many news "beatg," Our very popular News Briefs page, b"gun a little more than two years ago, is a good example of the steps we've taken to be sure our readers set the information they need to pirform their job at highest efficiency.
So The Merchant beeins its second half century of seivice to the lumber and building materials industry of the West. We treasure our readers's trust and interest and pledge to continue the job begun so long ago.
